Application and Evaluation of SSM as a Problem Solving Methodology

1) Introduction: Soft system thinking is a form of systematic thinking that understands realities as the creative construction of the human beings (Jackson, 1999). It generates and works with an evolving appreciation of the people’s point of view and intentions. Hence, the soft system thinking is concerned with a situation as they are defined through […]

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The strategic importance of the role of purchasing and procurement

For many decades, many industrialists have undermined the strategic importance of the role of purchasing and procurement. Textbooks in the area claim that the role has been overlooked, neglected and underestimated to favour other such functions within as such areas as marketing, accounting and engineering. Such functions are often regarded as “white collar” functions. However, […]

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A Feasibility Analysis For Red Bull In South Korea

Red Bull was created by an Austrian entrepreneur Dietrich Mateschitz. Since its introduction in 1987, Red Bull is distributed in over one hundred and thirty countries. Red Bull sold close to three billions cans worldwide in 2006. The company’s shares have risen drastically over the past few years since it is one of the most […]

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The ICANN Uniform Dispute Resolution Policy

The introduction of the UDRP to deal with domain name disputes has provided a valuable alternative to the courts. However possible evidence of inconsistency, bias and procedural errors will only undermine this reputation. In order to assess the merits of ICANN’s UDRP procedure, these claims must be carefully investigated. Before, I dive straight into the […]

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Sportswear has become an integral part of everyday dress

Sportswear can be defined as ‘clothes for sport or informal wear.’ The Oxford dictionary (1992). This definition is enough to suggest that sports clothing is no longer worn only during sport. Through the twentieth century a shift has occurred in which sports clothing is also worn as informal and fashion wear. It probably was not […]

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Analysis of adverts – Purpose and Audience

The purpose of all four adverts is to inform the target audience of the product, and to persuade the consumer to buy the product, the language that is used by each company to advertise varies depending on the age group of the consumers that the product is being aimed at. Both the L’Oreal adverts are […]

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What was new about Modernist literature

As Ezra Pound maintained, the objective of modernist literature was to ‘make it new’ (Pound; 1934). However, one cannot perceive a definition of such a large literary movement, without, in the post-structuralist manner, by defining its binary definition; realism. Realism was a traditional, non-experimental form of writing which can be characterised by its ‘chronological plots, […]

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The issues, such as personality, perception, attitude

1.0 Introduction This report discusses issues, such as personality, perception, attitude and ability within the company and how it can affect the behaviour of individuals at work. 2.0 Personality The term ‘personality’ can be defined by the characteristics of an individual and the way they approach to certain situations and people in the environment. Personality […]

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Was the Fall of the Roman Republic inevitable

The Roman Republic enjoyed reasonable success in its early stages, the conquest of Italy and overseas territories lead to rapid expansion and a surge in population, wealth and culture. However, as this essay will demonstrate this growth of population and increase of wealth was not sustainable; the allies with which Rome went to battle were […]

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