Bric: Culture, Values, and Business Ethics

essay B

Get Full Essay

Get access to this section to get all the help you need with your essay and educational goals.

Get Access


BRIC. represents the states Brazil. Russia. India. and China. These states are known to be at similar phases of economic growing. The BRIC states have had a immense success in the past decennary with their industrialisation and economic success. With the BRIC states emerging as economic human dynamos and the increasing figure of foreign counties increasing to make concern with them. ethical regulations must incorporate into their concern patterns. An increasing figure of companies are traveling production to the BRICs in order to take advantage of generous revenue enhancement inducements. high productiveness rates. and inexpensive labour. Each state has civilizations and values which makes them alone. They besides have a really specific concern ethic that one should cognize about if they want to be successful in these states.


Brazil. known as the Federative Republic of Brazil. is the largest state in South America and in the Latin American part. It is the 5th largest state geographically and by population with a population of 190. 732. 694 harmonizing to the 2010 Census. It is known as one of the world’s fastest turning economic systems and is portion of the United Nations. the G20. BRIC. and groups. Brazil is known for their economic system holding a growing rate during the universe recession in 2008 ( Vernengo. 2010 ) . Brazil’s land usage is 87 % forest/woodland and meadows/pastures and has a clime which is known to be largely tropical since they have the Amazon. Iron. gold. crude oil. and Ni are some of the many natural resources they are known for.


The Brazilians have a alone civilization that they portion with one another. First away. the official linguistic communication is Lusitanian which makes up about 100 per centum of the population. Brazilians have a strong national political orientation that their land is a “racial democracy” . Equally far as the Brazilian category system goes. people with darker tegument tend to be economically and socially disadvantaged. Class is determined by economic position and tegument colour. Womans make up 40 per centum of the work force but are found with lower paying occupations than males such as learning. nursing. and occupations with clerical responsibilities ( Brazil – Language. Culture. Customss and Etiquette. n. d. ) . Common Brazilian nutrients consist of rice and beans which are put together with meats and fish. The most of import repast of the twenty-four hours is a multicourse repast eaten after noon. Middle-class would eat the beans or rice with fish or meat and the lower category would merely eat beans or meat during this repast. Now that Brazil is industrialising. The family-centered repast at noon is being replaced with smaller repasts that are consumed at eating houses with counters or fast-food such as McDonalds. The lower-calls who can non afford this will by and large eat at place. purchase bites on the street. or transport nutrient with them at work.

Brazil has a state dish known as “feijoada” which means “big bean” fret. It consists of a assortment of meats cooked with black beans and condiments with rice. fresh fruit. and a side of onion sauce. Different societal categories and economic inequality in Brazil has been a job for a long clip. There is a big rate of offense in urban countries such as snatch. murdering and assaults. Killing of constabulary officers are common in less affluent countries as good. “The slaying rate in greater Sao Paulo. for illustration. is some five times that of the New York metropolitan area” ( Culture of Brazil. n. d. ) . The Brazilian authorities has The Federal Constitution of Brazil that provides the executive. legislative. and executive independent subdivisions. Voting in Brazil today is cosmopolitan and required for all literate Brazilian citizens aged from 17 to seventy and is optional for the citizens who do non hold the ability to read and compose.

In the state of Brazil there are many alone values the citizens hold. To get down with. the chief faith of the state is Catholic. Brazil has the largest Catholic community in the universe. During the colonial times. there was no freedom of faith which meant that all of the Lusitanian colonists and Brazilians were forced to the Roman Catholic religion which in bend made most of the population today Catholic. Another popular Brazilian faith is Umbanda. which is a blend of African and Catholicism faiths. Some subdivisions of the Umbanda faith wear white apparels in ceremonials while others do non. During ceremonials. all of the people sing. imbibe and smoke. being under the influence of the liquors.

