Test Answers on Business Flashcards

Chapter 15 and 16 economics test

What would be an example of a contractionary fiscal policy ? Increasing taxes and decreased government spending Which parts of the federal government put together the federal budget ? Congress and the White House What would be an example of an expansionary fiscal policy ? Tax cuts and increased government spending What term describes a […]

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final economics

The fundamental problem of economics is: The scarcity of resources relative to human wants A consequence of the economic problem of scarcity is that: Choices have to be made about how resources are used. Opportunity cost may be defined as the: Goods or services that are forgone in order to obtain something else. At which […]

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Marketing 200 Chapter 7 Quiz

_____ reflects the link between consumers’ demand for a company’s product and the company’s purchase of necessary inputs to manufacture or assemble that particular product. A) Institutional purchasing demand B) Distribution C) Derived demand D) Wholesaling E) Reselling demand C) Derived Demand In B2B markets, _____ are firms that buy and reprocess products (a product […]

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economics 11-1, 11-3, 15-1

central bank bank that can lend to other banks in time of need federal reserve notes paper currency issued by the fed that eventually replaced all other types of federal currency run on the bank rush by depositors to withdraw funds from a bank before it failed bank holiday brief period during which every bank […]

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Economics – Unit 2: Economic Roles

A market _____. exists whenever buyers and sellers exchange goods and services Select the items that describe voluntary exchanges. trading money for a car Ben wants to sell his used couch to Pam. Ben and Pam will trade the couch for money, if both individuals expect to _____. gain The interaction between buyers and sellers […]

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Economics – Ch15 and Ch16

fiscal year 12-month period that can begin on any date fiscal policy the use of gov’t spending and revenue to influence the economy federal budget a plan for the federal gov’t’s revenues for the coming year Office of Management and Budget (OMB) gov’t office that manages the federal budget appropriations bill a bill that sets […]

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Marketing Exam 2 Practice

Brenda wants a new car that will be dependable transportation and look good. She wants to satisfy both functional and psychological needs. True or False True Maslow’s Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. True or False False Upscale men’s and women’s clothing stores primarily appeal […]

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economics test study guide part 3

the law of supply states that as the price of a goods declines, the quantity supplied of that good ♥decreases according to the law of demand as price increases demand ♥decreases an effective claim in an argumentative essay essay a writer should ♥establish a focus for the reader to create the proper style for an […]

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Email Marketing Terms

Above the Fold Part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. If you have a “join our mailing list” form on your website, you should place “above the fold” making it easy for visitors to opt-in. Campaign An email marketing […]

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Promotional Process in Marketing

Promotion any communication method used by companies to inform, persuade or remind customers of their products Promotional mix combination of any one or more types of promotion including: sales promotion, public relations, advertising and personal selling Source message sender; person who encodes the message Receiver message destination; person who decodes the message Noise any type […]

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Digital Marketing Terminology

Sent The total number of contacts to whom the message was sent. Suppressed A message is suppressed if the contact specifically requests not to receive mail from anyone in the organization (including forwarded messages). Addresses in this database will not receive mailings. You can view these addresses in the suppression and blocking lists. Messages are […]

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HCM 212 Menu Marketing and Management Chapters 1-5

Explaining and showing how a business meets its customers’ needs. What is the primary function of marketing? Quality products at prices customers feel are fair. What marketing strategy would provide the most value to customers? Customers’ guest profiles. What would tell managers the most about their targeted customers? Allowing marketing messages to be highly targeted. […]

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Contemporary Marketing (2013 ed)

Positioning Placing a product at a certain point or location within a market in the minds of prospective buyers. Positioning Map Tool to help market geographically view perceptions of competing products within industry. Syndicated Service An organization that regularly provides a standardized set of data to all customers periodically. Full-service Research Supplier Marketing Research organization […]

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Lecture 1b – Marketing Environment

Define Marketing environment The marketing environment is a term refering to the FACTORS and FORCES (of the environment) that affect a FIRM´S ABILITY TO BUILD AND MAINTAIN successful CUSTOMER RELATIONSHIPS. The three levels of the environment are: 1.) Micro (internal) environment – small forces within the company and forces CLOSELY INFLUENCING the company and DIRECTLY […]

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MART326: Introduction and Rationale for international marketing

What shapes your perception of the world? – Family context (where you were born, how you were brought up) – Time spent overseas (acculturation) – Media (what we have access to) – Friends – Interests – Cosmopolitanism (being interested in other countries) NZ’s top trading partners 1. Australia 2. China (trade agreement in 2008) – […]

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Marketing Research, Paula Ryan

Computes the value without testing every individual element Conjoin analysis Nielson, Kantar, IMS Health INC, Gfk SE, and Ipsos SA are all examples of what? Marketing Research Companies Name the four stages in the research process Formulate problem. Determine design. Analyze and interpret data. Prepare research report. Elements of research design how are we selecting […]

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Global Marketing test 1- chapters 1-3

The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. TRUE Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of Market Penetration. TRUE The […]

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Chapter 1- The New World of Marketing Communication

Account Executive A person who acts as a liaison between the client and the agency Account Management People and processes at an ad agency that facilitate the relationship between the agency and the client Account Planning A process of using research to gain information about the brand in its marketplace, the consumer’s perspective, or both, […]

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BA 390- Marketing Midterm 1 OSU

How is marketing defined in this class? FACILITATING EXCHANGE between a business and its customers. What are the five core customer and marketplace concepts discussed in your textbook that marketers must understand? 1) production 2) product 3) selling 4) marketing 5) social marketing What are the differences between wants, needs, and demands? Needs: states of […]

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Sports Marketing 1.05 – Features & Benefits/Attendance Motivation

Feature describes an actual part of a product or service Benefit how a product or service will directly offer a user a solution or positive result Obvious Benefits easy to recognize benefits. Example: alloy rims vs factory grade implies status and luxery. Unique Benefits specific to the product or service. Example: hands free voice dialing […]

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Business-2-Business Marketing

First Step of B2B Buying Process Need Recognition Need Recognition Can be generated internally or externally Second Step of B2B Buying Process Product Specification Product Specificaiton -Suppliers use to develop proposals -Can be done collaboratively with suppliers Third Step of B2B Buying Process RFP Process RFP Process Request for Proposal Fourth Step of B2B Buying […]

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