Chrysler – 907 words – College Essay
Nowadays the internet can help to earn more the money.
Market research shows out most people are likely to buy when seeing the internet advertising, and hence more companies is looking for more opportunities by using the internet advertising to make the product to gain higher popularity rate. (Internet advertising targeted, 2010). Programs like Google and Yahoo are now very famous in internet as engine for searching. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted. For examples Chrysler, it looks more favourably on the internet for their advertising dollars.
It is due to the internet is capable of remaining existing customers and attracting new customers.Chrysler is now listed as third largest company in the U.S in recent years. At the June 1925, it was founded by Walter Chrysler. Chrysler groups are separated into three global brands which are Chrysler, Dodge and Jeep (Chrysler Corporation, 2010). Chrysler was first organized in the Chrysler group.
It faced decent of financial difficulties in the year of 1970’s due to oil crisis in 1973s as well as the project given by government. The U.S government uses 1.5 million in loan guarantee to avoid the bankrupt (Chrysler History, 2010).At started, Chrysler tends in advertising in television and just 30 percent in internet advertising. However, the internet advertising respond is far better than television advertising.
The market competitive is higher, so several years; they try to improve efficiency and respond of the content in the web. Therefore, they made their mind and planned to provide a wealth of information and functionality (A Short History, 2010).As an internet, the Chrysler group makes the internet advertising as a one main marketing. The director of Chrysler says that a vast majority of two-thirds of vehicle buyers is using the internet research before buying the vehicle.
In the 2004 years, they increased up to 20 percent of marketing expenses in the internet advertising (Chrysler History, 2010). As the situation shown, we believe that Chrysler gains higher profit at internet advertising compared to other side advertising.By using the internet advertising, the web is highly interactive, and so engagement and brand experiences can be done (Online campaigns, 2010). Population of human activity has shown that there are of them using 60% to online per day. In United State, they provide high-speed connection.
The Americans are taking up to 30 percent time of their time to spend on the internet surfing or daily activity purposes (How the internet is changing advertising and marketing, 2010).On the whole, internet advertising stands a great opportunity to get the word out there for your service or product in more cost-effective and efficient way. In the recent pictures, it shows that the internet has higher responds and lower advertising spend as compared to TV, radio or print media advertising (Online campaigns, 2010). One of the reasons that television advertising isn’t as responsive as internet advertising is due numbers of customer and time available for customers. Majority of customer is employed and they need to work for their own livings. Hence, they don’t have much time left to enjoy TV shows nor advertisements (The Advantages of Internet Advertising vs.
Traditional Advertising, 2010). Additionally, TV advertising costs higher expenses than internet advertising. On another hand, radio advertising has the least cost, but it isn’t advisable as its exposure range isn’t as big as internet advertising.The internet is like virus, information which provided on internet will be spread rapidly from one to another.
The net is the good tool to let your message spread thousands folds in a day(The Benefits of Internet Advertising, 2010). For examples, ‘Facebook’ is one of the information can be share by to people, when someone post up some interesting issue, then that issue will be shared from one to another. Internet is the ultimate marketing machine that makes advertising become valuable channel for customers. The internet advertising it is the way to build the data base.
It gives direct marketing purpose which the one on one communication is likely to happen. Through by internet marketers understand customer preferences on product (Online campaigns, 2010). The online behaviour can be counted, tracked and analyzed in ways that mass media.In the current market, it contains uncountable numbers of product.
All products have its characteristic of advertisements. The internet advertising is easy to recognize by consumer. It promotes and establishes a special place at mind of consumer. The online advertisement is more efficient between other form advertisements (The Benefits of Internet Advertising, 2010). When a marketer wants to invest his or her money into the internet advertisement, it is not necessary to pay big amount of money. It only takes small amount of money to create your own internet advertising.
Websites is like as a shop, allowing businesses to stay open 24 hours and 7 days per week. Internet Promotion gives a business more popularity; thereby create more opportunities for increasing the customer by the low cost. Chrysler requires strong branding, then only can get the strong impression to the consumer, and confident to buy the product (Role of internet advertising and marketing, 2010). The business upstart is easy to find the potential customer and position themselves by using internet advertising. It is not necessary to act like normal shop which pays high cost of advertisement.
It helps to reduce marketing budget. As result, Chrysler is moving from traditional television advertising to modern internet advertising. It’s advisable and worth considerable for company which likely to expand their fame of population.