Essay on Endorsement

Siyaram – College

Why do you think Siyaram did not opt for the celebrity endorsement route for its September 2001 J. Hampstead campaign? “The roles of celebrities play in people’s lives goes beyond a voyeuristic form of entertainment, but actually fulfil an extremely important research and development function for them as individuals and for society at large”. Siyaram […]

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Celebrity endorsement of brands is an effective method of enhancing a brand’s image and identity

According to Friedman & Friedman (1979 p.63) “a celebrity endorser is an individual who is known by the public for his/her achievement in areas other than that of the product class endorsed.” This investigation examines the use of celebrity endorsement as a method of enhancing a brands image & identity. The subject at hand will […]

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Celebrity Endorsement Narrative

SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ‘face’ is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever. Choice of […]

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Celebrity Endorsement Argumentative

When you go for shopping in a supermarket and you come across many brands of various products. When you see a brand, it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance, Lux may remind you of Shahrukh Khan, Ashwariya Rai or even Katrina Kaif. The image of the […]

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Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers

CELEBRITY ENDORSEMENT: CREATING COGNITIVE DISSONANCE AMONG CONSUMERS ABSTRACT This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100, top of mind awareness of various brand endorsed by a celebrity was explored. It also analyses cognitive dissonance among consumers, various factors which influence […]

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