CULINARY ARTS Marketing Mixes

communication mix
all the ways an operation actively tries to reach or communicate, with its desired customers
contemporary marketing mix
consists of the product-service mix, presentation mix, and communication mix
marketing mix
combination of all the factors that go into creating, developing, and selling a product
presentation mix
all the elements that make the operation look unique
product-service mix
all of the food and services offered to customers
promotional mix
ways in which marketing communicates with an operation’s market
sales mix analysis
an analysis of the popularity and profitability of a group of menu items
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