Chapter 11 Quiz- Marketing

what does marketing consist of?
product, price, place, and promotion
What greatly influences marketing plans for product offerings?
economic conditions
A description such as single, aged 20-34, earning $30,000 a year, is an example of what?
demographic variable
What is the term for the process of creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?
What is the decision process by which customers come to purchase and consume products?
consumer behavior
A product’s benefits include all of the following EXCEPT which?
time required to purchase product
Which of the following terms describes the kind of products marketed by insurance companies, airlines, investment counselors, health clinics, and public accountants?
Garrett is in the business of selling baseball bats. He decides to employ focus groups to determine which bats will likely be bestsellers. Which of the following groups will he be LEAST likely to invite as participants?
spectators at a baseball tournament
What does the process of “positioning” involve?
designing a company’s products to appeal to target customers
What does to B2B market include?
industrial, reseller, and gov’t/institutional markets
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