DECA sports marketing PI

Explain the concept of Market Strategies
Market goals are collected after extensive research on certain
markets, and then focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.
Explain the concept of market and market identification
A market is essentially any consumer who is willing to buy a good or
service. The identification of the market is to figure out what needs and wants must be satisfied and how they will be met, and also what people should be targeted to buy products.
Explain the nature of market planning
The research done before writing documents with plans of strategies
to target a specific market. A strategy is Develop the marketing and promotion strategies that the organization will use. Strategies to consider are such things as advertising, direct marketing, training programs, trade shows, website, etc.
Explain the nature of market plans
A marketing plan is a business document written for the purpose of
describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. This could take years.
Explain the role of situational analysis in the marketing planning process
Situation analysis is an integral part of marketing. The situation
analysis refers to the combined external and internal factors that are related to marketing decisions. One relationship of situation analysis in marketing is its use in finding out what the company is all about. If a company can accurately define itself and what it stands for, then it has a better chance of devising an effective marketing strategy based on its core values and beliefs.
Explain the Nature of sales forecast
Based on sales data, trends, and marketing surveys, projections are
made on the levels of sales revenue.

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