Essay on Chrysler

Lee Iacocca

Lido Anthony ( Lee ) Iacocca has become a concern icon as an illustration of success as a director and leader in the dramatic growing and turnaround of ailing concern houses. He changed his name to Lee when he started developing at Ford because this was easier to retrieve by his co-workers to set up […]

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Daimler Chrysler Case

Do you think the culture problems could have been largely avoided in this merger? How? As in any merger, integration is the most difficult to implement and in this case culture problems were inevitable. You have two large corporations in two different countries working in different management system, environment, believe, and culture. In order for […]

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