Characteristics of Digital Marketing Definition

Addressability
The ability of the marketer to identify customers before they make a purchase
Interactivity
The ability of customers to express their needs and wants directly to the firm in response to its marketing communications
Accessibility
The ability for marketers to obtain digital information
Connectivity
The ability for consumers to be connected with marketers along with other consumers
Control
The customer’s ability to regulate the information they view as well as the rate and exposure to that information
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