Golf – Space Essay
- Consumer Market
- Table 1 – Addition of golf classs in Portugal since 1975 ( CNIG, 2005 apud CCILE, 2006 ) .
- Table 2 – Best European golf finish, harmonizing to consumers ( CCILE, 2008 ) .
- GROWTH POTENCIAL
- Consumers ‘ CHARACTERISTICS
- Events IN PORTUGAL
- FEATURES OF SPORT TOURISM PRODUCTS
- Table 3 – Major finishs for golf travel market internationally ( IAGTO, 2003 apud Turismo de Portugal, 2006 ) .
- Golf, SUN & A ; FUN
- GOLF & A ; PRESTIGE
- GOLF & A ; EXOTIC
- 70 % of market
- 22 % of market
- 8 % of market
- Impact OF THE GLOBAL ECONOMIC RECESSION
- Golf IN MADEIRA AND PORTO SANTO ISLANDS
Golf is high related to the touristry and the existent estate industry, it ‘s a economical activity that generates 1000000s of euros/dollars – per twelvemonth. Golf has left of being considered as a elect athletics, practiced in private nines, to spread out itself in the whole universe, his pattern was democratize, through the opened nines, where anyone can play if his economic handiness allow him to pay the service. More, today are go oning enterprises all over the universe to increase the pattern of this athletics, trough private associations and public, that are seeking to offer the possibility of a pattern of this athletics with low costs, to let the entree to the greater figure possible of interested parties, like the youngest people that have involvement to originate itself in the pattern of this athletics, with some centuries of history.
The historiographers disserted is beginnings comparatively and they have n’t established yet a consensus, in the topographic point as it started and in the day of the months of beginning. Associating golf to other traditional athleticss in several decennaries, some historiographers refer in their beginning, to the Roman Empire, other to England or to France and Holland. However the most acceptable theory is the 1 that presents the existent golf has a development of a game called ‘Kolven ‘ , played by Scots under the influence of the Dutch.
Meanwhile, in XVI and XVII century ‘s, by demand of English male monarchs, peculiarly D. Charles I, the game, despite being limited to the highest categories, would derive tonss of popularity in England. The first golf class was built in Glasgow ( 1641 ) , and was named few old ages subsequently “Honorable Company of Edinburg Golfers” in award of D. Charles II of Edinburg. The first nine would look, nevertheless, merely in 1744 with the name of “The Gentlemen Golfers of Leith” which would come to advance one one-year competition.
In the Nineteen century with the out-migration of the Europeans for America and Canada, the golf is introduced in the just-formed United States of America and Canada.
This happened besides in Portugal, where in XIX century a important English settlement lived: in 1890 the first nine of golf was created, called Oporto Niblicks Club in Espinho, and subsequently in Lisbon, 1922, the Lisbon Sports Clubwas created.
In Madeira, besides by influence of the English community – related in the island with the concern of the Madeira Wine – it appears in 1937 the first nine, the ‘Santo district attorney Serra Favellas Golf Club ‘ , that still today subsists with the assignment of field of golf of Santo da Serra, which joins other two, the Palheiro Ferreiro, and the Port Santo Golf Club, built in the last decennary.
Presents, golf has a great nidation in the whole universe, turning in a accentuated manner in the emergent markets of Asia ( Indochina, China and Indonesia ) and of South America ( great growing in Brazil ) . It ‘s calculated that the figure of practicians exceeds the half hundred of 1000000s, with accent for the U.S. ( about 26 million ) and Japan ( about 14 million ) , going beyond a athletics, in a niche of really alluring concern.
Data aggregation consisted chiefly in research about Golf in Portugal, based on the audience of certification compiled by the major Lusitanian Tourism stakeholders.
There are over 300.000 golf participants, and these participants make an norm of 1.4 million of unit of ammunitions at golf classs, they besides expend 10.5 1000000s in the use of that same golf classs, 6.6 million euros mentioning to vesture and 3 million in golf stuffs. They besides have an impact in other countries such as 1.1 million of sleepovers, which gives a net income around 22.5 million euros, and in add-on to this there are besides the Restoration country that benefits besides with 33 million euros. Golf is a market with immense potency and the cogent evidence of that is the 1.8 1000s of million euros in net income, which represents 1.25 % of the National GNP and 14 % of the Tourism GNP ( CCILE, 2006 ) .
Table 1 – Addition of golf classs in Portugal since 1975 ( CNIG, 2005 apud CCILE, 2006 ) .
Golf vacations in Portugal have long been at the head of golf in Europe, thanks to the top quality classs, hotels and resorts that line the Algarve coastline. The Algarve is synonymous with golf, and besides benefits from a pleasant twelvemonth unit of ammunition clime that is perfect for holiday golf.
