Human Resource Management and Unilever Family.basically Unilever
Unilever started its quest to contribute to enhance the quality of human life, not confining its mission to produce quality branded products, but also providing opportunities of employment, developing ancillary industries, protecting the environment, and propagating community development through social contributions. In 1964, Unilever started producing mechanized soaps, thus ushering industrialization in the area. Productions started off with Sunlight soap and Lifebuoy soap. Back in those days the average weekly capacity was 50 to 60 tons.
After meeting the local demands, surplus was shipped to Pakistan.However, the political scenario was deteriorating and after a ravaging war in 1971, Bangladesh became an independent country. It was after independence that Unilever Bangladesh Ltd was constituted with Unilever owning 60. 75% shares and the Government of Bangladesh owning the remaining 39. 25% shares.
Post liberation period evidenced accelerated growth for the company. Demand started rising and the company continued its mission to meet consumer needs by producing quality soaps, introducing Lux – the beauty soap and Wheel. Launched in 1972 Wheel entered the mechanized laundry category, traditionally dominated by cottage soaps.It appealed to the consumers with unique care benefits for hand and fabric, a generic weakness in cottage soaps. It gradually became the secret ally of Bangladeshi women by extending the caring hand to ease her daily laundry chores. The early eighties witnessed expansion of Unilever Bangladesh Ltd through diversification! Calibrating direction, the mission now included enhancing quality of life through other personal products aspiring aestheticism like sparkling white teeth, fresh breath, beautiful hair, and glowing skin.
A Personal Product Plant was established to manufacture shampoo, toothpaste, and skin care creams.In the early 90? s Unilever entered the tea-based beverage market introducing Lipton Taaza, Lever’s flagship packet tea brand, with the objective to be the most preferred tea of the Bangladeshi consumers. The appetite to innovate and grow was insatiable. New products such as fabric washing powders were manufactured for the first time with formulations technically suitable for conditions in Bangladesh at an affordable price.
Such washing powders led the country to witnessing a revolutionary change in washing habits moving from direct application to significantly convenient solution wash. Product formulations were of international standard and by tapping into the vast know-how base of the parent Company – Unilever, Unilever was able to make the products available to the consumers at an affordable price. The growth of the company provided ample employment opportunities both direct and secondary with attendant fillip to the economy of the country. * Focused on meeting and responding to the needs of our consumers in Bangladesh, the journey to grow and the quest for excellence continue unabated! * Brief History of Brand Launches by Year: * * BRANDS | * YEAR | * Lifebuoy | * 1964 | * Lux | * 1964 | Wheel Laundry Soap | * 1972 | * Sun silk | * 1982 | * Close Up | * 1987 | * Vim | * 1987 | * All Clear | * 1989 | * Fair & Lovely | * 1988 | * Ponds’ | * 1991 | * Pepsodent | * 1991 | * Taaza | * 1992 | * Surf Excel | * 1993 | * Wheel Washing Powder | * 1997 | * Rexona | * 2002 | * Lakme | * 2006| * Dove | * 2007 | * Vaseline| * 2008 | * Axe | * 2009 | * Pure it | * 2011 | | | * 1.
2 Objectives * . Unilever Bangladesh Limited is the leading public company in Household and Personnel Care producer in Bangladesh with 19 brands and numerous sub-brand.Unilever Bangladesh is a manufacturer company and Unilever’s purpose is to meet the everyday needs of people everywhere. To anticipate the aspirations of their consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. * Their deep roots in local cultures and markets around the world are their unparalleled inheritance and the foundation of their future growth.
They bring their wealth of knowledge and international expertise to the service of local customers – a truly multi-local multinational. Their long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. * They believe that to succeed requires the highest standards of corporate behavior towards their employees, consumers and the societies and world in which we live. * This is Unilever’s road to sustainable, profitable, growth for their business and long-term value creation for their shareholders and employees. * Unilever’s mission all over the world is to add vitality to life.UBL follows this and tries to meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life.
* Unilever Bangladesh Limited Goals: * To manufacture high-standard products. * Promoting products to the highest extent * Producing large volume to achieve production cost economies. * Enabling quality products to be sold out at obtainable prices. * 1. 3 Product and Service * Unilever Bangladesh is one of the largest Fast Moving Consumer Goods (FMCG) companies in Bangladesh.Its parent company is Unilever which is a British-Dutch multinational consumer goods company.
Unilever Bangladesh is a public limited company with Bangladesh Government holding 39. 25% of shares and the rest owned by Unilever. At present over 90% of Bangladesh’s households use one or more of Unilever products. Unilever Bangladesh Limited is the leading public company in Household and Personnel Care producer in Bangladesh with 19 brands and numerous sub-brands. In Bangladesh the company operates in four distinct product categories. These are: * Fabric Wash * Household care Personal care * Foods.
