Creating a Hypothetical Company Essay Example

festival, anniversary and celebration parties and others for small group of 30-50 guests and more or large-scale events with audiences of 20,000 plus, upper event can provide a skilled production team who can combine simple staging elements with grand custom constructed elements to produce outstanding results. Abracadabra’s mission is helping clients to plan and progress the event what they want and to make consumers satisfied. Nevertheless, Abracadabra have a chance to works with new talented artists, DJs, musicians and designer to help us produce, promote, and distribute their work to the United States & worldwide.

Marking Objective Reach first-year unit sales volume of 400,000 to get 50 percent brand awareness among targeted consumer segment. The end of next year, Abracadabra will increase 50 percent among targeted business segments. Acquire a new client, measure number or percentage of new customer acquired by month, quarter, and year.

Financial Objective Restrict first-year losses on the Abracadabra to less than 8 million dollars: achieve the introduction of the breakeven point within 12 months. Raise revenues by at 30 percent each year. Societal Objective

Earn the U.S , Canada, Brazil and Portugal customer who need a Event organizer to plan and perform the event what they want and to make consumers satisfied. Furthermore, introduce the company all around the world and expand the market to the new countries.

Product Strategy Abracadabra will have the guidance to guide you in the right direction. We will help you to generate what is theme with your company’s concept that give you a specially signature look. Abracadabra will be consumer’s guideline on what concept is more suitable for them. We can create not only the fantasy world but

we can design the glamorous theme for you. To produce an excellent produce to assure everything that customer’s need. Your event also need to express the news to the public, we also have PR planning to communicate, give information and schedule the mass to come in the day that we held .In addition, paying out every spending reasonable and controlling to not over the budget.

Target Market Our clients mostly are the business companies, agencies of advertisement, and media agency which do not want to organize the event by their own. . The business companies hire us to organize grand opening, product launching, press conference, exhibition, road show, booth show, staff party and marketing and promotion campaign. While agencies of advertisement and Media Agency hire us to do fashion show, contest, concert, and anniversary party. We still do these works such as wedding organizer, catering, and thank you party. We focus on the new and not very big company which needs to let everyone know and remember their brand or product.

Pricing Staratagy To build a brand, it spends time. Abracadabra is a new company not well-known much in the market, so we would like to introduce our company to communicate with client. Thus, sales promotion can help consumer to be interested in our products and services. Reducing perceived price or enhancing perceived value for a limited time is sound amazing. Among the sales endorsement, Abracadabra will be discount guidance for a consumer as a first time to let the consumer consider of Abracadabra as a first choice when they call for an event planning. We will use a trade encouragement to support our strategy as well.

We will direct marketing packages for the buyer and highlight of our initial first quarter to promote our company.