Chapter 14 Quiz Review

digital and direct marketing vs mass marketing
digital and direct rely on one to one interaction, mass marketing targets large groups
direct digital marketing tools
websites, online videos, emails, blogs
email marketing
allows marketers to send highly targeted highly personalized, relationship building messages to customers
branded community website
a website that does not sell products but rather presents brand content and engages consumers
possible downfall of viral marketing
it is hard to predict or control where the message ends up
purpose of COPPA
protecting the privacy rights of children

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