By naming the awards that Portugal and the parts that belong make Portugal had been distinguished, as a manner to explicate and demo the turning popularity that the state has.
In 2005 Algarve was elected Best Worldwide Destination for Golf of the Year 2006 by the IAGTO ( International Association of Tourist Operators of Golf ) and already had been present with this award in the twelvemonth 2000. This award was attributed on the footing of standards such as: satisfaction of the client, quality of the golf Fieldss, value offers and cost and local tourer support.
Algarve was distinguished with the award Better Destination of Golf in the World in 2007. This award was attributed by the German publication Rheingolf Magazine. This fact is a representative arrow of the penchant that the German Golf participants have towards Algarve.
Algarve was elected the best part of golf in the Europe and received the award GOLFmagazin Award 2008, go forthing backwards some topographic points like Maiorca ( Spain ) and West of Ireland. This election was based on some standards such as: quality of the golf Fieldss, assortment, weather conditions and Mother Nature engagement.
Harmonizing to this acknowledgment, we besides can confirm that Portugal has plenty organisation experience, based on the 80 professional tourneies organized since the 70 ‘s, including the organisation of the World Cup in 2005 and besides we can bespeak that Portugal has three tourneies in the European Tour ( Portugal Masters, Portugal Open and Madeira Islands Open ) , one in seniors Tour and one in the ladies European Tour, to back up the thought.
Table 2 – Best European golf finish, harmonizing to consumers ( CCILE, 2008 ) .
Harmonizing to the informations above, Portugal is presented as a golf finish really good positioned in the golf travel Europe, particularly among Dutch, German and British consumers.
Some experts and professionals in the touristry sector estimation that the market of Golf Travel turn up in one rate of 7 % per twelvemonth, projecting a duplicate of the market volume to two million trips in 10 old ages.
Consumers ‘ CHARACTERISTICS
The tourers who come to play golf in Portugal belong to upper in-between category, busying professional places of duty in of import decision-making organic structures, therefore showing a high buying power. The chief intent of these tourers is their well-being and hence do non care to pass money to accomplish it.
The major consumers or the golf tourer in Portugal, arrive chiefly from northern Europe ( British, German and Dutch ) , and normally go to Algarve, Lisbon and Madeira & A ; Porto Santo Island. These consumers are attracted to Portugal because of the great conditions conditions and quality of the Fieldss and hotels, so we can state that this sort of tourer is a really enthusiastic one, who wants or wants to play on a regular basis.
The standard golf consumer has an mean age of 37,8 old ages old and has a good economical position ( one-year rent of US $ 4,100.00, and has a willingness to pass day-to-day US $ 500.00 ) . This type of consumers besides travels with friends and household, which is seen as the perfect consumers non merely for golf nines but besides for the hotels, and local economic system, and that ‘s why the major hotel ironss are puting in golf classs near their hotels.
Another market section is the 1 that involves, 13 million golf participants who merely travel the universe merely to play golf and they merely travel when they are certain that the finish they choose has at least four golf classs that are n’t to far apart from each other.
The adult females and kids are besides an emergent market but non really explored by European golf finishs.
Events IN PORTUGAL
In 2009 harmonizing to the agenda of the Portuguese Golf Federation, there are nine internal tourneies to be organized, and besides the national title for amateurs, professionals, and nines. The Lusitanian FA Cup and the Cup of Portugal are besides in the grapevine to be organized.As for international tourneies, there will be five for the male gender and three for the female gender.Of these, some have already taken topographic point to day of the month.
For 2010, twenty six tourneies are scheduled, nine internal, assorted national titles in different categories, the cup of Portugal, the cup of the federation and five international tournaments.Even for this twelvemonth, the first ladies tourney will take topographic point and it was created with the purpose of advancing adult females ‘s golf in Portugal.
In the archipelago of Madeira, the absolute title was held in the field of Porto Santo being portion of the work forces ‘s international tourneies agenda and Madeira Island Open BPI was played on the golf class of Santo da Serra, being portion of the European Tour Golf agenda for Women.
In footings of applications for future events, it ‘s deserving adverting that Portugal has applied to the organisation of the 2018 Ryder Cup, an event that is considered the 3rd most of import sporting event on Earth, merely behind the Olympic Games and the FIFA World Cup.
FEATURES OF SPORT TOURISM PRODUCTS
Tourism in Portugal represents one of the most of import economical activities. One of the major merchandises from touristry economic system is the Golf ( INE, 2002 apud Fernandes, 2007 ) .
Golf touristry is the term used to depict trips undertaken by individuals for which the chief intent is to play golf. Golf may besides be pursued as a secondary activity ( for illustration, person on a beach vacation playing a unit of ammunition during their holiday ) . This type of activity is more hard to mensurate, and whilst it can be of import for the golf courses themselves it has small significance for circuit operators ( OneCaribbean, 2008 ) .
