marketing inspired by a commitment to a social, environmental, or political cause.
a not-for-profit organization that manages donated funds, which it distributes through grants to individuals, or to other nonprofit organizations, that help people and social causes.
an intangible asset generated when a company does something positive that has value.
short for logotype, a company trademark or sign.
an entity formed with the intention of addressing social or other issues, with any profits going back into the organization to support its mission.
a concern for human and social welfare that is expressed by giving money through charities and foundations.
any word, name, symbol, or device used by an organization to distinguish its product.
Price is the number one factor influencing consumer purchases.
Publicity is expensive.
A logo is an identifying symbol for a business or product.
The “media” includes newspapers, magazines, radio, and television.
Philanthropy is giving money to help better society.
Entrepreneurs are rarely philanthropic.
Breakeven is the point at which variable costs are recovered by sales, but no profit has yet been made.
A trademark is an identifying symbol for a product or business.
Which is not one of the four P’s of marketing?
When companies build a brand they focus on one key:
Cause-related marketing is:
Used to promote causes
Inspired by a commitment to a social, political, or environmental cause
Promoted by foundations
Answer: Inspired by a commitment to a social, political, or environmental cause
A private foundation is required by the federal government to give away ______________________ every year.
10 percent of its profit
5 percent of the fair market value of its assets
Any profit if it wants to have not-for-profit status
5 percent of its profit
Answer: 5 percent of the fair market value of its assets
What is the breakeven point if your fixed costs are $150, variable costs are $100, your COGS are $10, your selling price is $15 and your gross profit is $5?
Part of your business’s fixed costs
Part of your business’s variable costs
Part of your business’s variable costs if you are marketing just the product
A combination of fixed and variable costs
Answer: Part of your business’s fixed costs
USAIIRD stands for:
Utilities, standards, advertising, insurance, interest, rent, and depreciation
Utilities, SWOT, advertising, insurance, interest, rent, and depreciation
Utilities, supplies, advertising, insurance, interest, rent, and depreciation
Utilities, salaries, advertising, insurance, interest, rent, and depreciation
Answer: Utilities, salaries, advertising, insurance, interest, rent, and depreciation
It is especially important to perform breakeven analysis:
After you open your business and know your fixed costs
After you have completed your marketing plan and before you open your business
Before you write your business plan to know if you should even bother to write your business plan
Answer: After you have completed your marketing plan and before you open your business
Stephen Wozniak started Apple with:
A pricing strategy to offer your product at a deal
The use of marketing to get your product known
The use of advertising and publicity to get your marketing message out
Answer: The use of advertising and publicity to get your marketing message out