Essay on Endorsement

Celebrity Endorsement Argumentative

When you go for shopping in a supermarket and you come across many brands of various products. When you see a brand, it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance, Lux may remind you of Shahrukh Khan, Ashwariya Rai or even Katrina Kaif. The image of the […]

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Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers

This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100, top of mind awareness of various brands endorsed by a celebrity was explored. It also analyses cognitive dissonance among consumers, various factors which influence consumer buying behavior, and whether any downfall in […]

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