Test Answers on consumer behavior

Chapter 7 – Consumer Buying Behavior

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior? a) customer’s reactions to marketing strategy can impact the firm’s success b) all customers are the same when it comes to buying behavior c) a firm […]

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Consumer Behavior Final Exam Ithaca College

What are the Four types of shopping? 1. Acquisitional- Activities oriented toward a specific, intended purchase or purchases 2. Epistemic- Activities oriented toward acquiring knowledge about products 3. Experiential- Recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling 4. Impulsive- Spontaneous activities characterized by a diminished regard […]

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Consumer Behavior Chapter 12 (Social Class & Lifestyles)

question Discretionary Income answer Money available to a household over and above what it requires to have a comfortable standard of living question Tightwads answer Experience emotional pain handing over their cash question spendthrifts answer enjoy buying everything in sight, enjoy nothing more than spending. question Behavioral Econimics answer Studies the “human” side of economic […]

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Consumer Behavior 11e Chapters 5-9

question Subculture answer a segment of a larger culture whose members share distinguishing values and patterns of behavior. question Ethnic subcultures answer those whose members’ unique shared behaviors are based on a common racial, language, or national background. question Hispanic answer a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish […]

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Consumer Behavior Chapter 5 (The Self

question self-concept answer beliefs a person holds about his own attributes and how he evaluates the self on these qualities question self-esteem answer positivity of a person’s self-concept question social comparison answer when person tries to evaluate their appearance by comparing it to the people depicted in these artificial images question badges answer Graphics awarded […]

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Consumer Behavior Chapter 15 Information Search

question awareness set answer Alternative brands the consumer is aware of. question behavioral targeting answer involves tracking consumer click patterns on a website and using that information to decide on banner ad placement question consideration set answer evoked set question evoked set answer Alternatives given consideration. question inept set answer Avoided alternatives. Not worth evaluating. […]

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Consumer Behavior Chapter 14: Consumer Decision Process and Problem Recognition

question consumer decision answer produces an image of an individual carefully evaluating the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost question purchase involvement answer the level of concern for, or interest in, the purchase process triggered by the […]

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Consumer Behavior Chapter 1

question What is Consumer Behaviour? answer The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs and desires question What is consumer behaviour classified as? answer Process question What is classified as an exchange? answer When two or more organizations or […]

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Consumer Behavior Chapter 2

question Rules of conduct that guide actions in the marketplace are called ________. answer business ethics question The importance people attach to worldly possessions is called ________. answer materialism question Which of the following values is most associated with materialists? answer status question When consumers are unhappy with a product, they boycott the product and/or […]

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Clemson Consumer Behavior Quiz 1

question Data generated from quantitative research are considered “researcher-dependent.” answer False question A researcher measuring consumers’ attitudes toward different brands on a scale of 1 to 10 is using qualitative research answer False question A market- oriented firm stresses the importance of creating value for customers among all employees answer True question Learning, perception, memory, […]

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Consumer Behavior Exam 1

question Demographics answer A marketer who segments a population by age and gender is using ___ to categorize consumers. question Psychographics answer A consumer researcher who examines consumers lifestyles and personalities is studying____. question The growth of the web answer the growth of consumption communities has been most affected by what? question market segmentation strategies […]

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MKT 351 Consumer Behavior

question consumer behavior answer the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. question Marketing Strategy, Regulatory Policy, Social Marketing, Informed Individuals answer The Four […]

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Consumer Behavior Chapter 16-20

question The fact that consumers have limited capacity for processing information is referred to as answer Bounded Rationality question _____ requires knowledge of specific attributes and involves attribute-by-attribute comparisons across brands. answer Attribute-Based Choice question A choice based on the “how do I feel about it” heuristic is referred to as answer Affective Choice question […]

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Consumer behavior chp 15(exam 2)

question How has the Internet changed consumers’ ability to search for information? answer all of the above question Which of the following statements is FALSE regarding information search? answer Searching for information is free. question Once a problem is recognized, relevant information from long-term memory is used to determine if a satisfactory solution is known, […]

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Consumer Behavior Chp 18 (Exam 2)

question The NFL is able to customize their newsletter by _____. answer all of the above question Which of the following is NOT a possible outcome once a consumer is satisfied? answer all of the above are possible outcomes question Doubt or anxiety regarding a purchase a consumer has made is known as _____. answer […]

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consumer behavior ch. 11

question All of the following phenomena occur after a purchase is made except a. expectation formation. b. dissatisfaction. c. customer satisfaction. d. product performance. e. learning about products by direct experience. answer a. expectation formation question Consumers are ___________ their acquisition, consumption, or disposition decisions. a. rarely able to process information about b. may express […]

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Consumer Behavior – Park University

question One primary function of Harriet’s job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company’s products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of ___ answer consumer […]

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Chapter 2 Consumer Behavior

question What was the challenge facing FedEx in the Chapter 2 opener? A) to influence Asian governments to allow FedEx to operate in their countries B) to increase awareness in Africa of the benefits of FedEx C) to increase awareness in Eastern Europe with a commercial that would work across this region with its differing […]

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Chapter 11 Social Influences of Consumer Behavior

question social influence answer information by and implicit or explicit pressures from individuals, groups, and the mass media that affects how a person behaves question marketing source answer influence delivered from a market agent, for example, advertising, personal selling question non-marketing source answer influence delivered from an entity outside a marketing organization for example, friends, […]

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Mid term: Consumer Behavior: Buying, Having and Being 9th edition

question Basic Research answer to study and research that is meant to increase our scientific knowledge base. It is executed without thought of a practical end goal, without specific applications or products in mind. question Primary Data answer Data observed or collected directly from first-hand experience question Secondary Data answer refers to data that were […]

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MKT 3352 Consumer Behavior TTU: Exam 1

question Consumer behavior answer The study of processes involved when individuals or groups select products or services to satisfy needs. question Pre-purchase issues answer Consumer inferences on or attitudes toward a product and deciding whether they need it. question Purchase issues answer Consumer experience while purchasing product regarding situational factors. question Post-purchase issues answer Will […]

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