* Fabric Wash * Wheel Laundry Soap * Wheel Washing Powder * Wheel Power White * Surf Excel * Household care * Vim Scourer * Vim Bar * Vim Liquid * Personal Care: * Skin Cleansing: * International Lux * Lifebuoy Total * Lifebuoy Gold * Lifebuoy Liquid Gold * Lakme skin care products * Dove soap * Skin Care Fair ;amp; Lovely Multivitamins Fair ;amp; Lovely Body Fairness Milk Fair ;amp; Lovely Ayurvedic Fair ;amp; Lovely Antimarks Fair ;amp; Lovely Menz Active Pond’s Nourishing Facial Scrub Pond’s Pimple Care Face Wash Pond’s Daily Face Wash Pond’s Cold CreamPond’s Vanishing Cream Pond’s Dream Flower Talc * Hair Care Sun Silk Shampoo All Clear Shampoo Dove Shampo * Oral Care Close-up Toothpaste Pepsodent Toothpaste Pepsodent Toothpowder BODY Deodorant or SPRAY * AXE * REXONA * 4. Foods * Lipton Taaza * * WATER PURIFIER Pure it 1. 4 Employees :Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.
5% of UBL employees are locals and they have equal number of Bangladeshis working abroad in other Unilever companies as expatriate.Unilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of their company. They will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. They are committed to safe and healthy working conditions for all employees.
They will not use any form of forced, compulsory or child labor. They are committed to working with employees to develop and enhance each individual’s skills and capabilities.They respect the dignity of the individual and the right of employees to freedom of association. They maintain good communications with employees through company based information and consultation procedures. 1.
5 Consumers: At present over 90% of Bangladesh’s households use one or more of Unilever products . Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services are accurately and properly labeled, advertised, and communicated. 1. 6 Shareholders: Unilever conducts its operations in accordance with internationally accepted principles of good corporate governance.
They provide timely, regular and reliable information on our activities, structure, financial situation and performance to all shareholders. 1. 7 Community Involvement: Unilever strives to be a trusted corporate citizen and, as an integral part of society, to fulfill our responsibilities to the societies and communities in which they operate. 1. 8 Public Activities: Unilever companies are encouraged to promote and defend their legitimate business interests.They co-operate with governments and other organizations, both directly and through bodies such as trade associations, in the development of proposed legislation and other regulations, which may affect legitimate business interests.
They neither support political parties nor contribute to the funds of groups whose activities are calculated to promote party interests. * 1. 9 Conflicts Of Interests: All Unilever employees are expected to avoid personal activities and financial interests, which could conflict with their responsibilities to the company.They must not seek gain for themselves or others through misuse of their positions. * 1. 10 Current Operations: After some recent pruning, Unilever now has a portfolio of about 400 brands globally.
However many of these are local that can only be found in certain countries, e. g. Lakme. The brands fall almost entirely in two categories as set out below: Food and beverages: this includes brands such as * Ben and Jerry’s * Birds Eye * Brooke Bond * Knorr * Pot Noodle * Ragu * Slim Fast * Magnum * Wall’s * Impulse Lifebuoy Lux Lynx PersilSunlight Timotei Covering the country by hundreds of thousands of outlets This wide range of products and brands offered by UBL shows the realization of the simple universal fact – “different individuals have different needs”.
* 2. 0 Departments:Unilever Bangladesh limited falls under the Southeast Asian region. It has one Chairman who is also the Managing Director (MD). UBL has five different departments. Respective directors head all the five departments.
These departments are: * 2. 1 Account ,Finance & IT Department * 2. 2 Production or Supply Chain Department * 2. Human Resource Department * 2.
4 Marketing , Brand and Development Department * 2. 5 Customer Service or Development Department * The organization is relatively flat in nature. The managers at various levels besides reporting to their immediate supervisor also directly reports to the director. The management in Bangladesh consists of six layers starting from junior managers to manager Grade V.
Apart from management other staffs and operatives also exist in the framework of the company, although those are not seen in the organ gram. * 2. 1 Accounts,Finnance & IT DepartmentAccount: The role of the accounting function at Unilever is to add value to the company and its shareholders by delivering sustainable bottom line and facilitating growth through selective expenditures in relevant sectors. The finance department at UBL is currently directed by Mr. Mahtabuddin Ahmed, who has a direct reporting line to the regional headquarters.
