Art/Specialist Cinema vs Mainstream

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Independent production/ distributionParanormal activity was a joint distribution by Paramount pictures and Dreamworks in the US and Icon film distribution in Australia & United Kingdom.Low budgetParanormal Activity was made for just $11,000 and took in a gross revenue of over 193 million dollars worldwide.

Director more likely as starIn this case the director Oren Peli, was the star as he directed and wrote paranormal activity.Complex narrativeParanormal Activity was fairly narrative-free, uninterested in its actors, and it’s success was purely due to a combination of solid scares and fantastic promotion.Genre not important or critiquedParanormal activity was mix between a horror and thriller movie, deemed by many as the scariest movie of the decade.First seen at festivalsParanormal Activity premiered at Screamfest Film Festival in North America on October 14, 2007, and was shown at the Slamdance Film Festival on January 18, 2008.

Berlin, Venice, Cannes festival prizesThe film was nominated for “best first feature” in the Independent Spirit Awards 2009.Reviewed by specialist mediaBased on 175 reviews collected by Rotten Tomatoes, the film has an overall approval ‘certified fresh’ rating from critics of 82%. Movie critics James Berardinelli and Roger Ebert each awarded it 3.5 stars out of a maximum of 4 stars.

Shown only in specialist cinemasAt first paranormal activity was released on September 25, 2009, the movie opened in thirteen college towns across the United States. Then it started opening in bigger venues across America.Subtitled filmsParanormal activity released in specialist cinemas with no subtitles but when it was released on DVD and VHS subtitles were added.MainstreamThe A-TeamMajor studio/ distributionThe A team’s major studio was Dune entertainment and top cow and it was distributed by 20th century fox.

High budgetThe A Team was produced with a very high budget of �110 million and took in gross revenue off nearly $176 million.Actor more likely as starThe main characters were very high profile stars in the acting business like Laim Nesson, Bradley Cooper and Jessica Biel just to name some.Easy to follow narrativeThe narrative is over complicated as the filmmakers have tried to cram too much narrative into one film. What with introducing us to all the characters, explaining how the A-Team got together and the whys and wherefores of their subsequent incarceration, by the time we actually get to the bones of the film its half way through.

Story usually more important than styleThe story was more important than the style as they were trying to set a new example following the TV series of the A Team.Genre appealThe movie genres were action, adventure, comedy, crime and gangster.Mainstream values/mortalityIt’s taken several years, but now we finally know what a mainstream action film from director Joe Carnahan looks like with the release of The A-Team. Now with The A-Team, a big-budget remake of the classic 80’s TV series, Carnahan has a shot at becoming more than a beloved indie director.First seen via commercial previewsThe film’s first trailer was released on January 8, 2010 through a commercial advertisement.

Then the films second trailer was released on April 1, 2010 through commercial preview also.Reviewed by mainstream mediaThe film received mixed reviews. Rotten Tomatoes gives the film a normalized score of 48% based on 170 reviews, with an average score of 5.4/10. Richard Corliss of TIME magazine calls the film “the best in a mediocre lineup of summer action flicks”.

He goes on to say the film lacks “a coherent plot and complex characterization”, though he does note that these qualities “are irrelevant to the genre”.Advertised in popular press, radio and televisionIn the build up to the movie release it was being advertised globally through commercial advertisements and radio and online press.Shown in all cinemasThe film premiered in the United Kingdom on Tuesday July 27, before going on global release the next day.Mostly films in English, including “dubbed”The film was released in English and put on DVD format with a multiple number of languages.

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