essentials of marketing chapter 11

The transporting, storing, and handling of goods in ways that match target customers’ needs with a firm’s marketing mix-both within individual firms and along a channel of distribution (i.e., another name for physical distribution)
physical distribution
the transporting storing and handling of goods in ways that match target customers needs with a firm’s marketing mix both within individual firms and along a channel of distribution
customer service level
how rapidly and dependably a firm can deliver what customers want
physical distribution concept
all transporting storing and product handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level
total cost approach
evaluating each possible physical distribution system and identifying all of the cost of each alternative
supply chain
the complete set of firms and facilities and logistic activities that are involved in procuring materials transforming them into intermediate and finished products and distributing them to customers
electronic data interchange
an approach that put information in a standardized format easily shared between different computer systems
the marketing function of moving goods
grouping individual items into an economical shipping qty and seeing them and protective containers for transit to final destination
piggyback service
loading truck trailers or flatbed trailers carrying containers on rail cars to provide both speed and flexibility
the marketing function of holding goods
the amount of goods being stored
private warehouse
storing facilities owned or leased by companies for their own use
public warehouse
independent storage facilities
distribution center
a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing cost
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