Test Answers on social media

Chapter 7 Social Media

Defining Social Media hard to define all definitions mention intersection of technology, social interaction, and information sharing. Dialogic Communication *social media employ dialogic model- many-to-many form of communication *\”publish, then filter\” model Participatory Production -collaborative aspect of social media threatens established media business models -open-source model distributed computing individual, autonomous computers that work together toward […]

Read more
Upp Int – Week 3 – FULL ESSAY STRUCTURE MATCH – Does social media have a positive influence on society?

General statement Society has experienced a great deal of change in terms of the way in which we communicate on a daily basis. One of the most recent developments in communication is the rise of social media. Social media is a new form of communication that facilitates the transfer of text, photo, audio, video and […]

Read more
A Streetcar Named Desire – Social class quotes

‘[Two women, one white and one coloured, are taking air on the steps of the building]’ Williams’ opening stage direction shows us an integration of races, perhaps showing an equality in social class in New Orleans. (Opposite to Streetcar) Alternatively, the need to point out race may be interpreted that this is less common. (S1) […]

Read more
Chapter 8L Web 2.0, Social Media and Online Trends

1) Moving from a passive site that basically displays information to a site that permits interaction with visitors or users is commonly referred to as _____ web: a) Interactive b) Dynamic c) Static d) Generated e) Automatic A 2) Blogs and conversation threads are commonly referred to as: a) User-generated content (UGC) b) Semantic Web […]

Read more
Social media exam 2

Which of the following is not a characteristic of a vertical network? Focused on a wide range of topics. Which of the following explains the rate at which people are likely to adopt new ways of doing things? Diffusion of Innovations Theory. In a social network, people show their loyalty through simple acts such as […]

Read more
Unit 9 – Social Media Vocab.

Application a program that is accessed via web browser over the internet. Many apps are available for purchase in mobile format for smart phones and devices. Blog a web site, maintained by an individual or group, with commentary, and descriptions of events, or other media such as graphics or video. \”Blog\” can also be used […]

Read more
women on social media – synonyms

report study surveyed questioned rise increase decline fall attract woo manage handle deleted removed regret feel sorry about likely probable data information

Read more
Social Media: Chapter 4

What’s the purpose of performing a social media audit? to provide managers with comprehensive view of what brand is currently doing across all social media channels How often is it recommended to perform an social media audit at least once a quarter POEM paid, owned, earned media Which represents a question asked during social media […]

Read more
Social Media: Chapter 2

Nodes people; could represent any entity Ties represents relationships between paid of people; could represent other types of connections or links Multiplicity different types of ties between pairs of nodes Tie strength the intensity of ties between pairs and nodes Social ties those types that involve people as the nodes Systems multiple objects or entities […]

Read more
Chapter 19 – Using Social Media to Connect With Consumers

apps Small, downloadable software programs that can run on smartphones and tablet devices. blog A contraction of \”web log,\” a web page that serves as a publicly accessible personal journal and online forum for an individual or organization. Facebook A website where users may create a personal profile, add other users as friends, and exchange […]

Read more
Social Media Final Exam

the literary art of diminishing or derogating a subject by making it ridiculous and evoking toward it attitudes of amusement, contempt, scorn, or indignation. satire most common indirect form of satire fictional narrative A literary composition modelled on and imitating another work, esp. a composition in which the characteristic style and themes of a particular […]

Read more
Chapter 10 (Internet and Social Media)

Internet A global network of interconnected computers that communicate freely and share and exchange information Digital computer A computer that processes data reduced to a binary code Binary code Information transformed into a series of digits 1 and 0 for storage and manipulation in computers Protocols Common communication rules and languages for computers linked to […]

Read more
Social Media terms

PTAT People Talking About This is the number of social actions that users are taking that include your page and/or posts including: Sharing, Liking, and Commenting, answering a question, responding to an event, claiming an offer, or tagging your page in a photo. API Application Programming Interface This describes the programming space that developers work […]

Read more
Social Media Monitoring

Reminders • Listening is essential • You are not in control of your brand any more • You want to be in the conversations about your brands • You’ve got a lot of data Social Media Monitoring continuous systematic observation and analysis of social media networks and social communities • supports insight into tops and […]

Read more
social media test 1

Social media marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person. , the end goal of social media marketing is a \”conversion,\” such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable consumer action […]

Read more
11 – Social Security, Medicare, and Employee Income Tax

the employer’s tax liability is the amount owed for: – employee withholdings (income, SS, and medicare tax) – employer share of SS and medicare taxes two ways to deposit payroll taxes – electronic deposit – with a tax deposit coupon The Electronic Federal Tax Payment System (EFTPS) – a system for electronically depositing employment taxes […]

Read more
IMC Chapter 11: Groups and Social Media

aspirational reference group high-profile athletes and celebrities used in marketing efforts to promote a product avoidance groups reference groups that exert a negative influence on individuals because they are motivated to distance themselves from group members brand community a set of consumers who share a set of social relationships based on usage or interest in […]

Read more
Social media chapter 1

Web 2.0 Interactive social system Available 24/7 Horizontal revolution Information flows across people not just from big companies to people Social Media The online means of communication, conveyance, collaboration and cultivation among interconnected people, communities and organizations two types of Interactions 1. Synchronous 2. Asynchronous Synchronous Occurs in real time (texting back and fourth) Asynchronous […]

Read more
Social Media Study Set

Pinterest After Facebook and Twitter, ________ is the 3rd most popular social networking site. Women Are most of the Pinterest users men or women? Food & Drink Eleven percent of Pinterest pins are in the _________ category. Kevin Systrom Credited with creating \”Instagram\” Mike Krieger One of the two Stanford University graduates who created Instagram […]

Read more
Mass Media as a Social Institution

Conflict Perspective of Mass Media Media is used to maintain present social order. (ex. News coverage used as Scare tactics for political gain) Media Convergence When mass media joins, creating one useful body Knowledge-Gap Hypothesis Wealthy and better educated individuals receive news quicker than the \”masses\” Print Media Newspapers, magazines, and books Mass Media Instruments […]

Read more
Chapter 11 Groups and Social Media

Reference Group An actual or imaginary individual or group concieved of [as] having significant relevance upon an individual’s evaluations, aspirations, or behavior. The three (3) ways reference groups influence us informational, utilitarian, and value-expressive. Antibrand communities Groups of consmers who share a common disdain for a celebrity, store, or brand Aspirational reference group High-profile athletes […]

Read more

Get instant access to
all materials

Become a Member