Different techniques for improving service productivity

essay A+

Get Full Essay

Get access to this section to get all the help you need with your essay and educational goals.

Get Access

As manufacturing industries are steadily replaced by services industries, the concept of productivity assumes new meanings and dimensions. Improving productivity automatically reduces costs incurred by companies, thereby boosting the bottom line. As a consequence, the company has more resources at its disposal to spend on R&D and supplementary services. So, there is incentive for managers to improve service productivity. Productivity is usually measured as the quantity of output produced with respect to the quantity of inputs. So, a higher ratio indicates higher productivity. Compared to manufacturing industries, it is much difficult to measure productivity in services industries, especially those that are enabled by Information Technology. (Saari, 2006) Yet, management gurus have identified a few proven techniques for improving service productivity, which are discussed below.

One way of improving service productivity is by applying operations-driven strategies. This entails reducing costs and wastage of resources, setting production capacities to meet demands, computerizing mechanical or routine tasks, upgrading systems to latest standards, re-training employees to adapt to upgraded systems, expanding the range of tasks that an employee can perform, redesigning service process where applicable, etc. All of these improvements in operations will lead to overall improvement in service productivity. (www.slideshare.net, 2011)

There is another approach to increasing service productivity, which is via Customer-driven strategies. The first component of these strategie is to “change the timing of customer demand”. The rationale is that “by shifting demand away from peaks, managers can make better use of firm’s productive assets and provide better service”. (www.slideshare.net, 2011) Similarly, involving customers in the production process is also helpful. By getting customers to practice self-service (Interactive Voice Response systems are a good example) and by encouraging them to proactively seek out information on products/services, significant improvements in productivity could be achieved. Another component of customer-driven approach is “delegating delivery of supplementary service elements to intermediary organizations”. (www.slideshare.net, 2011)

Managers can further break down productivity into back-office and front-stage operations and focus in each in detail. Improvement in either area is likely to have a cascade effect on the other. Since, front-stage efficiency is most visible to the clientele, it makes sense to improve productivity in this domain first. Employment of Six Sigma method to improve and redesign service processes can also indirectly improve productivity. But, irrespective of the particular technique used by the management, the following questions need be kept in mind which devising strategies: 1. How best to exploit incurred input costs and derive profitable outputs? 2. Is there a balance between productivity and quality? – for productivity improvement without complementing quality improvement is undesirable. 3. How best to automate routine tasks?, and 4. How to increase customer involvement in the service process? By satisfactorily answering the above set of questions, the manager would be able to come up with the best suited technique for improving productivity. (Saari, 2006)

Works Cited:

Improving Service Quality and Productivity, SlideShare, retrieved from on 21st March, 2011

Saari, S. (2006). Productivity. Theory and Measurement in Business. Productivity Handbook. MIDO OY. pp.272.


Decision making is a complex process that involves giving consideration to numerous factors and perspectives. If decision making as an individual action is difficult enough, it is all the more complicated when performed by a group. In our group, the four members Aleksandar Burneski (110064964), Rocco Guiducci (110065658), Kuir Alaak (100044490) and I Mossab Aljamdi (110079132) have different personality types and character traits. Hence we bring a wide range of inputs to the process of decision making. Two features of our deliberations are conflict and conciliation. Conflict is inevitable in any group interaction, but we make sure that it is constructive and instructive. What we strive as a group is to talk, deliberate, analyse and eventually concur on our decisions. The objective of our project was to compile a report on End User Development (EUD), which is a buzzing concept in the world of Information Technology. Numerous decisions were taken at .

Get access to
knowledge base

MOney Back
No Hidden
Knowledge base
Become a Member
Haven't found the Essay You Want? Get your custom essay sample For Only $13.90/page