“Music and dance are indispensable in rites because they facilitate the Communion with the liquors and aid people in their day-to-day lives” ( The Umbanda faith – Brazilian spiritualty. n. d. ) . In Brazil there are really specific manner adult females and work forces run into. When two males meet. they shake custodies with each other while keeping steady oculus contact with each other. When adult females meet with each other they kiss each other get downing with the left cheque so jumping to the right similar to some Americans. When a adult female wants to agitate custodies with a adult male. she should be to one widening her arm out first. Hugging and backslapping are besides common among friends.


When making concern in Brazil there are many things to take note of. To get down with. Brazilians need to cognize who they are making concern with. As a consequence brand assignments at least two hebdomads in progress. Face-to-face meetings are preferred alternatively of written communicating so they know precisely who they are making with. During meetings. concern work forces socialise over java which at times can do meeting informal. When interchanging concern cards. they are to be done during debuts with everyone at the meeting. One side should be translated in Portuguese and should be presented with that side confronting the receiver. Brazilian companies have a perpendicular hierarchy where the directors at the top make the bulk of the determinations. Most of the direction is work forces but late adult females are get downing to derive these functions every bit good. When dressing. work forces should have on dark coloured suits. Normally if person is an executive they will have on a three-piece suit while a two-piece suit is worn by office workers.

Womans should have on frocks. suits. or something conservative and do certain their nails are ever manicured. When making concern in Brazil there are some do’s and make not’s to be cognizant of. Always make oculus contact because this will demo that the concern individual hearing is paying attending. interested. and honest. It should ever be expected that a repast will take longer since it is more like a jubilation instead than a repast. Food and drinks should ever be accepted when offered during a particular or concern juncture.

Equally far as things non to make. ne’er give gifts that are violet or black since these are considered bereaved colourss. Never haste concern traffics and ever avoid coercing concluding determinations since Brazilians take a long clip to make this. Never show feeling of defeat since this will look bad for the individual desiring to make concern with them. Corruptness and deforestation should ne’er be brought up since these are current sensitive subjects. Last. ne’er publicly knock Brazilian opposite numbers if they need to be told something. it should be done in private so it does non do them look bad ( Malinak. 2007 ) . Knowing Brazil’s concern etiquette is critical if a individual wants to hold success doing concern.

Soviet union

Russia. officially known as the Russian Federation. is the largest state in the universe with a population estimation of 143. 300. 000. It is the world’s largest militias for minerals and energy resources and is the largest oil and natural gas manufacturer. It is besides has the largest wood militias. Due to Russia’s size. there are many climes. The chief climes are humid Continental and subarctic. Russia merely has two chief seasons which are winter and summer. The coldest month is January and the warmest month is July. Between these seasons for a brief clip are their spring and fall. Russia is known for their oil. natural gas. and timber which accounts for more than 80 % of their exports abroad. They are the 3rd largest electricity company in the universe and the fifth renewable energy manufacturer ( Russia. 2012 ) .


The Russian citizens have much pride in their state. They have many loyal vocals and verse forms about their fatherland and take pride in their cultural heritage. Eighty one per centum of Russia speaks the Russian linguistic communication. Families are really dependent on each other and are really little. normally with lone one or two kids per household since adult females are ever working outside of the house. Most of the households live in little flats sharing with two or three coevalss ( Russia – Language. Culture. Customss and Etiquette. n. d. ) . The most common nutrient of the Russian civilization is bread while murphies cabbage Beta vulgariss and carrots are the chief veggie of their diet. Russians love meat. Lower category has sausage. port. beef. mouton. poulet. and dried or salted fish while the higher category has duck. veau. and salmon. In the day-to-day life of a Russian. breakfast is normally java or tea with staff of life or sausage. Lunch people eat murphies. soup. macaroni. or rice and can be eaten merely in a cafeteria in a workplace or at place. Dinner consists of boiled murphies. chou. staff of life. or sausage and staff of life. There is non that much talk about different societal categories in Russia any longer.