Under him there are the management accounting team, the financial accounting team, and the factory commercial team. The substance and growth of a company is dependent on successful investment decision, both capital & revenue.While both these expenditure are important, capital expenditure which of a far greater significance because it influences the nature of the company’s long term activities and therefore has a vital bearing on the company’s future. The decision on capital investment is more complex because of the longer time gap investments and the returns, which necessitates a careful visualization in to the company’s future. It is also difficult to reverse the decisions taken to incur capital expenditure as the flexibility of the plant & equipment for alternative uses is limited.
Financial Highlights and Brands: * Segmental Revenue * 1) Soaps and Detergents 44. 6% * 2) Personal Products 29. 7% * 3) Skin Care 18. 2 % * 4) foods 5. % * 5)Other 1. 7% * Net Profit Rs.
198Cores * EPS (Basic) 5. 5 Sales Rs. 3600Cores * TOTAL EXPENDITURE 1) Materials 60% 2) Advertising Costs 16% 3) Staff Costs 6% * 4) Carriage andFreight 6% 5) Utilities, Rent, Repairs, etc 6% 6) Depreciation 1% 7) Other Expenditure 5% * Financial Performance 2012 -2013 year track record * Balance Sheet | * (2012-2013) | * Fixed Asset | * 2,46. 52 | * Investments | * 1,26. 24 | * Net Deferred Tax | * 20.
19 | * Net Current Assets | * (1,30. 14) | * | * 262. 1 | * Reserves & Surplus | * 2,41. 97 | * Loan Funds | * – | * Share Capital | * 20. 84 | * | * 262.
81 | * Profit & Loss Account | RS. (2012-2013) | Gross Sales* | 4000| Other Income | 28| Interest | (0. 25) | Expense | 414. 38| Profit Before Taxation @ | 2,73. 30 | Profit After Taxation @ | 198.
00 | Earnings Per Share of Re. 1# | 1. 58 | Dividend Per Share of Re. 1# | 6. 50 .
| * Finance: The role of the finance function at Unilever is to add value to the company and its shareholders by delivering sustainable bottom line and facilitating growth through selective expenditures in relevant sectors.The finance department at UBL is currently directed by Mr. Mahtabuddin Ahmed, who has a direct reporting line to the regional headquarters. Under him there are the management accounting team, the financial accounting team, and the factory commercial team. The substance and growth of a company is dependent on successful investment decision, both capital & revenue.
While both these expenditure are important, capital expenditure which of a far greater significance because it influences the nature of the company’s long term activities and therefore has a vital bearing on the company’s future.The decision on capital investment is more complex because of the longer time gap investments and the returns, which necessitates a careful visualization in to the company’s future. It is also difficult to reverse the decisions taken to incur capital expenditure as the flexibility of the plant & equipment for alternative uses is limited. The Objective here was to see if the projects have delivered the financial gains as expected. * Since the projects have not lapsed much time, it would not be possible to calculate NPV.
However, annual yield can be performed. The yield can then be compared with the projected yield. * § Hypothesis: The yields of the projects were greater than projected. * § Variables: Actual and projected yields.
* After detailed calculation of the projects that have actually lapse some amount of time, the following profitability results can be calculated * IT * Unilever Information Technology (IT) is a truly integrated function that puts innovation at the heart of what they do to drive competitive advantage. Unilever Bangladesh function employs more than 1,70 employees in a diverse range of roles and projects. You could be exploring emerging markets and new ways to work globally, partnering a major retailer to develop web-enabled tools for promotions planning, or helping to support our brands’ digital presence. * We leverage state-of-the-art technology to support Unilever’s sustainability and Agile Working agendas, by facilitating virtual ways of working and finding ways to meet local needs by leveraging our global scale.
* .The IT Department’s Of Unilever Bangladesh mission is to provide the information technology required for the fulfillment of the laboratory’s mission in an efficient and effective manner through building world-class competencies in the technical analysis, design, procurement, implementation, operation and support of computing in frastructure and services. * The CERN IT Department is a highly demanding computing environment, maintaining extensive networks on both local and global scales, pushing new technologies to their limits and providing a neutral ground for carrying out advanced R;amp;D with various partners. Technical Consideration: * The current situation of leading to the need for expenditure. * The nature of the expenditure i. e safety, replacement, environment etc.
* The cost detail of the expenditure and its basis * The benefit of the expenditure, qualitative as well as quantitative, without converting it in to a profit impact * The possible alternatives to the investment and the reason for not considering them * The risk associated with the project. * In case of replacement, the detail of the asset being replaced, the method of disposal and the salvage value estimates * Commercial consideration Availability and price movement of the various constituents of production –Raw material, packing material, labour ;amp; utilities. * Cost of production, marketing, distribution and indirects. * Working capital requirements. Cost of Investments in fixed assets ;amp; phasing of expenditure. Impact of taxation lawsImpact of inflation profitability of the projects-Yield /payback /NPV Sensitivity ;amp; risk analysis Financing arrangements-cost of capital Requirement and impact of Back up capital ;amp; its treatment.
