Chapter 15 business

marketing intermediaries
organizations that assist in moving goods and services from producers to businesses
channel of distribution
consists of a set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers
marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but dont take a title to the goods
marketing intermediaries that sells to other organizations
organizaitions that sell to ultimate consumers
merchant wholesalers
independently owned firms that take title to the goods they handle
rack jobbers
furnish racks or shelves full of merchandise to retailers
cash-and-carry wholesalers
serve mostly smaller retailers with a limited assortment of products
drop shippers
solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer
intensive distribution
puts products into as many retail outlets as possible
selective distribution
uses only a preferred group of the availible retailers in an area
exclusive distribution
the use of only one retail outlet in a given geographic area
electronic retailing
consists of selling goods and services to ultimate consumers online
social commerce
form of electronic commerce that involves using social media to assist in the online buying and selling of products
direct selling
reaches consumers in their homes or workplaces
direct marketing
includes any activity that directly links manufacturers or intermediaries with the ultimate consumer
corporate distribution system
one firm owns all the organizations in the channel of distribution
contractual distribution system
members are bound to cooperate through contractual agreements
administered distribution system
a system in which producers manage all the marketing functions at the retail level
supply chain
consists of all linked activities various organizations must perform to move goods and services from the sources of raw materials to ultimate consumers
the planning, implementing, and controlling of the physical flow of materials to meet customer requirements at a profit
materials handling
the movement of goods within a warehouse to various workstations

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