CH 26 Medical Practice Marketing and Customer Service

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marketing
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the process or technique of promoting, selling and distributing a product or service
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objectives
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something toward which effort is directed; aims, goals; or ends of action
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outreach
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the process of using marketing and education strategies to reach and involve diverse audiences through the use of key messages and effective programs
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prosthetic
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the surgical or dental specialty comcerned with the design, construction, and fitting of porsthese, which are artificial devices that replace missing parts fo the body
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tangible
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capable of being appraised at an actual or approximate value; capable of being precisely identifed or realized by the mind
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target market
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a specific group of individualas towards whom the marketing plan is focused

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