The “new Russians” are seen to be driving late-model autos such as Mercedes and Jeeps while dressing in interior decorator vesture and wear heavy gold jewellery. Showing off these points demonstrate wealth. Juvenile misbehaviour has been increasing significantly along with harlotry. AIDS. and homelessness among kids and teens. Equally far as authorities goes. they have a parliament that is divided into and upper and a lower house. The lower house is known as Dumab which has 450 elected members while the upper house consists of local governors and legislators from the 80 nine administrative parts ( Culture of Russia. n. d. ) . On top of Russia’s civilization. Russian’s values are besides really of import. The chief faith the Russians follow is Orthodox Christianity which is run by bishops and metropolitans.

For most of the Orthodox followings. spiritual pattern dressed ores on the impacting experience of Holy Eucharist. which is chanted daily. on Sundays. and in long. elaborate services on holy yearss. Churchs and cathedrals are the most of import sites to idolize at. When two people meet for the first clip. there should be a house. difficult hand-shake while doing oculus contact. If a male is agitating custodies with a adult female. this handshaking will be less house. When adult females meet each other they kiss on the cheek three times get downing at the left cheek and so jumping. As for close male friends. they foremost give each other a rap on the dorsum followed by a clinch.


When making concern in Russia it is expected for a individual to be on clip to all concern meeting. Russians are known for proving forbearance. In bend. a Russian may be tardily to a meeting or non get down the meeting for one or two hours afterwards to see the reaction the individual will give. The best manner to pass on in Russia is the facsimile and electronic mail since the mail can be undependable. Before doing a trip to Russia. one must inform the company of the intended concern proposal and aims. When giving a presentation. Russians expect it to be long and elaborate and to include to history of the topic. Hierarchy is of import to Russians. They respect age. rank and place. The determination shapers higher up have authorization over subsidiaries. When interchanging concern cards it is normally done after the initial debuts with formal rite. The concern hard should include university grades and be translated into Russian utilizing Cyrillic text on one side while holding the other side be in English.

When dressing. business communities wear suite that are dark and good tailored with a nice frock shoe. Typically a Russian man of affairs will ne’er take his jacket away. What a man of affairs wears demonstrates their image as a professional. Womans should dress cautiously in skirts instead than bloomerss. When making concern with Russia there are some do’s and make not’s to be cognizant of. When first meeting. make agitate custodies steadfastly since Russians do this to each other of course. Always get involved in little talk before get downing a concern conversation. Most of the little talk will cover with household. When making concern. ne’er be afraid to demo emotion and ne’er honor anyone in public because Russians will see this as leery are can do green-eyed monster ( Gorrill. 2007 ) .


India. Known as the Republic of India. is the 7th largest state in the universe with a population of 1. 210. 193. 422 harmonizing to the 2011 Census. It is the most thickly settled democracy and second-most thickly settled state in the universe. India is considered a freshly industrialized state and is one of the fastest-growing major economic systems. It has the third-largest standing ground forces in the universe. The clime in India is mostly influenced by the Himalayan Mountains and the Thar Desert. These both cause winter and summer monsoons. There are four major climes in India which are tropical moisture. tropical prohibitionist. semitropical humid. and montane ( India. 2012 ) . I


The Indian’s have a alone civilization. Different provinces have different linguistic communications with the chief one being Hindi. Two other chief linguistic communications are Urdu. and Bengali. India’s civilization is based on an hierarchy with the tradition of the caste system. All relationships involve hierarchies such as schools. A instructor is known as a guru and is known as the individual with all of the cognition. At place the male parent in considered the leader of the household. In the concern universe the foreman is seen as the individual responsible for the concern. Equally far as household. people are defined by groups instead than persons. These groups can run from being portion of a part. province. household. calling way. etc. This extended household creates a legion sum of regulations. constructions. and interrelatednesss. In the Indian civilization. people do non like to state “no” . Alternatively if something was non available they would state a individual what they would desire to hear. If a individual asks for something. the Indians must make what is asked and if non. they would be considered ill-mannered ( India – Language. Culture. Customss and Etiquette. n. d. ) . Equally far as nutrient goes. rice is the chief nutrient in India.

