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Marketing Exam 2 Practice

Brenda wants a new car that will be dependable transportation and look good. She wants to satisfy both functional and psychological needs. True or False True Maslow’s Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. True or False False Upscale men’s and women’s clothing stores primarily appeal […]

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Email Marketing Terms

question Above the Fold answer Part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. If you have a “join our mailing list” form on your website, you should place “above the fold” making it easy for visitors to opt-in. question Campaign […]

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Promotional Process in Marketing

question Promotion answer any communication method used by companies to inform, persuade or remind customers of their products question Promotional mix answer combination of any one or more types of promotion including: sales promotion, public relations, advertising and personal selling question Source answer message sender; person who encodes the message question Receiver answer message destination; […]

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Digital Marketing Terminology

question Sent answer The total number of contacts to whom the message was sent. question Suppressed answer A message is suppressed if the contact specifically requests not to receive mail from anyone in the organization (including forwarded messages). Addresses in this database will not receive mailings. You can view these addresses in the suppression and […]

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HCM 212 Menu Marketing and Management Chapters 1-5

question Explaining and showing how a business meets its customers’ needs. answer What is the primary function of marketing? question Quality products at prices customers feel are fair. answer What marketing strategy would provide the most value to customers? question Customers’ guest profiles. answer What would tell managers the most about their targeted customers? question […]

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Contemporary Marketing (2013 ed)

question Positioning answer Placing a product at a certain point or location within a market in the minds of prospective buyers. question Positioning Map answer Tool to help market geographically view perceptions of competing products within industry. question Syndicated Service answer An organization that regularly provides a standardized set of data to all customers periodically. […]

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Lecture 1b – Marketing Environment

question Define Marketing environment answer The marketing environment is a term refering to the FACTORS and FORCES (of the environment) that affect a FIRM´S ABILITY TO BUILD AND MAINTAIN successful CUSTOMER RELATIONSHIPS. The three levels of the environment are: 1.) Micro (internal) environment – small forces within the company and forces CLOSELY INFLUENCING the company […]

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MART326: Introduction and Rationale for international marketing

question What shapes your perception of the world? answer – Family context (where you were born, how you were brought up) – Time spent overseas (acculturation) – Media (what we have access to) – Friends – Interests – Cosmopolitanism (being interested in other countries) question NZ’s top trading partners answer 1. Australia 2. China (trade […]

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Marketing Research, Paula Ryan

question Computes the value without testing every individual element answer Conjoin analysis question Nielson, Kantar, IMS Health INC, Gfk SE, and Ipsos SA are all examples of what? answer Marketing Research Companies question Name the four stages in the research process answer Formulate problem. Determine design. Analyze and interpret data. Prepare research report. question Elements […]

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Global Marketing test 1- chapters 1-3

question The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. answer TRUE question Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of Market […]

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Chapter 1- The New World of Marketing Communication

question Account Executive answer A person who acts as a liaison between the client and the agency question Account Management answer People and processes at an ad agency that facilitate the relationship between the agency and the client question Account Planning answer A process of using research to gain information about the brand in its […]

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BA 390- Marketing Midterm 1 OSU

question How is marketing defined in this class? answer FACILITATING EXCHANGE between a business and its customers. question What are the five core customer and marketplace concepts discussed in your textbook that marketers must understand? answer 1) production 2) product 3) selling 4) marketing 5) social marketing question What are the differences between wants, needs, […]

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Sports Marketing 1.05 – Features & Benefits/Attendance Motivation

question Feature answer describes an actual part of a product or service question Benefit answer how a product or service will directly offer a user a solution or positive result question Obvious Benefits answer easy to recognize benefits. Example: alloy rims vs factory grade implies status and luxery. question Unique Benefits answer specific to the […]

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Business-2-Business Marketing

question First Step of B2B Buying Process answer Need Recognition question Need Recognition answer Can be generated internally or externally question Second Step of B2B Buying Process answer Product Specification question Product Specificaiton answer -Suppliers use to develop proposals -Can be done collaboratively with suppliers question Third Step of B2B Buying Process answer RFP Process […]

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S&E Marketing Unit 1 Review

question attracting tourist dollars answer Professional sports teams benefit their surrounding community by question fiscal answer The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of […]

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Classes 23 &24 Marketing Concepts Cohen UNCC

question Communication answer process of conveying a message to others question Source answer company/person with information to convey question Message answer information sent by a source question Channel of communication answer who/what conveys the message, e.g. salesperson, advertising media, public relations tool Receiver = consumer who reads, sees, hears the message question Encoding answer process […]

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UNT Marketing 3650 Topic 10 Thompson

question Utility answer The want satisfying ability of a Product question Price answer A statement or measure of utility and the amount of money or other consideration given in exchange for the utility delivered by the product. question Value answer Ratio of perceived utility to price & other costs. question Other costs include answer Time, […]

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Occupational Therapy Manager Chapter 8: Marketing Occupational Therapy

question Which is NOT true about consumers today? More than 50% of adults go online for healthcare information Consumers still call their physician first when they have a health care concern Eight million people look up health care-related issues online daily Consumers expect value for their time and money answer Consumers still call their physician […]

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RIT – Internet Marketing Final (December 2016)

question Search Engine Optimization (SEO) answer – the process of gaining rank in search results – marketing discipline focused on growing visibility in organic (non-paid) search engine results – integral part of getting a site to rank high in the various search engines in order to attract potential customers – GOALS: increase your online ranking, […]

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Marketing Plan Slides

question Market Analysis (slide 7) answer Let’s look at the competition. Most meat is purchased by consumers at local grocery retail outlets, and it may either be branded or unbranded. There is not a locally produced, branded pork product. question MA (Market analysis continued- slide 7) answer Fareway Stores offers larger packages of meat – […]

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MARKETING 431 SFSU questions WEEK 1

question The rule of thumb for college level work is that to be successful, you should be putting in _________ hours outside of class for every hour in class? Select one: a. 3 to 5 b. 2 to 3 c. It depends on whether or not you have a job. d. 1or less e. At […]

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