Endorsement Essay Examples
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SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ‘face’ is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever. Choice of […]
When you go for shopping in a supermarket and you come across many brands of various products. When you see a brand, it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance, Lux may remind you of Shahrukh Khan, Ashwariya Rai or even Katrina Kaif. The image of the […]
This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100, top of mind awareness of various brands endorsed by a celebrity was explored. It also analyses cognitive dissonance among consumers, various factors which influence consumer buying behavior, and whether any downfall in […]