Like the United States where there are people who eat meat and who are vegetarian. it is really similar in India but based on the dramatis personae system. Muslims. Jews. Sikhs. and Christians all eat meat except porc. besides the Christians. When in the lower-caste. Hindus eat meat except for beef. Members in the higher castes are vegetarians. Every caste. folk. town. small town. and faith has a assortment of traditional ceremonials. largely spiritual based that are observed with enthusiasm and broad engagement. India’s authorities is a broad democratic federal authorities and is the largest democracy in the universe. The state is divided into 20 eight based provinces for administrative intents. The cardinal authorities besides administers seven little “Union Territories” ( Culture of India. n. d. ) .

There are many different values that India holds. The chief faiths in India are Hindu. which makes up of 81. 3 % and Muslim which is 12 % of the state. This is one of the largest Muslim states in the universe. There are 1000s of rites and 1000000s of shrines. temples. and other holy topographic points. Hindus have a big pilgrim’s journey temples where Muslims visit grave of saints. Most Hindus believe in reincarnation when 1 dies so when a individual rebirths they can travel into a new caste system.

Hindus are normally cremated alternatively of buried. When Indians get married most of the matrimonies are arranged. Marriages that are non arranged are looked down upon. When people are to run into in India. the eldest individual should be greeted first since they have an hierarchal construction. When go forthing. each individual separately must be given a farewell. More educated people who deal with westerners shake custodies. Men agitate custodies with other work forces and adult females agitate custodies with other adult females. A handshaking between and adult male and a adult females tend to be uncommon due to their spiritual beliefs.


When making concern in India is it smart to do an assignment at least a month or two in front of clip by missive. Business assignments should be made in the late forenoon or early afternoon between eleven and four. When meeting for the first clip it is possible for concern non to be discussed at all since meetings start with acquiring to cognize people. When a determination is made. it is made by the individual with the most authorization. When speaking to a individual who does non hold a professional rubric they should hold to title of “Madam” or “Sir” . When interchanging concern cards. it should be done after the initial handshaking.

The university or grade earned should be stated on the concern card and should be given and received with the right manus merely. When giving a concern card it should besides be in the place where it is clear as its handed to the receiver. The concern frock codification is conservative. Work force should have on concern suits that are dark colourss and adult females should have on suits or frocks. If concern is done in a hotter portion of the state the frock codification is less formal. One should ever stay polite and honest at all times to turn out earnestness and niceness. Never be aggressive during concern dialogues because this can demo disrespect. When offered a drink or nutrient during a concern meeting it should ever be accepted. If non. it is considered violative ( Gorrill. 2007 ) .


China is the 2nd largest economic system in the universe and is the fastest turning market economic system. It is besides the world’s most thickly settled state. As of 2001. China has a population of about 1. 347. 350. 000 with an one-year growing in GDP of 9. 5 % . China’s success has been chiefly due to fabricating as a low-priced manufacturer. This is attributed to a combination of inexpensive labour. good substructure. comparatively high productiveness. favourable authorities policy. and a perchance undervalued exchange rate. China’s clime is made up of dry seasons and wet monsoons. In winter the temperature is cold and dry whereas the summer it is warm and moist. Since China has such a complex topography. the clime ranges part to part. Recently there have been jobs in Chine with pollution and environment impairment due to the high population ( China. 2012 ) .


Chinese is the official linguistic communication in China. The societal construction is formal and hierarchal. There is a hierarchal category system supported by the Confucian doctrine. At the top of the system there are bookmans followed by husbandmans. craftsmans. and at the bottom merchandisers and soldiers. Rice is the chief nutrient of China. Grain is grown where the clime is excessively hot to turn rice. Breakfast consists of noodles or wheat staff of life or rice with porridge served with runt. veggies. and pickles. Lunch is closely related to breakfast.

