Foundations of Marketing Sixth Edition Chapter 12
emphasizes price as an issue and matching or beating competitor’s prices.
Non Price Competition
emphasizes factors other than price to distinguish a product from competing brands.
goals that describe what a firm want to achieve through pricing.
a graph of the quantity of products expected to be sold at various prices if other factors remain constant.
Price Elasticity of Demand
a measure of the sensitivity of demand to changes in price.
costs that do not vary with changes in the number of units produced or sold.
Average Fixed Cost
the fixed cost per united produced.
costs that vary directly with changes in the number of units produced or sold.
Average Variable Cost
the variable cost per unit produced.
the sum of average fixed and average variable costs times the quantity produced.
Average Total Cost
the sum of the average fixed cost and the average variable cost.
the extra cost incurred by producing one more unit of a product.
the change in total revenue resulting from the sale of an additional unit of a product.
Break Even Point
the point at which the costs of producing a product equal the revenue made from selling the product.
Cost Based Pricing
adding a dollar amount or percentage to the cost of the product.
Cost Plus Pricing
adding a specified dollar amount or percentage to the seller’s cost.
adding to the cost of the product a predetermined percentage of that cost.
Demand Based Pricing
pricing based on the level of demand for the product.
Competition Based Pricing
pricing influenced primarily by competitor’s prices.
charging the highest possible price that buyers who most desire the product will pay.
setting prices below those of competing brands to penetrate a market and gain a significant market share quickly.
charging different prices to different buyers for the same quality and quantity of product.
establishing a final price through bargaining between seller and customer.
Secondary Market Pricing
setting one price for the primary target market and a different price for another market.
temporary reduction of prices on a patterned or systematic basis.
temporary reduction of prices on an unsystematic basis.
Odd Numbered Pricing
the strategy of setting prices using odd numbers that are slightly below whole-dollar amounts.
Multiple Unit Pricing
the strategy of setting a single price for two or more units.
pricing a product at a moderate level and positioning it next to a more expensive model or brand.
packaging together two or more complementary products and selling them for a single price.
Everyday Low Prices
setting a low price for products on a consistent basis.
pricing on the basis of tradition.
pricing the basic product in a product line low, but pricing related items at a higher level.
pricing the highest-quality or most versatile products higher than other models in the product line.
the strategy of selling goods only at certain predetermined prices that reflect definite price breaks.
products priced below the usual markup, near cost, or below cost.
Special Event Pricing
advertised sales or price cutting linked to a holiday, season, or event.
setting a price at a specific level and comparing it with a higher price.
reductions for transportation and other costs related to the physical distance between buyer and seller.
prices charged in sales between an organization’s units.
a deduction from the price of an item.
Get access to
MOney BackBecome a Member
Guarantee No Hidden
Guarantee No Hidden