Essay on Ray kroc

Burger Wars Case Highlights

McDonald’s is a well-known fast-food chain restaurant found around the world. They had consistent growth for decades until recently during the 90’s and early 20’s. Although not their official founder, Ray Kroc developed and exploded this fast-food restaurant into what it is today. He insisted on clean restaurants that were family friendly and fast food […]

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Introduction to McDonald’s Malaysia

Giving back has always been fundamental to our business since Ray Kroc founded McDonald’s more than 50 years ago. Our communities give us so much in return not just by supporting our business but also by increasing our brand visibility and strengthening our relationships with our stakeholders. McDonald’s uses three key strengths – our scope, […]

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