IT Struc ture * 2. Production Department : Production system of UNILIVER BANGLADESH : Basically the act of producing is known as production. In economics, production is the act of creating output, a goods or service which has value and contributes to the utility of individuals. At the same time ” “Production is the process of transforming raw materials or purchased components into finished products for sale.
The processes and methods used to transform tangible inputs (raw materials, semi-finished goods, subassemblies) and intangible inputs (ideas, information, knowledge ) The act of producing, making or creating something is production . Actually “Production” means * 1. The fact or process of being produced * 2. manufacturing or mining or growing something (usually in large quantities) for sale * 3. an artifact that has been created by someone or some process * Production system of Unilever of Bangladesh: * Featured Documents related to » production flowchart of Unilever * Production and Supply Planning RFP Templates: * RFP templates for Production and Supply Planning help you establish your selection criteria faster, at lower risks and costs.
Agile Information Systems: Conceptualization, Construction, and Management : * The book “Agile Information Systems” unveils how modern companies can create and deploy agile information systems. Academicexperts, researchers, and practitioners discuss the concept of agile information systems Production management system :, the importance of the context of agility, and organizational management issues in the context of agile information system . Get Decision Makers’ Approval for a Production/3 plan, execute & control. Specific, Measurable, Achievable. Relevant and Time-Bound.Primarily due to rapid development of technology in the past thirty years, the market structure throughout the world has changed considerably .
Local markets have become accessible to foreign manufacturers, who are able to perform well in their newly established territories in part due to their superior * application of technology. In this light, moexpansion strategies, consistently seeking for new markets abroad. Consequently, * local manufacturing companies are facing global competition, forcing them to adopt new concepts with respect to people, * process and technologies.This document describes these approaches to production planning in detail as well outlines a software solution. * The software solution (Production/3) combines both pulse companies, including small and medium size, have embedded globalized Production structure: 2. 3 Human Resource Department * Human resource of Unilever Bangladesh * Actually bit’s the process of determining human resource meets and then recruiting ,selecting, developing ,motivating, evaluating,comoensating and scheduling employeesto achieve organizational goals.
* Human Resources of unilever Bangladesh : * Definition of human resources:Human resources is the set of individuals who make up the workforce and interaction, and to define and communicate responsibilities and authorities. * The division of a company that is focused on activities relating to employees. The company department charged with finding, screening, recruiting and training job applicants, as well as administering employee-benefit programs. So basically human rersourceis,The persons employed in a business or organization; personnel. * The field of personnel recruitment and management * Human resources :plural of hu·manre·sourc·es (Noun) * Noun: * * 1.
The personnel of a business or organization, esp. when regarded as a significant asset. * 2. The department of a business or organization that deals with the administration, management, and training of personnel. * * Synonym : * manpower * * 1.
(Economics) * a. the workforce of an organization * 2. (Business / Industrial Relations & HR Terms)a. the office or department in an organization that interviews, appoints, or keeps records of employees.
* * Human resources in the field of unilever Bangladewsh: It’s the creativity, diversity and energy that our people bring to Unilever Bangladesh that are the key to its success.In a * rapidly changing environment, competitive advantage is not * sustained by products alone. People involved in human resources are strategic business partners to all functions facilitating, guiding, and helping in implementing the people’s * process for growth. They play both a tactical and a strategic role within every aspect of employee relations, recruiting, management development, training, remuneration,communications, employee relations, productivity, health, and welfare.They also act as architects, creating organisational structures and developing cultures, which facilitate and expedite the development of * individual potential. Unilever of Bangladesh uses these criterias for Human Resources : * Unilever of Bangladesh uses these criterias for Human Resources : * * A real interest in how people drive the business.
* * Strong interpersonal and leadership skills. * * The strength and integrity to take tough decisions when necessary. * * Strong understanding of the overall business. * * An interest in coaching and developing people.
* Human resources is the set of individuals who make up the workforce of an organization, business sector or an economy. “Human capital” is sometimes used synonymously with human resources, although human capital typically refers to a more narrow view; i. e. , the knowledge the individuals embody and can contribute to an organization. Likewise, other termssometimes used include “manpower”, “talent”, “labor”, or simply “people”.
Mohammed Ferdous Yusuf is the Human Resources Manager, HRS – South Asia IS at Unilever Bangladesh Ltd. * Mr. Jerry Jose, Director – Human Resources Division of Unilever Bangladesh * Mononita Syed Haq: First Female Director Unilever Bangladesh Ltd – Mononita Syed-Haq has recently been appointed as the new human resources director of Unilever Bangladesh Ltd (UBL). She has over 17 years of professional experience in human resource, brand and corporate communications. * * Recruitment and Selection Process in Unilever Bangladesh Limited : * Unilever Limited is one of largest multinational business firm in the world.
Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products * for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the country’s households use one or more of their products. and Human resources is contributing a lot for launching all these useful products . It provides sixteen verities brands and try to * mitigate all types of human demand by introducing with new innovative products. * Selection process of Unilever Bangladesh L. T.
D 🙁 Selecting Human resources) * Selection is the process of selecting the candidates as well as selecting human resources to achieve goals of the firm by using various tool and techniques. In our country Recruitment and Selection Process work simultaneously. Those are joined term as employment function of the organization and this emplopyment function is started for Unilever’s practices. * * 1. 1: Reception of application – * After accomplishing the recruitment process, Unilever of Bangladesh go to the selection process where they start the process with the receotion of application form filled up through internet online form .After scrutinizing the data, they select applications for written test.
* 1. 2:Employment test- * This written test measures the candidates * * 1. 2. 1:Analytical ability * * 1. 2. 2:Computation abilty * * 1.
2. 3:Verbal skill * * 1. 2. 4:Written skill * * 1. 2. 5:General knowledge * More above 65% marks ensures applicants pass.
* 1. 3:Assessing candidate through interview- * Mailnly three steps are followed in the selection procedure. In the first stage the * candidatessre invited for a viva with sales and training manager,Dhaka in his Gulshanoffice. A human resource manager also exist there.
In this viva the candidates situatioin * handle ability is measured 1. 4:Physical ability test- * The physical ability test is administrated by Appolo Hospital Dhaka to measure the H. I. VHepatities B,C or such many diseases in it’s applicant’s health and fitness for job effort.
* * 1. 5:Work sample- * For some technical jobs Unilever follows the work sample test on particulkar employee like the one of Finance and It * * 1. 6:Hiring decisions- * Finally the every step succes ensures an applicant join in the Unilever family. Basically Unilever of Bangladesh follow three type of recruitment rocess, which are : * * Fresh graduates as knowledge worker.
* *Specialist experienced people for special purpose * * *People for skilled and labour based events * * The types of selection that Unilever Bangladesh L. T. D Unilever follow some selection evaluation test to select the best candidate ,which are: * * :Employment test * * :Assessing candidate through interview * The frequency of recruitment by Unilever Bangladesh Limited to choose the best Human Resources: * Unilever Bangladesh limited accomplish their recruitment process depends on created vacancy.However, we see a common phenomena that Unilever Bangladesh arranges recruitmentand selection activites twice a year when studentspasses from various institutes based on their completion of 6 month semesters. * * Strategic human resource planning : * * Human resources planning is a process that identifies current and future human resources needs for an organization to achieve it goals. Human resources planning should serve as a link between human resources management and the overall strategic plan of an organization.
Aging worker populations in most western countries and growing demands for qualified workers in developing economies have underscored the importance of effective Human Resources Planning. The term human resource management (HRM) has relatively adopted in business organizations in place of personnel management. * * HRM can be defined as” the management of activities under taken to attract, develop, motivate, and maintain high performing workforce with in the organization” HRM involvesfollowing characteristics. First, it focuses on horizontal authority and reduced hierarchy.The second characteristic is that the role of human resource professionals is to support and facilitate line managers who have the direct responsibility of managing personnel. Thirdly, HRM is proactive and fused with corporate level planning.
The fourth characteristic is that employees are seen as subjects who have potential to develop and grow. The purpose of HRM is to specify employee’s potential and develop it in line with the needs of the organization. Human Resource Development Of Unilever of Bangladesh and Poverty Reduction : * * In Bangladesh 31. 5 percent people live under poverty line and in rural areas this rate is 35.
percent.  The poverty conditions in South Asia is very much dismal, particularly the condition of rural poverty is alarming with substandard living condition in almost all parts of this subcontinent. “Rural poverty has been declining slowly in South Asia, where the incidence is still more than 45 percent for extreme poverty and over 80 percent for US $2/day poverty. ” In South Asia, Bangladesh as a developing country is beset with acute problem of poverty with a backward position of its economy.
economyreduction is not satisfactory. Especially its rural people are hard pressed by the severity of poverty.This study illustrates the importance of human resource development in poverty reduction in the rural area of Bangladesh. Regarding poverty reduction human resource development is recognized as the most important strategy option. The concept of HRD has been developed in the context of corporate business development to promote productivity and maximize profit of business undertakings. “The concept of human resources development first introduced by Len Nadler at American Society for Training and Development in United States of America in 1969.
