Chapter 27

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Factors behind the country’s post war economic boom
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-soldiers coming home -GI Bill -demand increased due to people saving up in the past -cold war (concern over S.U. expansion kept american defense spending high and people employed
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How did President Truman advance the cause of civil rights?
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Created President’s Commission on Civil Rights and for Armed Forces
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How did midterm elections of 1946 have an unfavorable impact on organized labor?
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Truman threatened to draft strike workers to army
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Why did Truman refer to the 80th Congress as “do-nothing”?
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Congress ignored Truman’s domestic proposals. Blaming congress for everything.
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In what ways did truman’s fair deal meet with mixed results?
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Somd are passed and some arent. Health insurance is not passed, aid to farmers isnt passed. Minimum wage goes up, fixing cities (better housing), urban renewal, social security coverage to 10 million people.
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Business expansion: conglomerates and franchises
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-conglomerates created: International Telephone and Telegraph, General Electric, xerox -franchises: fast food restaurants -improved economy -business expansion
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Suburban expansion: flight from the cities
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-85% of new homes built were in the suburbs -embobied American dream of house, good schools, safe environment for kids, neighbors -large cities were surrounded by suburbs
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The baby boom
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-soldiers returning, settling into family life -birthrate went up -largest generation in history -confidence in continuation of booming economy -desire to start large family
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Dramatic increase in leisure time
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-people working a lot, increased their vacation time for the year -demand to spend $ -sports (fishing, bowling, golf) -watched sports, went to movies
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Increases in use of automobile
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-made commuting possible -car sales rose -more people to buy more cars -inexpensive gasoline
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Rise of consumerism
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-new products offered to buy -consumer demand -ex: washing machines, freezers, blenders, tape recorders, televisions, BBQ, pools -bought on credit, did not pay for product right away
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Planned obsolescence
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Manufacturers encourages consumers to keep products up-to-date. Carmakers offered new models every year so consumers would purchase more. Americans expected new and better products.
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Dr. Jonas Salk
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He developed a vaccine for the crippling disease polio. It was extremely effective, the government sponsored a free vaccination program for kids. By 1974, only 7 new polio cases were reported in the country.
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Some of the popular shows produced?
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-I Love Lucy -Howdy Doody Show
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Kinds of subjects tv presented
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Idealized white America
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Kinds of subjects tv avoided
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-no blacks -poverty -racial diversity -anything controversial
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How radio changed to compete with television?
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Turned to local programming of news, weather, music and community issues
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What role did radio play in popularizing african american culture?
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-on different stations -blacks had fewer tvs than whites so they appreciated radio -radio’s attempt to counter the mass popularity of TV by targeting specific audiences
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How did movies change to compete with tv?
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-larger (size) screens -color -surround (stereophonic) sound -smell-o-vision/Aroma-Rama -drive-ins -3D -CinemaScope: wide-angle image on screen
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Who were the most famous beat writers?
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-Jack Kerouac -Allen Ginsberg
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What were the movement’s chief characteristics?
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-freeform -noncomformity (traditional) -no rhyming
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Who helped to popularize rock ‘n’ roll?
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-Alan Freed (DJ) -elvis -little richard -chuck berry -billy haley and his comets
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What were the rock’s chief characteristics?
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-help bridge gap between white and black teens -lyrics teens can relate to (love, teens, cars, problems of being young)
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Causes of decaying cities:
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-poverty -whites were leaving the cities -african americans were poor and were moving to the cities
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Solutions offered:
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-Urban renewal -were supposed to build 810,000 but failed -needed whites to come to cities and spend $ -parking lots, parks, factories, malls, and highways were built
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Effects of solution:
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Referred to as “urban removal”
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Why was it called “Other America”?
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25% of Americans were living below the poverty line
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National Housing Act:
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Teared down old neighborhoods and built low income houses
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Housing and urban development
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Aided in improving conditions in inner cities
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Causes of discrimination against mexican americans
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Stayed in U.S. Illegally after their work ended
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Solutions offered:
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-registered mexican american voters and promoted candidates who would represent their interests -greater political activity amonst mexican americans
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Causes of economic hardship for native americans
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Reservation life
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Solutions offered:
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-termination policy -bureau of Indian Affairs
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Effects of solutions:
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Relocated them to cities
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Termination policy
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-no more economic support -discontinued reservation system -distributed tribal lands among individual native americans
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Bureau of Indian Affairs
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-Helped native americans resettle in cities -relocated 35,000 native americans to cities
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Braceros
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Mexicans who were hired to work in the U.S. for a period of time and then return to mexico. But, many didnt and stayed illegally to escape poor economy in mexico.
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Rock ‘n’ roll
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-Music for both whites and blacks -parents didnt like this, teens did
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Beat movement
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Expressed the social and literary noncomformity of artists, poets, and writers
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Federal communications commission
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-The govt agency that regulates and licenses televisions, telephone, telegraph, radio, and other communications industries -allowed 500 new stations to broadcast
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Mass media
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Means of communication that reach large audiences
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Franchise
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Company that offers similar products or services in many locations
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Conglomerates
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A major corporation that includes a number of smaller companies in unrelated industries
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Dixiecrats
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Southern Democrats, to protest Truman’s civil rights policy, walked out if the 1948 Democratic National Convention and formed the states’ rights democratic party
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GI Bill of Rights
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Provided financial and educational benefits for WWII veterans
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Fair Deal
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Truman’s economic program-an extension of Franklin Roosevelt’s New Deal-which included measures to increase the min wage, to extend social security coverage, and to provide housing for low income families
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Fair Deal
answer

Truman’s economic program-an extension of Franklin Roosevelt’s New Deal-which included measures to increase the min wage, to extend social security coverage, and to provide housing for low income families
question

Fair Deal
answer

Truman’s economic program-an extension of Franklin Roosevelt’s New Deal-which included measures to increase the min wage, to extend social security coverage, and to provide housing for low income families

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