Business 321 Marketing Ch. 8-11

anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a new or went
a product that consists of activities, benefits or satisfactions that is intangible and do not result in ownership of anything
convenience product
consumer products and services usually bought frequently and with a minimum effort
shopping products
consumer products and services that the customer compares carefully on suitability, quality, price and style
specialty product
consumer products and services with unique characteristics or brand indentification for which a significant group of buyers is willing to make a special purchase effort
unsought products
consumer products that the consumer does not know about or knows of but does not normally think of buying
industrial products
products purchased for further processing or for use in conducting a business. Classified by the purpose for which the product is purchased
capital items
industrial products that aid in buyers production
product quality level
level of quality that supports the products positioning
product features
competitive tool to differentiate your product from competitors products, and are assesed based on the value to the customer versus the cost to the company
describes the appearance of the product
contributes to a products usefullness as well as to its looks
name, term, slogan, sign, design, or any combination of these that identifies the maker or seller of a product
involves designing and producing the container or wrapper for a product
identify the product or brand, describe attributes, provide promotion
product line
a group of products that are closely related because of funtionality, are sold to the same customer groups, marketed the same
product line length
number of items in product line
product mix
consists of all the products and items that a particular seller offers for sale

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