” But the rural poor people did not come under the purview of HRD before recent time.Now the development experts recognize that without development of capabilities of rural poor people it is not possible to alleviate poverty. * Successful human resource department makes it possible for the organization to acquire the number and types of people necessary to ensure the continued operation of the organization by the set the right strategy with relate the HR management process. * 2. 4 Marketing Department: Introduction: in this competitive business word, marketing is an essential part of any company.
unilever is the leading company in Bangladesh. which is serving the people of Bangladesh over tour decades.Uniliver has many brands to serve. Example: lux, fair and lovely, sunsilk, vaseline, dove, etc. A discussion of marketing department system of Uniliver Bangladesh which is written bellow…..
* Process: * in the case of high contact services. Technology is also important in conversion operations and service delivery * Marketing strategy: * marketing strategy shouldbe aligned with corporate and business level strategies * Market development: * Expand markets for existing products * Geographic expansion. * Target new segments. * Current marketing sitution:Univer strategy is to meet everyday needs for nutrition.Now they marketing suition I increasing day by day .
2012 will be the year of delivery and our interventions will be rolled out in satkhira in south west Bangladesh. So their current suit ion should make them achieve goal if they properly. * Diversification growth: * A process that occurs when new products unrelated to current technology. Producets or markets are introdced into new markets. * marketing policy.
Unilever Bangladesh limited maintain Already build up Relationship marketing. They franchise many other brand all over the world. They are a big chin.A number of promising projects are in the pipeline, with cause-related marketing campaigns, such as theConimex brand celebrating its 80th anniversary, the Coopernic’s ‘All for One’ campaign supportingthe World Food Programme and a Fair ;amp; Lovely limited edition to support ultra poor women in Bangladesh. World most famous brand is related with unilever Bangladesh. So this is a great thinking on relationship * Marketing management and supply chain: It is a process of achieve goal on marketing systems.
By this system Uniliver already make their marketing management strong . * Brand * Food brands * Home care brands Personal care brands * Nutrition * Health, hygiene ;amp; beauty * Our advertising * Pure it * Food brands: he moment you wake until our head hits the pillow at night, our tea brand is committed to helping quench your thirst. The brand exist From t s to add vitality to our life. * * Personal care : in Bangladesh Uniliver market leaders in hair, skin,and oral categories.
Their brands including lux fair and lovely, and sunsilh help consumers to look good and feel good . Market Penetration: The marketing Enviroment: Markets Served by Unilever Bangladesh Limited: * Unilever Bangladesh Limited serves all kinds of markets.Its product mix actually caters for almost all types of markets. Following is a detail of the types of markets served. * Broadly speaking, the distribution network of Unilever Bangladesh Limited is vast and reaches all sorts of markets on at least twice a week basis.
They serve markets in: * Urban areas. * Sub-urban areas (small towns). * Rural markets. * Out of the total number of retailers in Bangladesh (the total number has been provided by AcNielsen Bangladesh Limited by a census conducted last year) Unilever Bangladesh Limited reaches more than one third of them directly at least twice a week.The other half that is not covered directly are predominantly, small tea shops, small retailers in the deep rural areas like Chittagong hill tracks and unrelated retail outlets like clothes stores etc.
So it is evident that there is not much scope for Unilever Bangladesh Limited to expand its direct coverage as almost all related and economically viable outlets are already covered. * related and economically viable outlets are already covered. * The types of outlets that are covered directly are: * Grocer stores. * Wholesalers. * General stores. * Tea stalls.
* Cosmetic stores. Self Service Stores The few retailers who sell Unilever Bangladesh Limited products but are not served directly are served by the wholesalers which make this channel very important. The company also gives considerable importance to the wholesalers and from time to time special trade promotional activities are done specifically for the wholesalers. One suck kind of activity is known as “Dosti Program”. However, the detail of Dosti program is outside the scope of this report and hence is not elaborated further. This is basically a summary of the markets served by Unilever Bangladesh Limited.
Distribution Network: Distribution of Unilever Bangladesh Limited products is done by the Customer Development Department. It is a huge network with thousands of field workers working six days a week. It is through their relentless effort that the goods reach the end consumers. * The Customer Development Director is the head of the sales or Customer Development team.
Apart from others, the regional managers report directly to him. The whole of Bangladesh has been divided into five regions based on geography and sales volume. The regions are: * Central Metro Region (Dhaka Metro City) * Central Outer Region (rest of Dhaka Division) Eastern Region (Chittagong and Sylhet division) * Northern Region (Rajshahi Division) * Southern Region (Khulna and Barisal Division) * Each or these regions have two or more areas headed by the area manager who reports to the regional manager. Each area has three or more territories that are headed by the territory manager who reports to the area manager. The territory manager has his office in the distribution house of the area (in case of multiple distribution house in one territory he usually sits in a central location) and mans an army of sales supervisors, distributor’s sales representatives, cashiers and deliverymen.The Territory Manager is an employee of Unilever Bangladesh Limited but below him the distributor and others are simply distributor’s employees.
