APA Essay Examples

The Ohio Pilot Scholarship Program

It involved an experimental Cleveland program offering low-income children scholarships to attend either public or private schools. Your education, your choice – what could be more straightforward? Yet it was not just opposed, but vehemently so, by the public education industry. This opposition raises two questions: Why is the public education industry so opposed to […]

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Marketing Strategy and Planning – EasyJet

EasyJet is Europe’s leading low cost airline. Since its first flight in 1995, the airline has grown from a Luton base offering two routes, to one that offers 148 routes from 44 European airports, operating 72 aircraft. During the financial year to 30th September 2003, the company reported pre-tax profits of £52 million on a […]

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Ideology and the Cinema

First, it should be noted that every film is political, at least inasmuch as it is determined by the ideology that produces it (or within which it is produced, which stems from the same thing). The cinema is all the more thoroughly and completely determined, according to critics, because unlike other arts or ideological systems […]

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Illustrating the Dimensions of McDonaldization: The case of Uniqlo

Uniqlo now is developing at an amazing speed and it has become a well-known brand label in apparel industry across the world. This Japanese company operates in a systematic way through designing, manufacturing, and retailing. It aims to build “a new style Japanese firm making good casual clothes available for all to wear.” (Uniqlo.com). The […]

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Hewlett-Packard – The Flight of the Kittyhawk

The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance a disruptive or a sustaining innovation. […]

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Transforming Greenwich as a tourist centre

The purpose of this report is to promote and transform Greenwich as a tourist destination during the forthcoming 2012 Olympic in London up until the year 2020. The generally idea is motivate and attract people to Greenwich during Olympic. The report is going to show how we intend to align Greenwich with the Olympic brand, […]

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The positioning school

The key to a firm’s success is a function of its formation and implementation of a good strategy. There are two schools of thought on strategy development; the resource-based view of strategy and the positioning school. Both agree that the creation and sustaining of a competitive advantage is essential to a firm’s performance in competitive […]

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Marketing Campaign

The aim of this marketing campaign project is to design and launch onto the market a product. I will have to choose a suitable project that will be capable of designing and launching onto the market, so profit can be gained. The product that I will be designing is a laptop, which will be the […]

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Cumberland Gasket Company, Inc

Cumberland Gasket Company Inc. had been formed in 1970 by the merger of three small companies. It consists of three divisions: Maryland Division that manufactures a wide range of products for oil processing industry and Michigan and California plants that make parts for the automotive industry. The company was manufacturing products that were essential components […]

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Logistics case study

1. Introduction A small discussion about the type of the organization in which the researcher will be researching on. Logistics is the movement and supply of goods from one place to the other, to the final delivery of the finished product to companies and consumers and subsequent disposal. It includes the routing and the movement […]

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This report looks into the management and operations of Anheuser-Busch

It will take an in-depth look at the mission and vision statements of the company and how they have incorporated them into their management and operations procedures. It will also discuss the issues related to Anheuser-Busch’s global strategies and operations including marketing approaches and defining itself in various markets. It will look into the various […]

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Critically analyse the influences of your own culture

A) Terms of Reference On the 6th of October 2003, the management lecturer requested a report to be written investigating the influences of your own culture on your personal buying behaviour. Consideration and reflection should be given to regional, ethnic, religious, social influences, age, gender, household, social influences and any other relevant influences and identify […]

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Honda’s US market

The question asked on this case study is whether prescriptive strategy is to be modified or whether as Pascale suggests, redefine the strategic process completely. In some cases the prescriptive strategy works adequately, but in the case of Honda, they had to change their approach due to the unsuccessful launch of the program in the […]

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Nationalism, Sexuality, Violence, and Cricket

In his essay From Game to War, Alan Dundes creates a strong link between the aggressiveness males show both on the field of war and on the filed of play. He believes that this instinct that is shown in sports to check, push, trip, tackle, and hit one’s opponent is the same instinctual characteristic shown […]

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Public Relations is Nothing But Spin

“Public relations is nothing but spin?” this document has set out to examine what Public Relations really is, its uses and common arenas, as well as what ‘Spin’ means and the manner in which it is used today in Public Relations by companies and politicians and governments. We endeavour to give definitions of both as […]

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What measures should Wang Laboratories adopt to avert this disaster

In the word processing industry, Wang Laboratories, Inc. has been the forerunner. It has revolutionized the process of preparing documents and expedited its flow. However, with its colossal success and profits, the company has become cataleptic to an apparent threat in its environment – the existence of competition. As a result, since 1988, the company […]

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Demand Chain Management

1. Introduction Demand chain management can be seen as a further development to the existing supply chain management theory. Demand chain is essentially a concept that focuses more on the market need than on the efficiency of supplying the product. This concept is becoming more relevant as manufacturers strive to be more competitive by adopting […]

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Does multi channel retailing have more impact

Today the most interested subject to talk about the new economy. This new economy is digital economy. Our market are characterized by hyper-competition, that disruptive technologies are challenging every business and that businesses must adept to the empowered consumer. The digital revolution has placed a whole new set of capabilities in the hands of consumers […]

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Product standardisation vs product adaptation

International Marketing ‘is the performance of business activities that direct a flow of a company’s goods and services to consumers or users in more than one nation for a profit’ (Cateora ; Ghauri, 2000, p7). The strategy a company uses to direct this ‘flow’ of resources is dependent upon many economic, political and environmental factors, […]

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Marketing and Ethics

In this report, we will see the main issues between marketing and ethics, two fields that do not sound to work together, but have to though. We will see the consequences that non-ethical decisons can have on people’s life or on the company when marketers do not care about ethics. Then, we will see what […]

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Increasing market share in Japan – Coca-Cola

We have been active in the Japanese market since 1957 and seen a constant growth rate. With economic conditions being the way they are today, a downturn in the US economy, we must look to the over seas market. We know we can be successful in Japan, because currently we hold about 80 percent of […]

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