Dinner is the largest repast of the twenty-four hours which ever includes soup being the last class. If there is a particular juncture or household assemblage. there will be luxuriant repasts. For the mid fall festival. known as the Moon Festival. . “moon cakes” are served which are adust pastries filled with land benne and Nelumbo nucifera seeds. Business occasions are normally at eating houses that consist of 10 or more classs. China is a communist province. The president is elected by the National People’s Congress for a five twelvemonth term. The NPC had responsibilities to compose Torahs. delegate authorization. and oversee other parts of the authorities. The Chinese Communist Party is the lone political party and controls either other little parties ( Culture of China. n. d. ) .

Since China is a communist province. bulk of the state is atheist. Twenty per centum of the population pattern Confucianism and Taoism. Taoist temples consist of a courtyard. a chief hall with an alter. and little shrines. Worships take the signifier of mediation or physical exercising. China has the one kid merely regulation due to the high population it holds. In rural countries. households are allowed to hold more than one. possibly two or three. When run intoing with the Chinese. many lower their eyes as a mark of regard. When at a big map it is all right to present yourself to invitees but at little maps it is polite to wait for the host or hostess to present you. A Chinese individual should ever be addressed by the honorific rubric and family name unless advised otherwise ( Hong Kong – Language. Culture. Customss and Etiquette. n. vitamin D ) .


In China. Face-to-face meetings in the workplace are an indispensable measure towards doing a sale in most concern markets. Merely when a face-to-face assignment is secured can it be assumed that the question is a serious 1. As in the West. Chinese purchasers are busy people and prefer for providers to see them at their offices. unless dialogues are at an advanced phase and the client wants to see the supplier’s production installations to look at the graduated table of the operation. Hierarchical constructions of Chinese society and concern organisations are based on a rigorous observation of rank where the person is low-level to the organisation.

Peoples will come in the meeting room in hierarchal order. as the Chinese are really position witting. Senior members by and large lead the dialogues and will direct the treatment. A long-run relationships are considered more valuable so hurried minutess. When interchanging concern cards one side should be printed in English and one in Chinese. The card should be presented with both custodies and with the Chinese side confronting up. When accepting a colleague’s card survey it carefully before puting it on the tabular array. ne’er in the dorsum pocket because this is known to be highly disrespectful.

When making concern in China. promptness is of import. Equally far as concern garb. work forces should have on Conservative with elusive colourss. Womans should avoid high heels and short sleeved blouses. The Chinese scowl on adult females who display excessively much. Subtle. impersonal colourss should be worn by both work forces and adult females. There are many do’s and do not’s when making concern in China. One must ever keep oculus contact. If this is non done one will be considered untrusty. The Chinese opposite number should ever originate the formal salutation. One should ever turn to the opposite number by their rubric and last name. If they do non hold a rubric usage “Mr. ” or “Madam” . One should ne’er indicate when speech production as this is considered rude. When being offered nutrient or a drink. ever wait until the host starts. Business should ne’er be discussed when feeding or imbibing. It is besides advised to non utilize big manus gesture since they are considered deflecting to the hearer.


To reason. the BRIC states have grown quickly in the past decennary with their success in industrialisation and trading. Since there is such an rapid growing in concern traveling into these states. if a concern wants to be successful they need to cognize the specific patterns and beliefs. Traveling into a state to make concern without cognition of the country’s civilization and values will stop up turning a concern back to where they came from and stop up being unsuccessful. Therefore. a concern needs to obtain background information and cognition of the different concern moralss for success.


Brazil ( 2012. November 14 ) . In Cardinal Intelligence Agency. Retrieved December 1. 2012. from hypertext transfer protocol: //www. Central Intelligence Agency. gov/library/publications/the-world-factbook/geos/br. hypertext markup language

Brazil – Language. Culture. Customss and Etiquette ( n. d. ) . In Kwintessential Ltd. . Retrieved December 2. 2012. from
hypertext transfer protocol: //www. kwintessential. co. uk/resources/global-etiquette/brazil-country-profile. hypertext markup language

China ( 2012. November 21 ) . In Cardinal Intelligence Agency. Retrieved December 4. 2012. from hypertext transfer protocol: //www. Central Intelligence Agency. gov/library/publications/the-world-factbook/geos/ch. hypertext markup language

