Analysing Coca-Cola advertising

The drink was created in 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the “Coca-Cola” formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton’s bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who […]

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Academia Vs. Morality

A university professor has an exalted position, not only on campus but also in society. A professor’s students should have higher expectations of his/her behavior than they would of fellow students and others in society. Professor Dobyns was found guilty of sexual harassment by Syracuse University. Not only was a female student harassed and embarrassed, […]

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Five Force Industry Analysis

Marketing and distribution The Company distributes its products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels, such as mass merchandise stores, consumer electronics outlets and computer superstores, in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers […]

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Compulsive and obsessive h

OCD”Compulsive” and “obsessive” have become everyday words. “I’mcompulsive” is how some people describe their need for neatness, punctuality,and shoes lined up in the closets. “He’s so compulsive is shorthand for callingsomeone uptight, controlling, and not much fun. “She’s obsessed with him” is away of saying your friend is hopelessly lovesick. That is not how these […]

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Apple Inc.

Apple is one of the top most companies of the world for its brand equity which is from the days of McIntosh computers; Apple is known to be a brand with promise. Apple’s retail stores ensure high quality customer experience as they provide direct contact customers service with knowledgeable staff which increases brand awareness. Besides, […]

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Marketing Research

Collected and related information developed from data already in the firm External Databases Outside sources of secondary information Hackney Library has over 50 business research databases Ex: ABA Inform, Lexis Nexus Secondary Data – A Review Existing statistics, information Gathered for another purpose Has positive and negative aspects develop an approach, less costly Strengths: defines […]

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Constitutionality Of Same Sex Marriage

The proposed legalization of same-sex marriage is one of the mostsignificant issues in contemporary American family law. Presently, it isone of the most vigorously advocated reforms discussed in law reviews,one of the most explosive political questions facing lawmakers, and oneof the most provocative issues emerging before American courts. Ifsame-sex marriage is legalized, it could be […]

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Brands – Consumer Behaviour

Evaluate each of the changes in the context of J. N. D: “Coca-Cola Deleting ‘Classic’ From Coke Label” – Coca -Cola did succeed to remove the word ‘classic’ from its coke label without much noise and “bad attention”. Coca Cola silently removed the ‘classic’ by shrinking the font size in the last decade, and succeeded […]

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Finance in the Hospitality Industry

Recognize your ethical responsibilities as a managerial accountant in the hospitality industry. Unique Aspects of the Hospitality Industry Whether you are reading this book for a class, to improve your business skills, or simply to better understand managerial accounting, you probably are familiar with the term hospitality. Hospitality can be defined as the friendly and […]

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