The touristry sector is the most of import of the Lusitanian economic system, stand foring between 7 % and 8 % of GDP and absorbing about 10 % of employment. The addition in the figure of tourers and the strategic importance of this sector has led economic agents to take action under the offer ( CCILE, 2008 ) .
In 2004, the state ranked in 19th topographic point in the ranking of the major tourer finishs, with 11.6 million, and the 21th place in the ranking of gross, with 6.3 billion euros ( CCILE, 2008 ) .
In future, it is expected an addition in the figure of golf players in Europe due to increased planetary appetency for the pattern of athletics, increasing desire for contact with nature, growing of leisure clip in most states, driven, among other factors By an addition in life anticipation, growing in disposable income, peculiarly in categories with greater appetency for the athletics, and the turning possibility of associating golf to concern ( CCILE, 2008 ) .
Table 3 – Major finishs for golf travel market internationally ( IAGTO, 2003 apud Turismo de Portugal, 2006 ) .
Golf, SUN & A ; FUN
GOLF & A ; PRESTIGE
GOLF & A ; EXOTIC
USA ( South Carolina )
USA ( Florida )
United arab republic
70 % of market
22 % of market
8 % of market
It can be concluded that Portugal is a finish identified strongly as Golf Travel and its image is closely linked to market ‘Golf, Sun & A ; Fun ‘ , like its rivals, Spain and France.
It is besides identified as a golf finish with a certain degree of quality, and increased its offer in the hereafter ( Fieldss, labels, and high-class adjustment, among others ) , may besides vie in a turning proportion of marks ‘Golf & A ; Prestige ‘ .
Portugal remains a great potency for development so that this state of affairs will germinate, it is of import that the state develops the standards for golf touristry, with standards of efficiency, quality and profitableness ( CCILE, 2008 ) .
We consider cardinal factors in the attraction of Portugal as a tourer finish, clime, seashore, culinary art, civilization, memorials and historical sites, hospitable environment, and substructure for athleticss and groups particularly golf ( CCILE, 2008 ) .
Another beginning of chance for Portugal is related to the accomplishment of shorter trips and more often during the twelvemonth. Being South of Europe, our state has conditions more favourable than the viing states, located to the North, which means that travel in low season ( CCILE, 2008 ) .
Impact OF THE GLOBAL ECONOMIC RECESSION
The World Tourism Organization ( 2009 ) calculates that the net income related to the touristry, will be lower this twelvemonth between 4 and 6 % , in portion due to the consequence of global economic crisis and virus h3N1.
Taleb Rifai ( secretary-general of the Tourism World Organization ) referred that, worldwide economic resection, makes that the consumers buy cheaper, and travel for other finishs for less clip.
Merely in first seven months of 2009, the tourer reachings in global degree has fallen 7 % . The Europe, that is the chief finish of the universe, was the most affected, with a autumn of 8 % , which is superior to the global average~
Harmonizing to AHP ( Association of Hotels of Portugal ) the net income of the Hotels is falling, between 15 % and 25 % . The Association does n’t preview betterments for 2010. However the international and national market of golf resisted really good, the market of international travel class, represents 1 million trips of one or more darks of continuance, stand foring 0.40 % of all leisure travel made by Europeans.
Some experts and professionals in the touristry sector estimation that the market of “ golf travel ” turn up in one rate of 7 % per twelvemonth, projecting a duplicate of the market volume to two million trips in 10 old ages.
Harmonizing to the informations that we collected, the recommendations for the development of golf were made to increase the quality of the services and in that manner provide the best resources for this turning market. The touristry related to golf can be divided in four major dimensions, which are:
Growth – In this dimension, the recommendation is to advance the offer of golf classs, with different degrees of disability so that the golf participants can be challenged, making this, the figure of golf participants would lift even more, the net incomes would be higher and the touristry in this locations would be bigger, and with this, the local economic system will increase. They besides recommend the creative activity and betterments of schools and clinics offer ( Turismo de Portugal, 2006 ) .
Variety – This dimension says that is has to be a publicity of a large assortment of golf classs, that will give entree to different degrees of disabilities, and invest in accessible golf classs for individuals less skilled. As we all know, Golf is a emergent market, so they have to make conditions that can be appellative to golf participants, when the golf tourer comes to play in one part, they want to play in different classs, with different features, with different degrees of trouble, so that they do n’t acquire bored, have fun and better their game with that variableness of conditions ( Turismo de Portugal, 2006 ) .
Safety – The golf classs should applied and fulfill hygiene safety criterions, so that in this manner there ‘s a right map of this golf classs. When the golf tourer travels for another state to play, they pay tonss of money, so they want the best security means to them and besides to their household, if they are paying they want to be in a topographic point where they can felt secure, where they can experience pleased. The lone concern that they should hold is to play golf, nil else ( Turismo de Portugal, 2006 ) .