When a company becomes distributor of a certain territory, it has to sign a contract where it says that the distributor will have to employ certain number of people in each trade (i. e. cashier, supervisor etc. ) and the territory manager of that particular territory will advise the number of people in each trade.The day-to-day work plan of these people will also be set by the territory manager although they will be supervised by the sales supervisor who will report to the distributor and Territory manager.
* This contract also says that there will be a room in the distribution house to be used by Unilever Bangladesh Limited employees, primarily by the Territory Manager. In every distribution house there is an issue of dual authority. The problem is the distributor’s sales representatives, cashiers and deliverymen reports to both the distributor and territory manager that can potentially create problems.However, Unilever Bangladesh Limited do not consider their distributors as just a company or person working for them rather they consider the distributors as partners in business where both have the same goal; achieving greater sales volume.
By doing this, now there are no issues regarding dual authority and all the territories are running smoothly. It may be mentioned here that, the distributor’s sales representative (DSR), cashier and deliveryman is one group. The DSR takes the orders from the markets, the cashiers collect the payment as per order and based on orders and payment, the deliveryman delivers the goods to the intended retailers. 2. 5 Customer Service or Development Department * Introduction: * Increasing customer service standards is considered highly important to companies consumers prefer to shop or use services from companies that have highly quality customer service.
in this section have discussed about uniliver company’s customer service. * Uniliver customer service analyst salaries: * Unilever customer service analysts earn $40k annually. This is $2k more than career bliss average customer service analyst salary and $21k less than the average Uniliver employee. * $40k average customer service analyst salary… * $61k average salary at Unilever Institute of customer service: * Unilever also turned to the institute of customer to develop a set of service standards that would from the pillars of the learning framework, and to create a programmer personal development to help stuff deliver these standards * * Excelling in customer service: * bran will always be a nebulous term. Although recent research shows that it can be responsible for nearly 15% of total worth. * Cultural shift: * external accreditation is a key aspect of the new customer service ethos at unilever and the foundation certificate is designed as on entry route into the institutes’ professional awards.
Customer service training program: * under a customized training program Uniliver is leadership to help veterans gain the tools and opportunities they need to perform services for the Unilever customer development organization. * Customer development: very strong interpersonal and analytical skills. * A strong customer focus and the ability to develop strategies to meet the needs of customers and Unlever business.. * * Practical creativity that focuses on results.
. * 3. Functions : Unilever Bangladesh has 4 important function. And they are: * 3. 1 PLANNING: The Unilever Sustainable Plan (USLP) inspires us to grow in line with our new purpose to make sustainable living commonplace.
The lens of sustainable living is helping us to drive brands that have strong purpose in people’s lives, to reduce costs and take waste out of the system and to drive innovation that will make a positive difference to the environmental and social challenges facing us all. The Plan pushes us to think ahead, reducing risk and making the business more resilient for the long term. In 2012 we continued to make good progress delivering the Plan’s commitments. Our factories made great strides in cutting energy, water and waste. For example all our US operations have moved to purchasing their energy from certified, renewable sources and more than half our sites worldwide have achieved zero nonhazardous waste to landfill. * What makes our commitment unique is that it is across the total value chain.
We are not only managing our own and upstream operations, but we are also determined to help people to live more sustainably through the impact of our products in their lives. more variety, quality, taste and enjoyment * time, as an increasingly precious commodity * helping people to feel good, look good and get more out of life will enable us to meet these needs and expand our business. * Unilever is in a unique position to understand the interrelationships between nutrition, hygiene and personal care. We can do this thanks to our strong science capability and our locally rooted consumer insight.
It is by bringing all this together that we can strive to contribute to quality of life and wellbeing – adding vitality to life. The long-term success of our business is intimately interconnected with the vitality of the environment and the communities in which we operate. The environment provides us with our raw materials and the ingredients we need to make our products. Healthy, prosperous communities provide us with a healthy, growing consumer base.
* 3. 2 Organizing: Unilever Bangladesh is a complex global organization that has a portfolio of 19 brands, spanning 14 categories in home and personal care and food products. The company has 10000 employees in the country within which it operates (Unilever, 2010).Organizations such as Unilever face the challenge of configuring a global structure that “works well in diverse locations but also brings units together in a coordinated fashion” (Shenkar ;amp; Luo, 2007, p. 312). Given its wide range of products and the diversity of countries in which it operates, Unilever has to employ a global organizational strategy that addresses its global complexity and the diversity of its product portfolio.
