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Spider and robots are
computer programs sent out by search engines (such as Google) to track and record information found on websites.
Which of the following can help increase traffic to your website?
Making sure that your Web pages include words a prospective reader would type into a search engine if looking for particular information
Linking to other sites and linking between your own pages.
Write headlines that are simple, clear and direct.

(All of the above)

According to the Pew Research Center, which of the following is among the top 10 things that Internet users do in a day?
Get news
What has made Google the dominant search engine of the past decade?
The algorithms it uses to establish relevance.
News sites receive as much as _____________ of their internet traffic from search engines.
one third
The “Virality” measure in Facebook analytics basically looks at:
How much your posts were shared and discussed and engaged with, as well as what posts are most likely and/or are being shared more than other posts.
Conversion is defined in this webinar as: The resulting benefits and impact of social media referrals on an organization.
True
The Webinar speaker recommends monitoring “Conversion” as result of social media referrals. Which of the following are examples of conversion?
an RSS subscriber
an email subscriber
an IPhone app download

(all of the above)

When it comes to measuring social media’s impact on an organization, most of the organizations involved in this webinar said they use which of the following?
A combination of the above, as well as direct sales.
Which third party analytics tool lets you see at what time of day your Twitter followers are most likely to be active on Twitter.
Tweriod
HTML is very helpful to use when creating interactive content on a website.
False
The following HTML tags are required to publish a web page on the Web: , , and ___________.</div> <div class="study-flex-item"><body></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Which of the following is a reason to learn HTML?</div> <div class="study-flex-item">-customize a Facebook page<br /> -customize a website by expanding on the capabilities of a WYSIWYG editor<br /> -can teach others how to improve web pages</p> <p> (All of the above)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">In order to view the HTML code “behind” a page, you should click:</div> <div class="study-flex-item">Command plus U or Control plus U</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">An image tag can add which of the following attributes to an image on a website?</div> <div class="study-flex-item">height<br /> alignment<br /> a border</p> <p> (all of the above)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">You open a new blank document in Flash and click on your Text tool. You choose Arial font and type the number 1 on the stage.</p> <p>Now you right-click on Frame 24 and choose Insert Keyframe. A new keyframe is inserted, with the information from frame 1 copied into it.<br /> Next, you use your Text tool to change the 1 into a lowercase letter a.<br /> Then, you grab your arrow from the Toolbox and select your a.<br /> You go to the Modify menu and choose Break Apart, once and then do it again. </p> <p>You then Click over to Frame 1 and do the same for the number 1. Again, Modify, Break Apart and then Modify Break Apart so you have a starting and ending state for your Shape Tween, so all that’s left is to actually apply the Shape Tween.<br /> Right-click anywhere in your Timeline and choose Create Shape Tween.<br /> Scrub your playhead or test your movie and check out the results.<br /> What happens?</p></div> <div class="study-flex-item">The number 1 morphs into the letter a (although the tween may look kind of jumbled)</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">The purpose of Nesting Timelines is to include additional animation that can play at the same time as your main animation but independently of that main animation.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">It is NOT possible to shorten a tween that is too long.</div> <div class="study-flex-item">False</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">The demonstration showed how to make the sun shrink and grow back to its original size using:</div> <div class="study-flex-item">a shape tween</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Tell Flash where you want an object to start. Then apply the motion tween. Then tell Flash where we want the object to end. These are the very basic instructions for:</div> <div class="study-flex-item">Answers 1 and 2 but not 3.</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">The things to remember about 3-d is:</div> <div class="study-flex-item">It can be applied to movie clips and tlf text.<br /> It won’t work on regular shapes and button symbols.<br /> It won’t work on graphic symbols.</p> <p> (All of the above.)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Why are movie clips useful?</div> <div class="study-flex-item">A movie clip has its own timeline.<br /> A movie clip can be animated.<br /> Action script can communicate with a movie clip via an instance name.</p> <p>(All of the above)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">In Flash, Symbols are defined as:</div> <div class="study-flex-item">Both A & B</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">To determine file size of the Flash movie you’re creating, you would go to the:</div> <div class="study-flex-item">Property Inspector</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">The Instance Name is important when naming movie clips on the stage because the Instance Name allows Flash to determine which movie clip on the stage to connect with Action Script.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Flash works on the Web when Flasher player is available, and on Android phones, but Flash content doesn’t play through a web browser on iPhone.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">In order to get a Flash file (such as the moving cars example) onto a Web page, you need to embed the SWF file into your HTML of the Web page.