Essay on Corporate communication

Effective Corporate Communications

Effective Corporate Communications Effective corporate communications can play a significant role in the successfulness of any corporation or firm. The obvious reason is because the majority of people love to communicate with people and not computer voice recorded response systems. Just think how frustrating it is when you are trying to get a direct answer […]

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Organic Clothing

Organic is great, but it’s not the end-all-, be-all, according to Stefanie Brychcy, head of corporate communications for the organic baby apparel startup. Price and ease-of-use are just as important, shesays. Although the “organic message” is growing, Director of Operations Sitwat Shah said people still ask, “What is organic and why should I buy it? […]

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The Aggressive Ad Agency

Our cause study deals with Rob Lebow, who was a director of corporate communications for Microsoft Corporation, which is located in Redmond, Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma. In his […]

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Corporate communication strategy of an organisation

The purpose of this report is to evaluate the corporate strategy of a corporation using the expanded corporate communication strategy framework to analyse their corporate communications strategy bringing into light how it connects with their global corporate business strategy. The effectiveness of corporate strategy performance will be examined in relation to Dangote group of companies. […]

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