Consumer Behavior: Building Marketing Strategy Chapter One
Conceptual Model (pg. 24)
Consumer Behavior (pg. 6)
is the study of individuals, groups, or organizations and the process they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these process have on the consumer and society.
Consumer Cost (pg. 19)
is everything the consumer must surrender in order to receive the benefits of owning/using the product.
Customer Satisfaction (pg. 22)
Customer Value (pg. 10)
is the difference between all the benefits derived from a total product and all the costs of acquiring those benefits. It is critical that a firm considered value from the customer’s perspective.
Distribution (pg. 20)
having the product available where target customers can buy it.
Injurious Consumption (pg. 22)
occurs when the individuals or groups make consumption decisions that have negative consequences for their long-run well-beings.
Lifestyle (pg. 26)
is quite simply how one lives.
Marketing Communications (pg. 18)
includes advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products.
Marketing Mix (pg. 17)
is the product, price, communications, distribution, and services provided to the target market.
Marketing Strategy (pg. 17)
is basically the answer to the question, “How will we provide superior customer value to our target market?”
Market Segment (pg.13)
is a portion of a larger market whose needs differ somewhat from the larger market.
Price (pg. 19)
is the amount of money one must pay to obtain the right to use the product.
Product (pg. 17)
is anything a customer acquires or might acquire to meet a perceived need.
Product Position (pg. 21)
an image of the product or brand in the customer’s mind relative to competing products and brands.
Self-Concept (pg. 26)
is the totality of an individual’s thoughts and feelings about himself or herself.
Service (pg. 20)
refers to auxiliary or peripheral activities that are performed to enhance the primary product or primary service.
Social Marketing (pg. 8)
is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.
Target Market (pg. 16)
the segments of the larger market on which we will focus our marketing effort.
Total Product (pg. 11)
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