Essay on Competitor Analysis

Coles and Woolworths Case Study

1. The key to Woolworths’ faster growth than Coles Myers may be attributed to several reasons, one of them being its emphasis on diversification which saw it enter markets such as petrol. Woolworths offered everyday low price (EDLP) on established brands, a strategy akin to Wal-Mart in the United States which presents a competitive advantage […]

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Vizag Case Solution

Ariel detergent powder launch by P&G in the test market of Vizag triggered intense marketing war in detergent market of India. At this point of time, major players in detergent market Hindustan Lever (HLL) and Nirma had market share of 40% and 30% respectively, with a market size well over us $ 1,000,000,000. In response […]

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Competitors’s Derm Care

1. 3 Competitor Analysis Derm Care Clinic’s competitors are separated into 2 groups that are 1. ) Direct Competitors – products or services which perform the same function compete against each other. For Derm Care Clinic, there are so many direct competitors compete with them such as Wuttisak Clinic, Nitipon Clinic, Pornkasem Clinic, Pan Clinic, […]

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Steinway Case

1. What accounts for Steinway’s reputation as a manufacturer of high-quality pianos? What tactical differences do you see between Steinway and Yamaha in their pursuit of high quality? Evaluate each Steinway reputation was a result of the uniqueness and the differentiation in their products. Their long-standing history of perfection in making custom and hand made […]

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