Ethno methodology and Sociology of Knowledge

Harold Garfinkel
he coined the word “ethno methodology” which means the study of “folk” or common-sense methods of constructing and maintaining social reality; stress is on understanding any situation from the point of view of the participants.
Karl Mannheim
He advanced the influence of the entire social situation in shaping beliefs and the importance of social class in determining a person’s basic world outlook; general conception of ideology provides the basis of sociology of knowledge.