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">In which of the following scenarios would you need to use action script with Flash?</div> <div class="study-flex-item">Opening a new window, such as when you click on a “Shop Now” button.</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">A name from the early history of the Flash program is:</div> <div class="study-flex-item">Shockwave</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Flash — the authoring tool — is software you install on your computer. Flash — the SWF (pronounced SWIFF) file — is what you deploy onto the web so that someone can view it on the web using FlashPlayer.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Some places to go for questions when working with WordPress are:</div> <div class="study-flex-item">WordPress.org<br /> Lynda.com additional training<br /> Morten on Twitter @mor10</p> <p>(All of the above)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">You can tell that you need to update your WordPress theme or plugin in which of the following ways:</div> <div class="study-flex-item">Both A and B but not C</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Although you can expert only posts or only content from a certain data range to save as a backup from your site, the best practice is to save all of your site’s content when exporting a backup file.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Most crashes of WordPress sites are caused by:</div> <div class="study-flex-item">Either a broken or improperly coded plug-in, a broken or improperly coded theme, or a broken upgrade to WordPress.</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Which of the following plugins can help you protect your site from hackers and spammers?</div> <div class="study-flex-item">All of the Above</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">A URL is a permalink you see in your address bar. You can change the Permalink structure to many different options including, which of the following</div> <div class="study-flex-item">All of the above</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">If you switch themes, your image sizes in your original theme may not fit with the new theme you’re using. In that case, you’ll need to install a plug in called:</div> <div class="study-flex-item">Regenerate Thumbnails</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Essentially WordPress is a tool that helps you access a database, and when people visit the site, they’re pulling content off that database and displaying it in their browser.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">You can get to the Comments that are awaiting moderation (meaning any comments that people have posted to your site) by:</div> <div class="study-flex-item">All of the above</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">You may get a comment or comments that seem extremely vague and say something like, “I found this article on the web, and I thought the topic was interesting. Great work.” These types of comments usually mean:</div> <div class="study-flex-item">This is a phishing scam that’s trying to get you to approve it so that they can start spamming your blog, and anytime you see an extremely vague comment, make sure to not approve it because otherwise your blog will get attacked with lots of sp</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Gravatar allows you to create one avatar online that you associate with your email address, and then any time you make a comment or do something else with a site that has Gravatar activated, that profile photo will appear next to your name.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">There are plugins that let you:</div> <div class="study-flex-item">turn your site into a fully functional e-commerce site.<br /> turn your site into a social network.<br /> provide contact forms on your site.</p> <p>(All of the above)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">While plugins are cool, a problem with installing too many (10 or more plugins on your site is):</div> <div class="study-flex-item">You may end up installing multiple plugins that do roughly the same thing.<br /> Each plugin you add will slow down the performance of your site.<br /> You might install a plugin that is out of date and doesn’t work well with your website.</p> <p>(All of the above are problems associated with installing too many plugins on your site.)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">In most cases, when working with the User Profile you’ll want to disable to the Visual Editor so that you will only see the HTML code instead of your images and other content when you are working.</div> <div class="study-flex-item">False</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Under General Settings, site administrators in WordPress can do which of the following?</div> <div class="study-flex-item">Set the syndication feed for RSS subscribers.<br /> Set which day of the week you want your calendar to start.<br /> Set whether you want your website content to be added to Google searches.<br /> Set what kind of music you want to have playing in the background when people come to your site.</p> <p>(A, B and C, but not D)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">To create a clear and simple page design, you should ask yourself which of the following questions when considering inserting a new page element?</div> <div class="study-flex-item">Does the design really need this?<br /> What does this element do and how does it help the user?<br /> If I remove this element all of a sudden, will most people want it back?<br /> How does this element tie into the goal, message, and purpose of the site?</p> <p>(All of the above questions are important to ask.)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Which of the following is NOT a guidelines for effective use of web graphics?</div> <div class="study-flex-item">Post images that are very large in file size so that they are clear–the larger the better.