In its portfolio, there are some product lines that can be extended to new markets with little or no modification, while there are others that need to be modified to suit the local preferences.For example, chemical products are highly standardized and require little variation for local markets (Child, 2005, p. 245). Standardization of such products creates economies of scale in production and requires a “high level of global coordination and integration” (Child, 2005) and centralized R;amp;D. On the other hand, some of Unilever’s products, such as packaged foods, require modification to suit local tastes and cultures.
There are no production economies of scale for such categories and product development has to be facilitated locally.These factors present two scenarios for the company – striving for high global integration in the case where products can be introduced to new markets without modification and striving for high local responsiveness where there is need for modification to meet local preferences. Unilever has to therefore adopt a global organizational structure that addresses the two scenarios. The organization employs a transnational strategy, which is best suited for Unilever’s global operations, as it is faced with high pressure for both local responsiveness and global integration * * 3.
Directing: Directing or Direction function is said to be the heart of management of process and therefore, is the central point around which accomplishment of goals take place. A few philosophers call Direction as “Life spark of an enterprise”. It is also called as on actuating function of management because it is through direction that the operation of an enterprise actually starts. Being the central character of enterprise. Witout good direction a company can not grow up or reach their aim. Unilever bangladesh belong good directors who helped the company to run with in successful.
Unilever bangladesh ltd. Directed by some different and unique technique which is different from others competitor. Name | POSITION | MD. Kamran Bakr | Chairman ;amp; Managing Director| Gazi Mahfuzur Rahman | Trade ;amp; Marketing Director| Mononita Syed-Haq | Human Rresources | Tanzeem alam | Production director | Minhazz Ahamed | Brand director | * 3.
4 Control * Controlling is one of the important function of Unilever Bangladesh.. Controlling is one of the managerial functions like planning, organizing, staffing and directing.It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the Unilever Bangladesh ‘s are achieved in a desired manner. 4.
1 STRENGTH AND WEAKNESS * : After analyzing Unillever project we can find out some strength and weakness point. And they are : * Strength: 1)strong Brands * 2)Efficient Manufacturing 3)Efficient Human resource 4)Superior sales team 5)Efficient Financial model 6)Regional supportWeakness: 1)Lack of flexibility compare competitors 2)Supply not meeting demand Conclusion ;amp; Recommendation * Unilever Bangladesh has been one of the most successful organizations of the country due to sound strategic decisions and their superior executions. However, since the business is projected to grow even further in the coming years, there is no feasible and profitable alternative increase its in-house production capacity by selectively investing in its supply chain.Therefore, right execution of capital proposals will be a major issue for the company in years to come. * After the analysis of five major capital expenditures of 2006, it is evident that the projects are being implemented keeping the control factor in mind.
As a result, most of the projects met their budget restrictions, but none actually met the projected timelines. Therefore, the following can be recommended for Unilever Bangladesh Limited: * Frequent Project Post- Mortem: Project post evaluation is not just necessary when the project goes wrong, but rather is equally important when the projects go right.Therefore, Unilever should make it a practice to perform project post evaluations of at least 10 projects every year. Ideally someone from the Chittagong factory should do it. Structured Format: There should be a structured format of the post evaluation.
The standardized format should be used for all the post evaluations. [A recommended form is attached in the Appendix]. * Modification of the capital expenditure process: The capital process should go through some slight modifications to incorporate: * Active role of the brand managers Time Limits * Enhanced Communication * Cross functional teamwork. * * Developing cross functional teams: There should be the use of actual cross functional team.
The team should comprise of at least: * * Brand Manager: His task would be to raise the marketing appendix; and also ensure quick processing of the authorization of the CPs when they come to Dhaka. * * Technical: The role of the technical team would be to do the research, raise the technical appendix and later the installation, testing and commissioning of the capital machineries.This team should also have within itself members from the safety team, Quality Assurance team etc. Factory Commercial: He should prepare the commercial appendix as usual. Most importantly, he should record the timelines of completion of every project milestones. * Alternatives: Alternatives should always be described.
Alternatives should include: * Alternative processes * Alternative Suppliers * Time limit: There must be time limits defined and it must be strictly monitored. The factory commercial along with help from the brand managers should ensure the process.Every major milestone should be recorded. * Calculation of risk: The risk for every project should also be calculated; at least qualitative measures should be adopted. For example: The risks of the project zeppelin can be assessed by: Reference * http://edupedia.
educarnival. com/post-evaluation-of-five-major-capital-expenditures-at-unilever-bangladesh-limited/#Finance_Function_at_Unilever_Bangladesh * http://www. unilever. com. bd/aboutus/introductiontounileverbangladesh/index.
aspx * https://en. wikipedia. org/wiki/Unilever