Helping Chinese Consumers Essay Essay

essay A

Get Full Essay

Get access to this section to get all the help you need with your essay and educational goals.

Get Access

QuarkMan Technology was founded in 2012 by David Yuan. As the Chinese domestic ingestion continues to turn at a rapid velocity. consumers need a dependable beginning for independent and impartial reappraisal of merchandises to happen the quality and functionality. The mission of the company is one of “unveiling products’ kernel in an independent. professional. and powerful manner. ” The two nucleus rules are “Independence” and “Fairness” . QuarkMan has set up two concern units. Information Advisory and Media. The studies and informations obtained by the testing of merchandises are handled by the Information Advisory unit and the Media unit takes this information and displays it in a user friendly manner so that consumers can do educated determinations. QuarkMan Media is farther divided into Jancr which is the consumer goods proving division and China Consumer Report which is the communicating division responsible for settling differences between the consumer and maker.

SWOT ANALYSIS for QuarkMan

Strengths
Manages their ain lab and return squad
Strong relationship with 3rd party labs and research establishment labs State of the art proving lab with 400 pieces of equipment and 3000 square metres External expert web from legion industries

In-house lab is a stand-along profitable concern unit which finances the media unit Failings

Hard for an independent and just media company to be profitable in China In order to stay independent. advertizements on their web site is non an option Majority of the testing resources are owned by the authorities affiliated consumer associations. industry associations and authorities research institutes A large ball of the capacity has a really low use rate

Returns 2-3 hebdomads for QuarkMan to present one merchandise reappraisal and others longer
QuarkMan fighting with capacity issues
Opportunities
No mature participant carry oning comparative trials and analysis across different industries The 3rd party proving market was controlled by the authorities but has now become a immense and quickly turning market QuarkMan presently managing six merchandise classs but have the chance to manage more Exhibit 4 – Private merely handles 10 % of the current market portion


Menaces

Private sector is turning at a CAGR of 25 %
Speed is a cardinal factor for the high growing rate
New participants in the market have gained nice traffic from more frequent content releases Exhibit 4 – Foreign markets merely handle 25 % of the current market portion Problem/Decision Statement
How can QuarkMan act upon consumer perceptual experience of their trade name and concern values and therefore derive their trust and concern? Designation of


Options
See advertizements as a gross watercourse with the usage of a 3rd party to pull off the sale and pay a part back to QuarkMan so independence and objectiveness is upheld. Use these financess to tag the concern doctrine of QuarkMan to derive extra market portion. Obtain extra funding through other interested parties and usage grosss to advance the concern theoretical account and use extra funding financess to spread out proving resources and better turnaround clip and make more consumers

Critical Issues

Impact on current and possible consumers and their ability to swear QuarkMan if they attempt to raise gross grosss through advertisement The usage of a 3rd party to pull off advertizement while increasing gross and the effects on their ability to remain independent and crystalline to the consumer Significant lead clip to convey merchandises to market and the bound figure of merchandise reappraisals that can be completed times. The usage of a 3rd party to pull off advertisement would straight travel against the company’s nucleus rules of Independence and fairness therefore taking to more misgiving.

Analysis

See advertizements as a gross watercourse with the usage of a 3rd party to pull off the sale and pay a part back to QuarkMan so independence and
objectiveness is upheld. Use these financess to tag the concern doctrine of QuarkMan to derive extra market portion. The current market has a misgiving of the industry because of the deficiency of transparence and the bleary lines between the bureau reexamining the green goods and the merchandise manufactures. The current Chinese consumer bureau is non crystalline and the authorities dramas such a important function in the reappraisals because of this the consumers do non swear any consumer studies. QuarkMan’s steering rules of independency and equity will be viewed as conflicting with any advertizement from a fabrication. This struggle will add to more uncertainty from their consumers.

Obtain extra funding through other interested parties and usage grosss to advance the concern theoretical account and use extra funding financess to spread out proving resources and better turnaround clip and make more consumers This option would let for extra grosss while non compromising their independency and equity. QuarkMan can go on to market their merchandise and services through current media channels and convey consciousness to their strong trade name name and transparence while puting them apart from the current competition. This will assist to bring forth long term client trueness. Extra grosss can beef up their 3rd party proving environment and aid to cut down the lead times and figure of merchandises able to be reviewed at one clip. They can further spread out the types of merchandises they review and be able to make more possible clients.

Recommendation

The recommendation based on the full analysis would be to obtain extra funding through other interested parties and usage grosss to advance the concern theoretical account and spread out proving resources to better turnaround clip and make more consumers. This option would let for extra grosss while non compromising their independency and equity. QuarkMan can go on to market their merchandise and services through current media channels and convey consciousness to their strong trade name name and transparence while puting them apart from the current competition. This will assist to bring forth long term client trueness. Extra grosss can beef up their 3rd party proving environment and aid to cut down the lead times and figure of merchandises able to be reviewed at one clip. They can further spread out the types of merchandises they review and be able to make more possible clients.

Get instant access to
all materials

Become a Member
unlock