Chapter 3- Ebusiness
The conducting of business on the internet, not only buying and selling, but also serving customers and collaborating with business partners.
Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
A new way of doing things that initially does not meet the needs of existing customers.
Produces an improved product customers are eager to buy. Provide us with better, faster, and cheaper products.
Evolution of Internet
During COLD war in the mid 1960s it needed a bomb proof communications system and the internet was born. Messages could get through even if half of the country was destroyed. Was called ARPANET
A global public network of computers that pass information from one to another using common computer protocols.
Are standards that specify the format of data as well as the rules to be followed during transmission.
Internet vs. World Wide Web
Internet = Used by department of Defense for email and transferring files World Wide Web- changed purpose and use of internet
World Wide Web (WWW)
is a global hypertext system that uses the Internet as its transport mechanism
Hypertext transport protocol (HTTP)
IS the internet standard that supports the exchange of information on WWW.
First Web Page
August 1991. Site provided details about the WWW and how to build a browser and set up a web server. And housed the world’s first web directory
Second Web Page
Marc Andreesen developed a computer program called NCSA (National Center for Supercomputing Applications at UOI)
When those with access to technology have great advantages over those without access to technology
A set of economic, social, and technology trends that collectively form the basis for the next generation of the internet- a more mature, distinctive medium characterized by user participation, openness and network effects.
A website or web application that uses content form more than one source to create a completely new service.
Application Programming Interface (API)
A set of routines, protocols, and tools for building software applications.
THE FUTURE- Transforming the web into a database, a move toward making content accessible by multiple non-browser applications, the leverage of AI technologies, or semantic web and evolution toward 3D.
An evolving extension of the World Wide Web in which web content can be expressed not only in natural language, but also in a format that can be read and used by software agents, thus permitting them to find, share, and integrate information more easily.
Service-oriented architecture (SOA)
A business-driven IT architectural approach that supports integrating a business as linked, repeatable tasks or services.
An internalized portion of the Internet, protected from outside access, that allows an organization to provide access to information and application software to only its employees.
Is an intranet that is available to strategic allies, (such as customers, suppliers, and partners)
A website that offers a broad array of resources, services, such as email, discussion group, search engine, and online shopping.
Is a publicly accessible computer system that has been set up to allow interactive information browsing.
3 common service providers
ISP, OSP, and ASP
Internet Service Provider (ISP)
A company that provides individuals and other companies access to the Internet along with additional related services, such as website building. Ex. Earthlink
Wireless Internet Service Provider (WISP)
An ISP that allows subscribers to connect to a server at designated hotspots or access points using a wireless connection.
Online Service Provider (OSP)
Offers an extensive array of unique services such as its own version of a web browser Ex. AOL
Application Service Provider (ASP)
A company that offers an organization access over the Internet to systems and related services that would otherwise have to be located in personal or organizational computers.
Service Level Agreement (SLAs)
(Part of ASP) Define the specific responsibilities of the service provider and set the customer expectations. Ex. Availability, Accessibility, etc.
The buying and selling of goods and services over the Internet.
The conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners.
An approach to conduction electronic business on the Internet. Between consumers and businesses. Two types of relationships. 1. The exchange of products and services between businesses 2. The exchange of products and services with consumers
Applies to businesses buying from and selling to each other over the Internet
Are interactive business communities providing a central market where multiple buyers and sellers can engage in ebusiness activities.
Applies to any business that sells its products or services to consumers over the Internet.
Eshop (estore or etailer)
A version of a retail store where customers can shop at any hours of the day without leaving their home or office.
Consists of a numbers of eshops; it serves as a gateway though which a visitor can access other eshops
Applies to any consumer that sells a product or service to a business over the Internet. Ex. Priceline.com
Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet. Ex. Finding a mortgage to job hunting
Maintenance, repair, and operations materials (MRO) (indirect materials)
Necessary for running an organization. Ex. office supplies (pencils, equipment, furniture)
Is the B2B purchase and sale of supplies and services over the Internet. Want to link organizations directly to suppliers
Presents customers with information about foods and services offered for sale, bid, or auction of the Internet.
Are agents, software, or businesses that bring buyers and sells together that provide a trading infrastructure to enhance ebusiness.
Refers to using the Internet to reassemble buyers, sellers and other partners in a traditional supply chain in new ways.
Measures the visitor interactions with the target ad. Ex. Duration of time, number of pages viewed, number of repoeat vists etc.
The exact pattern of a consumer’s navigation through a site.
Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches i of government.
The ability to purchase goods and services through a wireless Internet-enabled device.