Test Answers on Marketing Flashcards

Chapter 16: Social media

question start of social media answer synonymous with web 2.0 and user generated content. Web 2.0 started around 2000 to describe new web uses and increased interactivity. all content became seen as modifiable continuously by all not just up there. question blog answer web log. a web page that serves as a publicly accessible personal […]

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MKGT: CH. 15 – Marketing Communications

question The marketing manager determines the goals of the company’s promotional strategy in light of answer the firm’s overall goals for the marketing mix question The main function of a marketer’s promotional strategy is to… answer convince target customers that the goods and services offered provide a competitive advantage over the competition question Promotional strategy […]

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Ch.4: Ethical and Social Responsibility in Marketing

question Ethics answer – Moral principles and values that govern the actions and decisions of an individual or group question Laws answer – Society’s values and standards that are enforceable in the courts question Consumer Bill of Rights answer – Codified the ethics of exchange between buyers and sellers – These were the right to […]

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Social Media and Marketing Chapter 19 MKT220

question the listening system answer the first action a marketing team should take when initiating a social media campaign is simple: LISTEN question what are the social media objectives? answer listen and learn build relationships and awareness promote products and services manage your reputation improve customer service question What are the social media metrics? answer […]

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Chapter 7 Social Media

question Defining Social Media answer hard to define all definitions mention intersection of technology, social interaction, and information sharing. question Dialogic Communication answer *social media employ dialogic model- many-to-many form of communication *\”publish, then filter\” model question Participatory Production answer -collaborative aspect of social media threatens established media business models -open-source model question distributed computing […]

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MKTG 352 Ch. 4

question The objective of descriptive research is to: A. test cause-and-effect relationships between specifically defined marketing variables. B. explicitly define the research question and variables. C. collect information that provides answers to research questions. D. choose the type of individuals who will best represent the target population of interest. E. ascertain how much detail of […]

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marketing ch 14 and 16

question communication answer the process by which meanings are exchanged through a common set of symbols question Interpersonal communication answer face-to-face communication between 2 or more people question Mass communication answer communicating a message to large audiences question sender answer the originator of the message in commm process question encoding answer the conversion of senders […]

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Upp Int – Week 3 – FULL ESSAY STRUCTURE MATCH – Does social media have a positive influence on society?

question General statement answer Society has experienced a great deal of change in terms of the way in which we communicate on a daily basis. One of the most recent developments in communication is the rise of social media. Social media is a new form of communication that facilitates the transfer of text, photo, audio, […]

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Chapter 4 Demanding Ethical and Socially Responsible Behavior

question An employee was fired for not carrying out an unethical request by his manager. This is an example of answer a negative consequence of acting ethically question The _ is a systemic evaluation of an organization’s progress toward implementing socially responsible and responsive programs answer social audit question The statement by Patagonia that \”A […]

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A Streetcar Named Desire – Social class quotes

question ‘[Two women, one white and one coloured, are taking air on the steps of the building]’ answer Williams’ opening stage direction shows us an integration of races, perhaps showing an equality in social class in New Orleans. (Opposite to Streetcar) Alternatively, the need to point out race may be interpreted that this is less […]

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Chapter 8L Web 2.0, Social Media and Online Trends

question 1) Moving from a passive site that basically displays information to a site that permits interaction with visitors or users is commonly referred to as _____ web: a) Interactive b) Dynamic c) Static d) Generated e) Automatic answer A question 2) Blogs and conversation threads are commonly referred to as: a) User-generated content (UGC) […]

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MKT 6321 Final Exam Practice Questions

question In incentivized ad networks, _____________________. answer users that perform a certain task may get a reward such as \”virtual currency\” question All of the following are traits of a premium blind network except for which of the following? answer only available in Google Adsense question Which of the following is not a top 3 […]

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Social media exam 2

question Which of the following is not a characteristic of a vertical network? answer Focused on a wide range of topics. question Which of the following explains the rate at which people are likely to adopt new ways of doing things? answer Diffusion of Innovations Theory. question In a social network, people show their loyalty […]

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Unit 9 – Social Media Vocab.

question Application answer a program that is accessed via web browser over the internet. Many apps are available for purchase in mobile format for smart phones and devices. question Blog answer a web site, maintained by an individual or group, with commentary, and descriptions of events, or other media such as graphics or video. \”Blog\” […]

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women on social media – synonyms

question report answer study question surveyed answer questioned question rise answer increase question decline answer fall question attract answer woo question manage answer handle question deleted answer removed question regret answer feel sorry about question likely answer probable question data answer information

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Marketing Final: Chapter 18

question Social Commerce answer -combines social media with the basics of e-commerce -involves interaction and user contribution aspects of social media to assist online buying and selling of products and services (ex: Pinterest lets users collect ideas and products from all over the web and \”pin\” fav. items to individually selected pinboards. Other users browse […]

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MKTG 409 – Chapter 4: Social Responsibility and Ethics in Marketing

question Social Responisibility answer An organization’s obligation to maximize its positive impact and minimize its negative impact on society. Being a good corporate citizen can result in greater consumer trust and loyalty. Positive publicity Indirect long-term benefits question Mattel Recall answer After recalling unsafe products and losing millions in profits in 2007, Mattel rebounded. Improved […]

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Marketing Chapter 5 Definitions

question 1 Consumer Buyer Behavior- answer 1 The buying of final consumers-individuals and households that buy goods and services for personal consumption. question 2 Consumer Market answer 2 All the individuals and households who buy or acquire goods and services for personal consumption. question 3 Culture- answer 3 The set of basic values, perceptions, wants, […]

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Marketing class chapter 3 Social and Mobil Marketing

question Social Media answer Media content used for social interactions such as YouTube, Facebook, and Twitter. Ex: These media use various firms that offer services or tools to help consumers and firms build connections. Through these connections, marketers and customers share information of all forms, from their thoughts about products or images to uploaded pictures, […]

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Marketing final ch 18, 19, 20

question In class, we heard about ways in which a sales manager might plan to remove barriers to sales. Which of the following was NOT a way to remove barriers to sale? a. Increase the activity levels of the sales team by having them make more telephone calls per day. b. Increase the activity levels […]

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Mktg Chaper 16

question Web 2.0 answer (first appeared in 2004) to describe a new way to utilize the World Wide Web. Web 2.0 does not refer to any technical update of the World Wide Web, but refers to functionalities that make possible today’s high degree of interactivity among users. question *Blog* answer is a contraction of \”web […]

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