Test Answers on Marketing Flashcards

Marketing Exam 2 Practice

Brenda wants a new car that will be dependable transportation and look good. She wants to satisfy both functional and psychological needs. True or False True Maslow’s Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. True or False False Upscale men’s and women’s clothing stores primarily appeal […]

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Email Marketing Terms

Above the Fold Part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. If you have a “join our mailing list” form on your website, you should place “above the fold” making it easy for visitors to opt-in. Campaign An email marketing […]

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Promotional Process in Marketing

Promotion any communication method used by companies to inform, persuade or remind customers of their products Promotional mix combination of any one or more types of promotion including: sales promotion, public relations, advertising and personal selling Source message sender; person who encodes the message Receiver message destination; person who decodes the message Noise any type […]

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Digital Marketing Terminology

Sent The total number of contacts to whom the message was sent. Suppressed A message is suppressed if the contact specifically requests not to receive mail from anyone in the organization (including forwarded messages). Addresses in this database will not receive mailings. You can view these addresses in the suppression and blocking lists. Messages are […]

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HCM 212 Menu Marketing and Management Chapters 1-5

Explaining and showing how a business meets its customers’ needs. What is the primary function of marketing? Quality products at prices customers feel are fair. What marketing strategy would provide the most value to customers? Customers’ guest profiles. What would tell managers the most about their targeted customers? Allowing marketing messages to be highly targeted. […]

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Contemporary Marketing (2013 ed)

Positioning Placing a product at a certain point or location within a market in the minds of prospective buyers. Positioning Map Tool to help market geographically view perceptions of competing products within industry. Syndicated Service An organization that regularly provides a standardized set of data to all customers periodically. Full-service Research Supplier Marketing Research organization […]

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Lecture 1b – Marketing Environment

Define Marketing environment The marketing environment is a term refering to the FACTORS and FORCES (of the environment) that affect a FIRM´S ABILITY TO BUILD AND MAINTAIN successful CUSTOMER RELATIONSHIPS. The three levels of the environment are: 1.) Micro (internal) environment – small forces within the company and forces CLOSELY INFLUENCING the company and DIRECTLY […]

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MART326: Introduction and Rationale for international marketing

What shapes your perception of the world? – Family context (where you were born, how you were brought up) – Time spent overseas (acculturation) – Media (what we have access to) – Friends – Interests – Cosmopolitanism (being interested in other countries) NZ’s top trading partners 1. Australia 2. China (trade agreement in 2008) – […]

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Marketing Research, Paula Ryan

Computes the value without testing every individual element Conjoin analysis Nielson, Kantar, IMS Health INC, Gfk SE, and Ipsos SA are all examples of what? Marketing Research Companies Name the four stages in the research process Formulate problem. Determine design. Analyze and interpret data. Prepare research report. Elements of research design how are we selecting […]

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Global Marketing test 1- chapters 1-3

The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. TRUE Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of Market Penetration. TRUE The […]

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Chapter 1- The New World of Marketing Communication

Account Executive A person who acts as a liaison between the client and the agency Account Management People and processes at an ad agency that facilitate the relationship between the agency and the client Account Planning A process of using research to gain information about the brand in its marketplace, the consumer’s perspective, or both, […]

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BA 390- Marketing Midterm 1 OSU

How is marketing defined in this class? FACILITATING EXCHANGE between a business and its customers. What are the five core customer and marketplace concepts discussed in your textbook that marketers must understand? 1) production 2) product 3) selling 4) marketing 5) social marketing What are the differences between wants, needs, and demands? Needs: states of […]

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Sports Marketing 1.05 – Features & Benefits/Attendance Motivation

Feature describes an actual part of a product or service Benefit how a product or service will directly offer a user a solution or positive result Obvious Benefits easy to recognize benefits. Example: alloy rims vs factory grade implies status and luxery. Unique Benefits specific to the product or service. Example: hands free voice dialing […]

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Business-2-Business Marketing

First Step of B2B Buying Process Need Recognition Need Recognition Can be generated internally or externally Second Step of B2B Buying Process Product Specification Product Specificaiton -Suppliers use to develop proposals -Can be done collaboratively with suppliers Third Step of B2B Buying Process RFP Process RFP Process Request for Proposal Fourth Step of B2B Buying […]

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S&E Marketing Unit 1 Review

attracting tourist dollars Professional sports teams benefit their surrounding community by fiscal The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of increased job creation and […]

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Classes 23 &24 Marketing Concepts Cohen UNCC

Communication process of conveying a message to others Source company/person with information to convey Message information sent by a source Channel of communication who/what conveys the message, e.g. salesperson, advertising media, public relations tool Receiver = consumer who reads, sees, hears the message Encoding process of having the sender transform an idea into a set […]

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UNT Marketing 3650 Topic 10 Thompson

Utility The want satisfying ability of a Product Price A statement or measure of utility and the amount of money or other consideration given in exchange for the utility delivered by the product. Value Ratio of perceived utility to price & other costs. Other costs include Time, travel expenses, emotional costs. Value Ratio Value = […]

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Occupational Therapy Manager Chapter 8: Marketing Occupational Therapy

Which is NOT true about consumers today? More than 50% of adults go online for healthcare information Consumers still call their physician first when they have a health care concern Eight million people look up health care-related issues online daily Consumers expect value for their time and money Consumers still call their physician first when […]

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RIT – Internet Marketing Final (December 2016)

Search Engine Optimization (SEO) – the process of gaining rank in search results – marketing discipline focused on growing visibility in organic (non-paid) search engine results – integral part of getting a site to rank high in the various search engines in order to attract potential customers – GOALS: increase your online ranking, drive traffic […]

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Marketing Plan Slides

Market Analysis (slide 7) Let’s look at the competition. Most meat is purchased by consumers at local grocery retail outlets, and it may either be branded or unbranded. There is not a locally produced, branded pork product. MA (Market analysis continued- slide 7) Fareway Stores offers larger packages of meat – including a “half-hog bundle” […]

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MARKETING 431 SFSU questions WEEK 1

The rule of thumb for college level work is that to be successful, you should be putting in _________ hours outside of class for every hour in class? Select one: a. 3 to 5 b. 2 to 3 c. It depends on whether or not you have a job. d. 1or less e. At least […]

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