Singularity – The chief gold of this recommendation is that when golf participants travel, they can make their ain golf battalion, which will let golf participants to make their ain type of battalion, harmonizing to their possibilities and demands. They besides recommend that the receptive golf travel offer provides a personal intervention for the tourer, this can be really of import, if the client has a positive feedback from one company, in the following clip that they make golf touristry, they will chore retrieve the manner that they have been treated ( Turismo de Portugal, 2006 ) .
Golf IN MADEIRA AND PORTO SANTO ISLANDS
“The Madeira Islands, discovered over 500 old ages ago by Lusitanian adventurers were shortly recognized as Eden on Earth for their juicy flora, and the perfect topographic point for halting en-route to the new universe. In the past century Madeira became synonymous with epicurean blue vacations, and late it has come to incarnate the ultimate carefree, quality finish that specializes in the good things in life” ( Jones, Robinson & A ; Ballesteros, 2006 ) .
“Given its location off the North-Western seashore of Africa, Madeira benefits from a lovely year-around clime, and thanks to this has long been established as a beautiful vacation finish. The capital metropolis of Funchal is a charming blend of the quintessential Madeiran civilization and the new plangency of increased touristry, while around the island are natural landscapes of outstanding natural beauty” ( YourGolfTravel, n.d. ) .
“Madeira is a cherished environmental Eden, with two tierces of the island purely reserved as natural Parkss and wildlife sanctuaries. The flora and gardens on the island are celebrated for being ebullient and alien, and the golf classs are the closest thing to botanical gardens” ( Jones, Robinson & A ; Ballesteros, 2006 ) .
“Accommodation is diverse, keeping a strong tradition in first-class services and installations, with plentifulness of pick to accommodate all gustatory sensations. A winning combination of Sun, sea, watering place, nature activity and golf makes certain there is something for every member of the household or group to look frontward to” ( Jones, Robinson & A ; Ballesteros, 2006 ) .
“Experience golf as it should be played, within wholly natural milieus and a challenging terrain, combinedwith an first-class golf clime year-round provided by the Gulf Stream influence.The three classs found on the Madeira Islands are celebrated for their quality golf and dramatic locations, ever with expansive Atlantic views” ( Jones, Robinson & A ; Ballesteros, 2006 ) .
“Madeira offers the perfect winter flight for any golf player, with the high season get downing in October and leting for changeless drama throughout winter. Conditionss during the remainder of the twelvemonth and summer are ideal, ne’er making highly high temperatures but keeping a temperate clime genuinely suited for golf” ( Jones, Robinson & A ; Ballesteros, 2006 ) .
“The impeccably maintained classs and genuinely helpful staff are portion of the ground participants and their households keep coming back twelvemonth after twelvemonth. The local appeal and cordial reception is besides evident in the eating houses that serve an infinite assortment of delightful nutrient, and cheerful bars which provide the perfect topographic point to loosen up after a round” ( Jones, Robinson & A ; Ballesteros, 2006 ) .
“Golf here is really visitor friendly, and all three classs welcome participants at any clip of the twelvemonth. Reserving teetimes is surprisingly easy, whether through the classs themselves or via the hotel or tour operator” ( Jones, Robinson & A ; Ballesteros, 2006 ) .
Madeira Islands are a touristic fate with first-class conditions conditions during all twelvemonth. The bing stake on golf as a complement of the touristic offer possesses 3 golf classs. The bulk of the hotels in Madeira offer golf bundles to their clients, because they have understandings with the local golf nines.
Madeira Islands really can offer 3 golf classs and are be aftering the edifice of a 4th one in 2010, 80 % of golf travel sells to Madeira are carried out by mediators ( bureaus or operators ) .
Guaranting 4,8 % of the national offer of golf classs, Madeira Islands merely sells 2,8 % of the 1,4 million unit of ammunitions made in Portugal. England ( 35 % ) and Germany with ( 25 % ) are the most of import markets, and the mean age of the consumers is 45 old ages old ( Cunha, 2009 ) .
English ( 35 % ) Germans ( 25 % ) and Portuguese ( 13 % ) are the best clients in Madeira Island golf classs, meanwhile in Porto Santo Golf, Italians ( 23 % ) and Portuguese ( 16 % ) are the chief consumers, with the wonder that 34 % of the unit of ammunitions are made by associates of the nine, but with the feature that they are non occupants in that island: 3.208 by foreign participants, and 1.104 by Portuguese ( Cunha, 2009 ) .
The direct sells made on-line are still fringy, but developing easy ; the associations of the three Golf classs helps the communicating and revelation of the information about the offer Madeira Islands has in the sector of foreign markets.