Test Answers on market

CFA 52: Fixed-Income Markets: Issuance, Trading, and Funding

In most countries, the bond market sector with the smallest amount of bonds outstanding is most likely the: government sector. financial corporate sector. non-financial corporate sector. C is correct. In most countries, the largest issuers of bonds are the national and local governments as well as financial institutions. Thus, the bond market sector with the […]

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chapter 7 target market strategy

question The creation of many consumer groups due to the diversity of their needs and wants answer marget fragmentation question Dividing the total market into different segments based on customer characteristics, selecting one or more segments, and developing products to meet those segments’ needs answer Target marketing strategy question The process of dividing a larger […]

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Chapter- 5 Retail Market Strategy

question Retail Strategy answer Retail Strategy – is a statement indentifying 1. The retailer target market 2. The formate the retailer plans to use to satisfy the target markets needs 3. The bases on which the retailers plans to build a sustainable competitive advantage question Target Market answer Target Market- is the market segments towards […]

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Chapter 6 : Market Targeting and strategic positioning

question MARKET TARGETING DECISION answer identifies the people or organizations in a product-market toward which an organization direct its positioning strategy initiatives question Identifying and analyzing the segments in a product market, Deciding which segments to target, Designing and implementing a position strategy for each target answer TARGETING AND POSITIONING STRATEGY CONSIST OF question MICRO […]

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Essay Questions – Market Research

question Define marketing research answer – the function that links the consumer, the customer and the public to the marketer through information – used to identify and define market opportunities and problems – generate, refine and evaluate marketing performance and strategies – monitor marketing performance and make adjustments – improve understanding of marketing as a […]

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Market Promotion Exam 1

question promotion answer the communications process in marketing that is used to create a favorable predisposition toward a brand of product of service question Promotional mix answer a blend of communications told used by a firm to carry out the promotion process and communicate directly with audiences question advertising answer a paid mass mediated attempt […]

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Chapter 11 – Portfolio Analysis & Strategic Market Planning

question What are the 3 analysis steps in the strategic market planning process? answer 1. Business performance 2. Market attractiveness 3. Competitive advantage question Business performance answer Analysis includes… – Share position – Sales growth – Profit performance question Market attractiveness answer Analysis includes… – Market forces – Market access – Competitive intensity question Competitive […]

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Chapter 4: Marketers & Media

question ACV answer All Category Value. question Added value(s) answer intangible attributes of a brand beyond function. question ADI (Area of Dominant Influence) answer marketing territory determined by a combination of geography and media coverage. question Advertising answer paid communication in mass media by an identified sponsor, designed to inform and persuade question Agricultural marketing […]

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Chapter 9- Market Segmentation

question Market Segmentation answer – aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action – The search for relatively homogenous clusters in a heterogeneous market, tries to make sense out of vast sea of consumers – Try to figure out relative segments of a market and treat […]

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Basic Market Research Chpt 1-4

question Companies that follow a market orientation have 3 key characteristics: (1) Employees at all levels of the organization _____ market intelligence pertaining to customer needs; (2) They _____ that intelligence across all departments; (3) They develop _____ ______ based on this intelligence. answer generate, share, organizational strategy question All business and organizations share a […]

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4 Market Segmentation and Market Positioning

question Define segmentaion answer The process of subdividing general markets into distinct segment with different needs, and which respond differently to marketing efforts question What are 2 benefits to segmentation? answer 1. Increase customer satisfaction 2. Increase marketing effectiveness question Define targeting answer The selection of market segments to advertise to question What is important […]

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Market Research Ch 1-6

question Marketing Research answer the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. how to use the best resources available to accomplish objectives question Basic Marketing Research principals answer Marketing research is used to help design marketing strategy and planning Make sure your research is […]

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CH 3: Strategic Market Planning

question business planning answer an ongoing process of making decisions that guides the firm both in the short term and in the long term question business plan answer a plan that includes the decisions that guide the entire organization question marketing plan answer a document that describes the marketing environment, outlines the marketing objectives and […]

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PRICE-SEARCHER MARKETS WITH LOW ENTRY BARRIERS

question Competitive Price-Searcher Markets answer A market where the firms have a downward-sloping demand curve and entry into and exit from the market are relatively easy question Characteristics of Competitive Price-Searcher Markets answer -Differentiated products are ones distinguished from similar products by such characteristic as quality, design, location, and promotion. -A term often used by […]

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Chapter 3: Strategic Market Planning

question Business Planning answer An ongoing process of marketing decisions that guides the firm both in the short term and long term. Also helps identify and build firms strengths, improves managerial decision making, and develops objectives question Business Plan answer A plan that includes the decisions that guide the entire organization question Marketing Plan answer […]

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Chapter 9: Global Market Entry Strategies

question Global Market Entry Strategies answer Exporting Foreign Production Ownership Strategies Entry Analysis question Exporting answer allows a company to manufacture its products for several markets centrally and thus achieve economies of scale. Many companies use exporting to grow their business while limiting risk and avoiding large investments question Indirect exporting answer exporting through an […]

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chapter 2 strategic market planning

question Business Planning answer An ongoing process of making decisions that guides the firm both in the short term and for the long term. question business plan answer A plan that includes the decisions that guide the entire organization question marketing plan answer A document that describes the marketing environment, outlines the marketing objectives and […]

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Market Research Test 1

question Marketing answer Communication with the consumer. Organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. question Marketing Concept answer The key to achieving organizational goals consists of the company’s being more effective than competitors […]

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Ch 8: Segmenting and Targeting Markets

question Fisher-Price developed a line of toys for infants in China. Babies make up the market for these products. answer false question Fisher-Price is identifying Asian markets that are interested in their line of talking toys. Fisher-Price is engaged in the process of market segmentation. answer true question Until the 1990s, few firms practiced market […]

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Chapter 4 – Market Research

question market research ethics answer taking an ethical and aboveboard approach to conducting market research that does no harm to the participant in the process of conducting the research question database answer an organized collection of data that can be searched and queried to provide information about contacts, products, customers, inventory, and more question marketing […]

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Financial Intermediaries and Markets

question Types of financial markets answer Bond, Stock, Foreign Exchange question Purpose of Financial Markets answer To channel funds from net savers to net demanders question Security answer financial instrument that represents a claim on an issuers future income or assets question Bond answer A security that promises to make payments of interest and principal […]

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