Branding Strategies (marketing finals)

Mixed Branding
Used by some manufacturers & retailers to maximize profits through sales without damaging reputation
One or more brand combine in the manufacture of a product or delivery of a service. Allows company to use each other. Popularity
Brand Licencing
A company gives other companies permission to use their logo/ brand through legal contract
Brand Extension
Company has a brand and expands it. Tailor new features to a more specific target market.

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