Ch. 17 "Fun Stuff" – Direct Marketing

Markets
An advantage of direct marketing is that it generally offers low-cost and fast access to target _________.
Community
The “7 C’s” of effective website’s include context, content, customization, communication, connectivity, commerce and ________.
Direct
Direct marketing usually seeks a __________, immediate and measurable consumer response.
Convenience
A benefit of direct marketing to consumers is ____________ in buying – in many cases, you can shop in your PJ’s at 3AM if you wish.
Digital
Forms of direct marketing include personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and _______.
Infomercials
Home shopping channels and _____________ are the two major forms of direct-response TV marketers.
Interstitials
_________ are ads that appear between online screen changes.
Goodwill
The main purpose of a corporate web site is to build customer _________.
Relationships
Direct marketing is a powerful tool to help build customer __________.
C2B
10. B2C, B2B, C2C and _____ are the four major online marketing domains.
House
A _________ database is generally more reliable than an external list bought somewhere.
Database
A customer _________ is essential for most forms of direct marketing.
Permission
Reputable online marketers use _______ – based email.
Viral marketing
Which of the following is NOT a deception or fraud concern for Internet users and marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

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