Test Answers on Negotiation Flashcards

Chapter 7 B2B Marketing

The Northwoods University IT department is planning to buy additional computers for the computer lab. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. What role does Pedro play in the buying center? Select one: a. initiator b. buyer c. influencer d. decider […]

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Ch 6. Business-to-Business (B2B) Marketing

Business-to-business marketing Organizational sales and purchases of goods and services to support production of other products, to facilitate daily company operations, or for resale. Commercial Market Individuals and first that acquire products to support, directly or indirectly, production of other goods and services. Trade Industries Retailers or wholesalers that purchase products for resale to others. […]

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Ch 16 Marketing

marketing channel management is also known as supply chain management supply chain management set of approaches and techniques firms employ to efficiently and effectively integrate suppliers, manu, warehouses, stores, and transport intermediaries into a seamless operation in which merch is produced and dist in right q, right place, and right time supply chain mgmt reduces […]

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Marketing Chapter 3 True/False Flashcards

1. Most people have not applied ethical standards in their everyday lives. ANS: F If you’ve experienced resentment at a line-cutter, you’ve applied ethical standards. 2. Ethical questions apply to narrow, defined issues and broad philosophical, social questions. T 3. Morals are rules people develop as a result of cultural values and norms. ANS: T […]

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Marketing Ch5/Ch8

Culture values, beliefs, preferences, and tastes handed down from one generation to the next Sub cultures groups with their own distinct modes of behavior. Asch Phenomenon named after psychologist S.E. Asch, who first documented characteristics of individual behavior. Norms are the values, attitudes, and behaviors a group deems appropriate for its members. roles define behavior […]

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Marketing Final #17

The marketing manager of icruise.com (a website targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during December. However, the vice-president of finance is committed to reporting a 25 percent return on investment at all times. […]

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marketing jeapordy

this is known as all the different products that a company makes or sells product mix Unilever Best Foods carries many different _______ including slimfast, bertolli, and lipton to name a few product lines bmw offers several different sedans such as the 528, 535, and 550. These are known as ______ product items 3 product […]

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Marketing UW Madison Exam 2

question Products answer -need satisfying offering of a firm -“product” = potential customer satisfaction or benefits question Quality answer -product’s ability to satisfy a customer’s needs or requirements -focuses on how a customer views a product will fit some purpose question Product Assortment answer -Set of all product lines and individual products that a firm […]

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Marketing Strategy Midterm

question Marketing Strategy formation answer overall long-term goals, customer selection and value creation question Marketing Planning answer formation of shorter-term plans to pursue long-term goals outlined during Marketing Strategy Formation stage question Programming, allocation, and budgeting answer short-term strategy to distribute resources effectively in pursuit of marketing strategy/marketing plan question Implementation answer executing tactics in […]

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Marketing Sentences

question Informing, persuading, or reminding potential customers about a good or service is called ______ answer Promotion question Birthday Bears Inc has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) _______ market answer Organizational question To increased the _______ utility of their products, some retailers offer installment […]

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E-marketing Test Questions

question 1. Understanding the basic definition of “E-Marketing” is critically important. o What does E-marketing mean to you? Provide a definition in your own words. o Provide two different (and specific!) examples to illustrate how technology can change the way we “do marketing.” o Describe (or define) Web 1.0, 2.0 and 3.0. Provide an example […]

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Marketing 305 Final Exam Review

question Exchange answer the trade of things of value between buyer and seller so that each is better off after the trade question Marketing answer the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. question Market answer consists of people with both the desire and […]

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marketing Ch. 5-9

question Marketing Research answer The systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunitites. question Research Design answer An overall plan for obtaining the information needed to address a research problem or issue question Hypothesis answer an informed guess or assumption about a […]

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Marketing 4220

question Consumer Behavior answer The behavior that consumers display in searching for, evaluating, purchasing, using and disposing of products and services that they expect will satisfy their needs. question Production Concept – Assumption answer Consumers are interested primarily in product availability at low prices question Production Concept – Marketing Objectives answer Cheap, efficient production Intensive […]

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Marketing Strategy sixth edition Ferrell

question Value answer Driven by individual, subjective question Subjected Value answer Value is not determined by object itself question Market answer A collection of buyers and sellers question Marketplace answer electronic marketplace unbound by time and space question Meta-market answer cluster of closely related goods and services that center around a specific consumption activity (access […]

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Marketing Strategy Test 2

question Market Segmentation answer divides market into well-defined slices. groups customers who share similar set of needs and wants. question Measurable Substantial Accessible Differentiable Actionable answer Effective Segmentation Criteria question Brand answer name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. question […]

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Marketing 301 Final Winterich

question What things are included in promotions? answer 1. Advertising 2. Public Relations (PR) 3. Personal Selling (sales force) 4. Sales Promotions (temporary reductions in price such as coupons and sales) 5. Direct / Digital Marketing question What are companies focusing less on and more on? answer – Companies are focusing less on advertising and […]

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Marketing PSM

question Teri purchased a new car and expects for the entertainment system to work smoothly. Which warranty is Teri expecting to be fulfilled? answer Implied question What is a purpose of warranties and guarantees? answer To protect the producer and the seller question Any business that transports goods across state lines must comply with standards […]

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Unit 4 – Marketing

question Distinguish between “market size by volume” and “market size by value” answer Market size by volume: the amount of goods sold by quantity (e.g litres of milk, packets of crisps) Market size by value: amount spent by consumers on the total volume of goods sold question Give two external factors which cause market growth […]

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Marketing Quizlet GG, marketing lecture 4 – 6

question marketing answer building profitable customer relationships question purpose of marketing answer to create value for customers and to capture VALUE in return question marketing answer the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods and services to create exchanges that satisfy the perceived needs, wants and objectives of […]

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ICORE Marketing

question Marketing answer Set of intructions and processes for creating communicating delivering and exchanging offerins that have value for customers question Marketing Myopia answer Not focusing on the benefits of the product question CRM answer Customer Relationship Management Overall process of building and maintaining profitable customer relatioships question Customer Managed Relationship answer company generated interaction […]

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