Research in Business
How would you define research? What is the purpose of business research? How has the Internet changed the quality and quantity of research? According to French, Reynolds, and Swain (2001), research is the systematic approach to knowing and discovering information. Taking from this definition, it reveals the need for finding information through several methods that include library research, internet queries, observations, interviews, surveys, and others in order to gather information. The information gathered will subsequently be analyzed to produce a set of results.
Over time, the prominence of internet as a source of information has enabled more researches to be completed. It also allows for the exchange of information to be done more efficiently. However, this poses problems for the credibility, validity, and reliability of information that are published over the internet, especially for those that lack reviews. The purpose of business research revolves around the need to”[obtain] information to help solve a specific business problem or make a decision” (Farr & Timm, 1994, p. 6).
It serves as a tool that helps the management in the two aspects mentioned above and usually gathers information from within a specified level in business. Should an organization create research testing for all problems confronting the business? Why or why not? When is it appropriate to use exploratory research? Can decision-making be accomplished by using only descriptive research? Why or why not? Despite the fact that one of the goals of business research is to provide bases for solutions to problems faced by businesses, not every problem should go through research.
There are those which can be answered through results gathered from similar researches done in the past. Likewise, problems that involve the human components of the organization sometimes entail ethical considerations wherein a researcher may have a hard time or is not allowed to have the respondents undergo a particular test. Exploratory research is appropriate for topics which little information is known (Schensul & LeCompte, 1999). It requires the formulation of hypotheses with regard to the topic and allows the researcher to probe around in order to gather the information needed.
In terms of decision-making, descriptive research can also be used in order to make decisions. The results of this type of research provide a descriptive scenario of a particular phenomenon based on a set of hypotheses (Stevens, Wrenn, Sherwood, & Ruddick, 2005). When done correctly, it provides the organization with relevant information in order to give way to decisions for a particular issue. There are certain decisions that have to be made according to the characteristics of a particular group or situation.
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