Test Answers on Marketing Flashcards

Chapter 16: Social media

start of social media synonymous with web 2.0 and user generated content. Web 2.0 started around 2000 to describe new web uses and increased interactivity. all content became seen as modifiable continuously by all not just up there. blog web log. a web page that serves as a publicly accessible personal journal and online forum […]

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MKGT: CH. 15 – Marketing Communications

The marketing manager determines the goals of the company’s promotional strategy in light of the firm’s overall goals for the marketing mix The main function of a marketer’s promotional strategy is to… convince target customers that the goods and services offered provide a competitive advantage over the competition Promotional strategy is closely related to the […]

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Ch.4: Ethical and Social Responsibility in Marketing

Ethics – Moral principles and values that govern the actions and decisions of an individual or group Laws – Society’s values and standards that are enforceable in the courts Consumer Bill of Rights – Codified the ethics of exchange between buyers and sellers – These were the right to 1) safety 2) be informed 3) […]

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Social Media and Marketing Chapter 19 MKT220

the listening system the first action a marketing team should take when initiating a social media campaign is simple: LISTEN what are the social media objectives? listen and learn build relationships and awareness promote products and services manage your reputation improve customer service What are the social media metrics? buzz, interest, participation, search engine, influence, […]

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Chapter 7 Social Media

Defining Social Media hard to define all definitions mention intersection of technology, social interaction, and information sharing. Dialogic Communication *social media employ dialogic model- many-to-many form of communication *\”publish, then filter\” model Participatory Production -collaborative aspect of social media threatens established media business models -open-source model distributed computing individual, autonomous computers that work together toward […]

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MKTG 352 Ch. 4

The objective of descriptive research is to: A. test cause-and-effect relationships between specifically defined marketing variables. B. explicitly define the research question and variables. C. collect information that provides answers to research questions. D. choose the type of individuals who will best represent the target population of interest. E. ascertain how much detail of the […]

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marketing ch 14 and 16

communication the process by which meanings are exchanged through a common set of symbols Interpersonal communication face-to-face communication between 2 or more people Mass communication communicating a message to large audiences sender the originator of the message in commm process encoding the conversion of senders ideas in to a message, usually in form of words […]

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Chapter 4 Demanding Ethical and Socially Responsible Behavior

An employee was fired for not carrying out an unethical request by his manager. This is an example of a negative consequence of acting ethically The _ is a systemic evaluation of an organization’s progress toward implementing socially responsible and responsive programs social audit The statement by Patagonia that \”A love of wild and beautiful […]

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Upp Int – Week 3 – FULL ESSAY STRUCTURE MATCH – Does social media have a positive influence on society?

General statement Society has experienced a great deal of change in terms of the way in which we communicate on a daily basis. One of the most recent developments in communication is the rise of social media. Social media is a new form of communication that facilitates the transfer of text, photo, audio, video and […]

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A Streetcar Named Desire – Social class quotes

‘[Two women, one white and one coloured, are taking air on the steps of the building]’ Williams’ opening stage direction shows us an integration of races, perhaps showing an equality in social class in New Orleans. (Opposite to Streetcar) Alternatively, the need to point out race may be interpreted that this is less common. (S1) […]

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Chapter 8L Web 2.0, Social Media and Online Trends

1) Moving from a passive site that basically displays information to a site that permits interaction with visitors or users is commonly referred to as _____ web: a) Interactive b) Dynamic c) Static d) Generated e) Automatic A 2) Blogs and conversation threads are commonly referred to as: a) User-generated content (UGC) b) Semantic Web […]

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MKT 6321 Final Exam Practice Questions

In incentivized ad networks, _____________________. users that perform a certain task may get a reward such as \”virtual currency\” All of the following are traits of a premium blind network except for which of the following? only available in Google Adsense Which of the following is not a top 3 item people use their mobile […]

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Social media exam 2

Which of the following is not a characteristic of a vertical network? Focused on a wide range of topics. Which of the following explains the rate at which people are likely to adopt new ways of doing things? Diffusion of Innovations Theory. In a social network, people show their loyalty through simple acts such as […]

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Unit 9 – Social Media Vocab.

Application a program that is accessed via web browser over the internet. Many apps are available for purchase in mobile format for smart phones and devices. Blog a web site, maintained by an individual or group, with commentary, and descriptions of events, or other media such as graphics or video. \”Blog\” can also be used […]

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women on social media – synonyms

report study surveyed questioned rise increase decline fall attract woo manage handle deleted removed regret feel sorry about likely probable data information

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Marketing Final: Chapter 18

Social Commerce -combines social media with the basics of e-commerce -involves interaction and user contribution aspects of social media to assist online buying and selling of products and services (ex: Pinterest lets users collect ideas and products from all over the web and \”pin\” fav. items to individually selected pinboards. Other users browse these pins, […]

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MKTG 409 – Chapter 4: Social Responsibility and Ethics in Marketing

Social Responisibility An organization’s obligation to maximize its positive impact and minimize its negative impact on society. Being a good corporate citizen can result in greater consumer trust and loyalty. Positive publicity Indirect long-term benefits Mattel Recall After recalling unsafe products and losing millions in profits in 2007, Mattel rebounded. Improved ethics and social responsibility […]

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Marketing Chapter 5 Definitions

1 Consumer Buyer Behavior- 1 The buying of final consumers-individuals and households that buy goods and services for personal consumption. 2 Consumer Market 2 All the individuals and households who buy or acquire goods and services for personal consumption. 3 Culture- 3 The set of basic values, perceptions, wants, and behaviors learned by a member […]

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Marketing final ch 18, 19, 20

In class, we heard about ways in which a sales manager might plan to remove barriers to sales. Which of the following was NOT a way to remove barriers to sale? a. Increase the activity levels of the sales team by having them make more telephone calls per day. b. Increase the activity levels of […]

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Mktg Chaper 16

Web 2.0 (first appeared in 2004) to describe a new way to utilize the World Wide Web. Web 2.0 does not refer to any technical update of the World Wide Web, but refers to functionalities that make possible today’s high degree of interactivity among users. *Blog* is a contraction of \”web log,\” is a web […]

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Marketing class chapter 3 Social and Mobil Marketing

Social Media Media content used for social interactions such as YouTube, Facebook, and Twitter. Ex: These media use various firms that offer services or tools to help consumers and firms build connections. Through these connections, marketers and customers share information of all forms, from their thoughts about products or images to uploaded pictures, music, and […]

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