E-Business Ch 4

Conducting online transactions with customers by collecting and analyzing business information, carrying out the exchanges, and maintaining online relationships with customers.
E-marketing/ online marketing
Strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools.
Interactive Marketing
Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.
Corporate Web Site
Site designed to increase a firm’s visibility, promote its offering, and provide information to interested parties.
Marketing Web site
Site whose main purpose is to increase purchases by visitors
Business-to-business (B2B) e-marketing
Use of the Internet for business transactions between organizations.
use of the internet by organizations to solicit bids and purchase goods and services from suppliers.
Business-to-Consumer (B2C) e-marketing
Selling directly to consumers over the internet.
Electronic Storefronts
Company Websites that sell products to customers
electronic shopping cart
File that holds items the online shopper has chosen to buy
Bot (shopbot)
Software program that allows online shoppers to compare the price of a particular product offered by several online retailers.
The process of encoding data for security purposes
Secure Sockets Layer (SSL)
Technology that secures a Web site by encrypting information and providing authentication.
Electronic Signatures
Electronic identification that allows legal contracts such as home mortgages and insurance policies to be executed online.
Electronic Barrier between a company’s internal network and the Internet that limits access into and out of the network
High-tech scam that uses authentic-looking e-mail or pop-up messages to get unsuspecting victims to reveal personal information.
Scam that collects personal information through voice response systems; stands for voice phishing
Channel Conflicts
conflicts among manufacturers, wholesalers, and retailers.
popular name for junk e-mail
Electronic bulletin board
internet forum that allows users to post and read messages on a specific topic.
short for Web log-an online journal for an individual or organization.
webpage anyone can edit.
online audio or video file that can be downloaded to other digital devices.
banner ad
strip message placed in high-visibility areas of frequently visited Web sites.
pop-up ad
Separate window that pops up with an advertising message
Preroll Video Ad
Brief marketing message that appears before expected video content
tiny interactive applications that internet users can copey and add to their own pages to play music, video, or slide shows
Search Marketing
Paying search engines, such as Google, a fee to make sure the company’s listing appears toward the top of the search results.
Web-to-Store shoppers
Consumers who use the Internet as a tool to aid them at brick-and-mortar retailers.
Click-through rate
Percentage of people presented with a banner ad who click on it.
Conversion Rate
Percentage of visitors to a Web site who make a purchase
Amount of time users spend on sites.

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