Arkansas Marketing Unit 3 Social Responsibility

an organized effort to influence a company by refusing to purchase its products
Code of Ethics
a set of standards or rules that guide ethical behavior
Consumer Product Safety Commission
Federal agency responsible for overseeing the safety of consumer products
organized actions of consumers seeking to influence business practices; societal effort to protect consumer rights
moral principles or values based on honesty and fairness that guide the behavior individuals and groups
Green Marketing
environmental marketing; marketing activities designed to satisfy customer needs without negatively impacting the environment
Social Responsibility
concern about the consequences of actions on others
speaking out to the media or the public on malpractice, misconduct, corruption, or mismanagement witnessed in an organization

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