</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">You can significantly cut down web page response times and improve page performance by doing the following with images included on those pages:</div> <div class="study-flex-item">Limiting the number of images you use<br /> Reducing file sizes of images<br /> Using tools, such as smush.it! to optimize your images.<!-- begin banner --> <div class="banner banner_lg"> <div class="banner__content"> <div class="banner__text"> <div class="banner__top">Let us write you a custom essay sample on</div> <div class="banner__title">Web Design Final</div> <div class="banner__price">For Only $13.90/page</div> </div> <a onclick="ga('send', 'event', 'CTA', 'click', 'custom topic');" href="https://essays.studyhippo.com/?login-first=1&utm_source=studyhippo.com&utm_campaign=sample_page&utm_medium=ch_z&utm_term=order_now_before_the_last_paragraph&utm_content=login-first" rel="nofollow" class="banner__link">ORDER NOW</a> </div> </div> <!-- end banner --></p> <p>(All of the above.)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Dark blue text on a pink background is readable but pink text on blue background is uncomfortable on the eyes.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Deeply-focused landing pages mean:</div> <div class="study-flex-item">that many applications have their own companion website.<br /> that software developers often purchase a domain name and launch a website as a marketing tool.<br /> that there has been an expansion to encapsulate mobile games, open source scripts, smartphone apps, and more to encourage prospective customers.</p> <p>(All of the above.)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">A good navigation is detectable as soon as the web page loads without having to scroll down the web page.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Images that have solid colors are best saved as PNGs and GIFs, while images with continuous colors (such as photographs) are best saved as JPGs.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">True or false? In any era before it has literally never been as easy to download free web interfaces, layouts, logos, banner and other types of PSD/AI files. Please note that this question’s answer isn’t on your reading assignments, but that it is TRUE and important to know.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Which of the following is NOT one of the ”<br /> 20 Hottest Web Design Trends To Watch Out For In 2014″?</div> <div class="study-flex-item">Grid-style layouts<br /> Flat Design Elements<br /> Deeply-focused landing pages </p> <p> All of the above are on the list</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">@font face declaration means you can import font files hosted locally or externally on another server and that you can write them into font properties to style your webpage text.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">The “house” button in the toolbar at the top of the screen lets you go to:</div> <div class="study-flex-item">the front end of your site</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">WordPress has two types of content: posts and pages. While ________ tend to be static/standing items such as “About Us’ information, ____________ are frequently updated information with the newest items placed one on top of the other.</div> <div class="study-flex-item">pages, post</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">The Dashboard in WordPress lets you:</div> <div class="study-flex-item">Customize your site and find new themes<br /> Write blog posts<br /> Add an About page</p> <p>(All of the above)</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">WordPress powers 18% of Websites online today.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">A good practice is to use a “more tag” with long posts so that readers don’t have to do a lot of scrolling.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">FTP:(THE CORRECT ANSWER TO THIS QUESTION IS ALL OF THE ABOVE!)</div> <div class="study-flex-item">stands for File Transfer Protocol<br /> Lets you transfer files from your server to a host server<br /> Requires a database name, user name and database host. </p> <p> All of the above.</p></div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">When you use an image from Flickr, the procedure is:</div> <div class="study-flex-item">You have to credit Flickr and the photographer and the image has to link back to the original image on page on Flickr.</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">You can get to the WordPress admin panel by going to your address bar, typing in your URL and then /wp-admin.</div> <div class="study-flex-item">True</div> </div> <div class="study-vc_row-flex"> <div class="study-flex-item first-col"></div> <div class="study-flex-item study-central-block">Pages in WordPress are organized in a __________-___________ style.</div> <div class="study-flex-item">parent-child</div> </div> </div> <!-- begin flashcards__pagination --> <div class="flashcards__pagination"> <a class="flashcards__prev" href="https://studyhippo.com/essay-mgt-3100-chapter-15/" rel="prev">MGT 3100 Chapter 15</a> <a class="flashcards__next" href="https://studyhippo.com/nicotinamide-adenine-dinucleotide-phosphate-c21h28n7o17p3-structure/" rel="next">Nicotinamide adenine dinucleot<wbr />ide phosphate C<sub>21</sub>H<sub>28</sub>N<sub>7</sub>O<sub>17</sub>P<sub>3</sub> structure</a></div> <!-- end flashcards__pagination --> </div> <div class="row__col-lg-3"> <aside class="essay-sidebar"> <div class="essay-sidebar__title">Related Essays</div> </aside> </div> </div> </div> </section> <!-- end essay --> <!-- begin help --> <section class="help"> <div class="container"> <h2>Get access to <br>knowledge base</h2> <div class="help__items"> <span>MOney Back <br>Guarantee</span> <span>No Hidden <br>Charges</span> <span>Unlimited <br>Knowledge base</span> </div> <a href="/checkout/?level=1" class="help__link">Become a Member</a> </div> </section> <!-- end help --> </main> <!-- begin footer --> <footer class="footer"> <!-- begin catfish-banner --> <div class="catfish-banner"> <button class="catfish-banner__close"></button> <p>We use cookies to give you the best experience possible. 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