A Report On Media Sociology Essay Essay

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Media is in our lives than of all time before as if we are surrounded matrimony plans, adult females plans, soup operas and so on. Television, wireless and late Internet are major beginnings of information and amusement in today ‘s society. We are bombarded with images, information, and amusement coming from our wirelesss, our Televisions and our cyberspaces. In general media, in peculiar telecasting generates the fact that they need. Either media creates its ain world to state people about “people” or world is lived on and through the media. For illustration, telecasting is forming matrimonies for those who want to get married. They are now acquiring married on Television.

In that sense, a alone tool for political and ideological usage is media, so what and how a Television plan describes is of import. For illustration, Hilmi Maktav ( 2006 ) stated in the article, no 1 today watches Kara Murat and thinks what he would make against Voyvoda the Piled. It may non be exciting, but most of the dark patriot political orientations are in our lives as “ historical phantasy ” ; as cult movie, they are being made cute ( cited in Gedik, 2009 ) .

The most of import point of attending in the telecasting plan is that they reproduce traditional and patriarchal discourse. In most of today ‘s plans have in common is that the image of the “ ideal ” adult females and work forces is created. It is reminded the responsibilities of adult females and work forces. To set it briefly, the recent plans, by reiterating over and over, maleness and muliebrity as “ being adopted ” , “ normal ” and “ given ” can be seen.

By and large, we witness the stereotypes like the femme fatale, the supermom, the sex kitty, and so on. Whatever their function is, telecasting, movie, media and popular magazines are full of images of adult females who are typically white, urgently thin, and so on.

In that sense, I believe that despite major transmutations of adult females ‘s functions and important betterments in gender equality over the last century, adult females ‘s being in the media is still characterized by gender stereotypes and marginalisation because it is related to linguistic communication of media, socialisation of this mark population, aka implied audience and eventually non holding adequate feminist reaction against these sort of images.

I think linguistic communication of the media is still work forces ‘s in which patriarchal system is encouraged. Therefore, media reflects adult females from the point how work forces see the adult females. It is inevitable to face with media stereotypes particularly in the advertisement, amusement and intelligence industries. In that sense, when you watch intelligence, by and large you see work forces showing the intelligence, particularly athleticss and political relations intelligence. When you watch treatment plans, you see work forces discoursing the issues even the issues about adult females gender. When you examine political parties, you see work forces doing political relations even for the adult females despite the adult females. Briefly, we [ adult females ] are discussed, presented, represented, and told by work forces. For illustration, Olcay Imamoglu analyses four newspapers from different ideological places and concludes that although these four newspapers have different political standing, adult females are under-represented in Turkish imperativeness ( 1996 ) .

Stereotypes proceed like ordinances with the intent of giving audiences an immediate, common apprehension of a individual or group of people. Therefore, they are normally related to their category, ethnicity or race, gender, sexual orientation, societal function or business. For illustration, in the programme called Cok Guzel Hareketler Bunlar, homosexual people are represented in two ways. They are portrayed as feminine instead they are represented as ibne ( faery ) and behaved sharply as if hate offenses would non be lived in Turkey, in other words, they are portrayed with a masculinist linguistic communication ( Gedik, 2009 ) .

Tuchman notes that most media portray adult females in traditional functions, housewife, female parent, or married womans or if they are in paid work, they are presented in “pink-collar” occupations ( Tuchman, 1978 ) . I think this is because of masculinist linguistic communication of the media. It gives pleasance to 1000000s of people but they are besides related to manufacturers ‘ or text authors ‘ ideological ( patriarchal ) facets. Yet, at the point of production, the programme like soap opera is dominated by work forces. Programme like soap operas gives us male definitions of adult females ; these programme tell us how they relate to each other and to work forces. For illustration, in a auto advertizement on newspaper, advertizement is represented with a image of 4×4 landrover and a image of a adult female with the Numberss of size 90-60-90. It is claimed that when you own this auto, you own this sort of adult female.

M. Crawford ( 1995 ) argues that the significance of a sex difference is the merchandise of societal dialogue ; it is culturally produced. Media linguistic communication displays a dominant male character, e.g. the names of esteemed activities and professions are expressed within standard masculine signifiers, e.g. They say science adult male but a adult female is speaking. For illustration, in an insurance advertizement on Television, hubbies say that their married womans have earned retirement insurance since they are hardworking female parents and married womans. The advertizement seems to appreciate domestic labour but in fact with hubby, it gives the enterprise to work forces to make up one’s mind whether domestic labour is deserving to be retirement or non. Tuchman ( cited in Crothers and Lockhart, 2000: 150 ) claims that adult females are by and large shown to be defined in footings of their relationship with work forces proposing that adult females are dependent incapable of populating their ain lives without male “guidance” as we see in the illustration.

