Fast Food Online Ordering System Table of Contents Fast Food Online Ordering System Introduction Online Ordering Advantages of Online Ordering System Design Authentication Online Ordering Interface Implementation Database Design Coding Testing the System Web Tier Middle Tier Data Tier Recommendation and Conclusion References Introduction Time-saving products are increasing in demand due to the different changes in the environment and social behavior of individuals, particularly the issue of hectic schedule. One of the best examples is the growing demand and consumption of fast food (Jekanowski 1999).
The study of Research International (2008) showed that more than 50% of the sample reported that they eat fast food once a week, while 20% eat fast food at least every day. Thus, with the average American spending $500 every year on fast food, the industry is a major industry in the country and acquires a huge percentage in economic revenue and value (QSR Web 2009). Thus, the rate of growth in consumer spending on fast food has led most other segments of food-away-from-home market for much of the last years. Since 1982, the amount that consumer spent at fast food outlets grew at an annual rate of 6. 8% in 1997, compare with the 4. % growth in table service restaurantsexpenditures (Jekanowski 1999). On the other hand, just like the most of industries in the world, fast food was also affected by the Internet. The study of Nielsen Company in 2008 showed that there are more than 85% of the online populations in the world who are using the Internet in order to make purchase, while 50% of these users are not first time online buyers. The popularity...
of the Internet has helped to made accessible huge number of consumer information sites. As of now almost all of major fast-food chain in the world has already established its own homepage including McDonald’s (www. mcdonalds. om ), Burger King (www. burgerking. com ) and Wendy’s (www. wendys. com ). These websites offer information regarding the menu, promotions, company history as well as nutritional analysis of its food (Christmann, 2006, p. 85). Therefore the Internet had enabled fast food chain to be connected with their customers any time and any where. Internet had become one of the most important marketing medium in the current business environment because it can be accessed by the current and possible customers regardless of their location. On the other hand, the Internet also enables business to have a new channel of exchanging goods or the e-commerce.
E-commerce is the process of buying and selling goods and services over the Internet. In that case, most of fast food chain in the world had been able to improve their customer connection by implementing online ordering system, which enables their customer to use the Internet in order to order from the respective fast food chain. The said event had been able to change the way fast food chain shop and restaurants communicate with their current and possible customers. This paper will focus on the importance and flaws of online ordering system for fast food chain or restaurants.
Along with this, it will also tackle on the different factors that are related in the process of establishing an appropriate online ordering system for fast food chain. Furthermore, i
will also offer designs that can be used in establishing a website and will be supported by designated implementation plan by using HTML, PHP and MySQL. Then will end with the process of testing the system. Recommendation and conclusion on how to improve the design will also be tackled in the paper. Online Ordering There are different factors and approaches which can be done by business by using the Internet.
First is that it can help businesses in the process of advertising their goods and services being offered, at the same time, offer their customers another means of buying or availing their products and services. One of the most universal applications for Web services is in the area of online ordering (Weber & Wutka 2002, p. 199). Thus, it is considered as one of the most important factors in business-customer relationship. When Papa John’s invested in online ordering in 2001, most organizations looked upon the said marketing , together with the information technology (IT) management as foolish act or movement.
The said assumptions were wrong because, as of now, the gamble paid off handsomely with the base of online ordering which is currently achieving 50% annual growth rate. It was forecasted to grow faster during this year. According to the company, online customers appreciate the convenience so much that 75% of them return to order via their system again, which consist of up to 20% of some locations’ orders. As a result, most of experts are singing their praises towards online ordering; as a result, most of people claim that it is the new wave in quick service (Yakubovich 2007).
The reason behind the said success is that online ordering system enables customers to be connected with the company 24 hours a day, thus give them the real time status of their orders. Furthermore, it also enables a more visual contact, via the design of the website. Advantages of Online Ordering System Just like other impacts of the Internet in business, online ordering system has its advantages and disadvantages. Thus, these factors must be considered in order to make sure that online ordering system will be effective and appropriate with an organization. Online ordering system can benefit both the company and the customers.
Primarily online ordering system can offer higher revenue, because it can help to make customer happier, orders are more accurate and the stress levels of employees are lessen (Yakubovich 2007). Primarily, the official website of the company, together withonline order system can offer greater visibility for the company and help the business to grow (Gilliam 2006). This is connected with the growing trends towards Internet advertising. In 2000 alone, advertisers spent $4. 85 billion, and increase to $5. 8 billion in 2006, in internet advertising(Applegate 2004, p. 173).
Aside from that, the Internet has an extremely large audience; this is because the Internet is global, reaching more than half billion people around the globe. In 2004, it had been reported that there are more than 75 million people get online yearly (Applegate 2004, p. 174). Therefore, it can help fast food chains to target larger market. In addition, because online ordering system enables the customers to see the options or menu being offered by the
- Burger King
- Fast Food Restaurant
- Pizza Hut
- Ice Cream
- candy and sweets
- snack foods
- McDonaldization of Society
- Chewing gum
- Fast Food
- fruits and vegetables
- Genetically Modified Food
- Organic Food