Asch’s Conformity Experiment

Aim
To investigate the extent to which people conform to a majority decision in unambiguous situations.

Procedure
– 123 American male students
-groups of 6(ish) – 1 naive and 5 stooges
-standard line: 3 comparison lines
-12 critical trials + 6 neutral trials = 18 total trials
-neutral = stooges saying correct answer
-critical = stooges all saying wrong answers
-measured conformity by recording how often the naive participant gave the same wrong answer as the stooges
-neutral and critical trials interspersed so participants did not guess the aim of the experiment

Findings
32% = conformity rate = naive participants agred with the incorrect answers given by the majority in 1/3 of critical trials
75% = conformed at least once
25% = never conformed

Conclusion
Asch’s research shows the power which majority influence can have on an individual. It also suggests that the need for acceptance can override the opinion of a person. This shows compliance with majority belief, despite private disagreement, within the study suggesting the prevalence of normative social influence

Get access to
knowledge base

MOney Back
Guarantee
No Hidden
Charges
Unlimited
Knowledge base
Become a Member
Haven't found the Essay You Want? Get your custom essay sample For Only $13.90/page