Essay on Advertising campaign

Marketing Reflection Paper

To influence our potential customers we used advertisement ads highlighting their preferences and most have list. This strategy was possible with database provided in the simulation giving us the opportunity to create customized communication strategies through our newspaper in order to promote our new products and services. Opening to other diversities and cultures in terms […]

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Marketing and Advertising- the dairy industry

Women appreciated James and Tom. In Dalton, The Padded Party campaign was held In Queensland and It used the same appeal In repositioning drinking milk. Repositioning was enhanced using Integrated communication marketing campaign using television advertising and backed with sales promotions, point of purchase displays and pack labeling from which consumer can win a brand […]

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Media Brief

For my practical production I intend to produce four media prints relevant to the “horror film” genre. I will create a film poster, a DVD cover, billboard and a home page of a website for an advertising campaign promoting a new film being released called when darkness falls. During the planning stages I will collect […]

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An Evaluation of the Effects of a Global Advertising Campaign

An evaluation of the effects of a global advertising campaign Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass […]

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Rhetorical Analysis of an Advertisement

Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a […]

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Why Was the 1984 To 1990 Levi Strauss Advertising Campaign So Successful

In the early 1980’s sales of Levi 501 jeans had slumped in the U.K so the management took action with a series of adverts aimed at the younger generation. As a result sales increased by 20 times in the U.K.The adverts worked on levis reputation of being the classic blue jean and used American values […]

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Asia Airlines: Advertising Campaign

ADVERTISING CAMPAIGN CLIENT: ASIA AIRLINES BSBADV510A – CREATE MASS ELETRONIC MEDIA ADVERTISING Marcio Della Serra Gallo COMPANY BACKGROUND AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, […]

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MasterCard – Case Study

In May 1998, Meltem Tekeli, MasterCard’s Vice President for Global Promotions and Sponsorships, had already begun discussions with senior MasterCard staff on the renewal of MasterCard’s 1999-2002 World Cup and World Championship Soccer (WCS) sponsorship. When the results of the 1995-1998 WCS Sponsorship came in, it was clear that they had far exceeded those achieved […]

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Advertising Campaign for an Upmarket Perfume

The paper consists of an advertising campaign for an upcoming high-end perfume which will be presented to the management of the perfume company. The special features of the perfume, campaign’s key message, the unique selling proposition, the target audience, the selection of media and special promotions at the start of the campaign.

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