China Business Etiquette. Culture. & A ; Manners ( n. d. ) . In Cyborlink. Retrieved December 3. 2012. from hypertext transfer protocol: //www. cyborlink. com/besite/china. htm

Culture of China ( n. d. ) . In Every Culture. Retrieved December 1. 2012. from hypertext transfer protocol: //www. everyculture. com/Bo-Co/China. hypertext markup language

Culture of Brazil ( n. d. ) . In Every Culture. Retrieved December 1. 2012. from hypertext transfer protocol: //www. everyculture. com/Bo-Co/Brazil. hypertext markup language

Culture of India ( n. d. ) . In Every Culture. Retrieved December 1. 2012. from hypertext transfer protocol: //www. everyculture. com/Ge-It/India. hypertext markup language

Culture of Russia ( n. d. ) . In Every Culture. Retrieved December 1. 2012. from hypertext transfer protocol: //www. everyculture. com/No-Sa/Russia. hypertext markup language

Gorrill J. ( 2007 ) . Making Business in China: Chinese Social and Business Culture. In Communicaid. Retrieved December 1. 2012. from hypertext transfer protocol: //www. communicaid. com/access/pdf/library/culture/doing-business-in/Doing % 20Business % 20in % 20China. pdf

Gorrill J. ( 2007 ) . Making Business in India: Indian Social and Business Culture. In Communicaid. Retrieved December 1. 2012. from hypertext transfer protocol: //www. communicaid. com/access/pdf/library/culture/doing-business-in/Doing % 20Business % 20in % 20India. pdf

Gorrill J. ( 2007 ) . Making Business in Russia: Russian Social and Business Culture. In Communicaid. Retrieved December 1. 2012. from hypertext transfer protocol: //www. communicaid. com/access/pdf/library/culture/doing-business-in/Doing
% 20Business % 20in % 20Russia. pdf

Hong Kong – Language. Culture. Customss and Etiquette ( n. d. ) . In Kwintessential Ltd. . Retrieved December 2. 2012. from hypertext transfer protocol: //www. kwintessential. co. uk/resources/global-etiquette/hongkong-country-profile. hypertext markup language

India ( 2012. November 26 ) . In Cardinal Intelligence Agency. Retrieved December 4. 2012. from hypertext transfer protocol: //www. Central Intelligence Agency. gov/library/publications/the-world-factbook/geos/in. hypertext markup language

India – Language. Culture. Customss and Etiquette ( n. d. ) . In Kwintessential Ltd. . Retrieved December 2. 2012. from hypertext transfer protocol: //www. kwintessential. co. uk/resources/global-etiquette/india-country-profile. hypertext markup language

Malinak. C. ( 2007 ) . Making Business in Brazil: Brazilian Social and Business Culture. In Communicaid. Retrieved December 1. 2012. from hypertext transfer protocol: //www. communicaid. com/access/pdf/library/culture/doing-business-in/Doing % 20Business % 20in % 20Brazil. pdf

Russia ( 2012. December 4 ) . In Cardinal Intelligence Agency. Retrieved December 4. 2012. from hypertext transfer protocol: //www. Central Intelligence Agency. gov/library/publications/the-world-factbook/geos/rs. hypertext markup language

Russia – Language. Culture. Customss and Etiquette ( n. d. ) . In Kwintessential Ltd. . Retrieved December 2. 2012. from hypertext transfer protocol: //www. kwintessential. co. uk/resources/global-etiquette/russia-country-profile. hypertext markup language

The Umbanda faith – Brazilian spiritualty ( n. d. ) . In Whatafy. Retrieved December 1. 2012. from hypertext transfer protocol: //whatafy. com/the-umbanda-religion-braxilian-spirituality. hypertext markup language

Vernengo. M. ( 2010. March 29 ) . Brazil: Latin America’s Big Success Story? . In

Get instant access to
all materials

Become a Member