In that point, in a survey of magazine screens reveals that messages about weight loss are frequently placed following to messages about work forces and relationships ( Malkin, Wornian, Chrisler, 1999 ) . Some of illustrations: “ Get the Body You Truly Desire ” beside “ How to Get Your Husband to Really Listen, ” and “Get a Really Firm Body in 30 Days” with “5 Ways to Keep Your Husband Faithfull.”

Another ground why we still witness adult females stereotypes on media is related to socialisation of implied audience. Due to this socialisation, media manufacturers prepare their selling techniques. Gender largely forms people ‘s day-to-day lives, every bit good as their picks on media. In that point, Geraghty points out that “the pleasance and values which are offered to them as the implied audience for these programme” ( 1991: 15 ) . These programmes are as a replacement for “real life” that character truly exists.

How people view themselves, others and the universe around us is shaped to a great extent by a individual ‘s sex and gender-typed socialisation. Parents, equals, and pedagogues have different outlooks for male childs and misss and promote different gendered behavior. The media besides convey society ‘s perceptual experiences on gender and even overstate gender stereotypes in their representation of male and female media character ( Bussey & A ; Bandura, 1999 ) . Media manufacturers know about who are largely passing their clip by watching Television, soup operas, etc. For illustration, when we examine the audience, we witness that adult females are the big audience of soup operas. That is why there are diamonds or kitchen tolls like pots before the soup operas or in the interruption of soup operas due to the socialisation lived within in this society in Turkey.

Due to this different socialisation of adult females and work forces, it differs in their media message picks. For illustration, publicity merchandises of newspaper alteration. If they give a plaything with sponge British shilling character, they call it for male childs. On the other manus, they give a pink plaything for misss. Most gender-linked content of newspaper are in line with gender stereotypes. Therefore, they represent the male childs ‘ penchant to be aggressive as male behaviour. Similarly, in such a representation due to gendered socialisation in the society, misss are presented with peaceable content and this converges with gender-typed socialisation.

Due to the socialisation in which individual born with XX chromosomes are thought how to be a adult female, female parent and married woman within pink, emotional and inactive manner while individual born with XY are thought to be a adult male, hubby and male parent within bluish, aggressive and rational manner, media use stereotypes to advance their merchandises. For illustration, HSBC recognition card advertizement, which offers Black card for work forces to purchase minibike, on the other manus, it offers Rouge card for adult females to purchase places.
To sum up, media has immense power in this procedure. It is an of import establishment, which help people shape the universe, and how we make sense of it. Therefore, it should take answerability in this function and should oppugn its ain patterns, perceptual experiences, outlooks and images. This is a important measure to woolgather a society, which is rich in diverseness, critical of inequality. Gender is at the bosom of this procedure. In that sense, for that ground, two strategic aims have been sketched out in the Beijing Platform for Action at the Fourth World Conference for Women in 1995:

1 ) To increase the engagement and entree of adult females to expression and decision-making in the media.
2 ) To advance a balanced and non-stereotyped portraiture of adult females in the media ( Beijing Platform, 1995 ) .

In that sense, I believe it is non plenty to hold more adult females in the linguistic communication of the media. However, we should add new constructs in it like domestic labour, female gender, etc. otherwise it is like adding sugar into tea but tea is still tea. However, we should be careful about new linguistic communication we try to set up. Womans in our linguistic communication should non resemble adult females in political relations. In other words, while we are making new linguistic communication, we should non make Frankenstein like adult females seeking to act as work forces to be accepted. Or else while speaking about female gender such as free sex in media, adult females, who are sexually free, are represented as scoring like Ferhunde character in Yaprak Dokumu episode ( Gedik, 2008 ) .

Although there are developments about gender stereotypes in media, the ground we still witness adult female stereotypes is the capitalist economy, which is manus in manus with patriarchate. If a adult male wears an earring on the right side, he can name himself as homosexual. If a adult female uses purple on her apparels, she can name herself a women’s rightist. If I wear a sort of denims, it defines me a peculiar “person.” If a adult female uses a diet merchandise, she does the right thing what the capitalist political orientation expect from her since she is the manner of being the “W”oman as capitalist system or popular civilization defines. However, when we look at about, we see different “w”omen. This system imposes on ( wo ) adult male to be one dimensional ( wo ) adult male. Quite merely, these advertizements point to the dreadfulness of the sort life that the worst surpluss of consumerism, the entire hypostatization of society, the pointless endeavoring for material goods. One ‘s organic structure, apparels, address, leisure clip, feeding and imbibing penchants, etc dependant to the manner of consume in the capitalist system.

In that sense, women’s rightist should fight against linguistic communication. They should rectify as “woman” every clip, person uses “bayan.” We should halt traditional statements about work forces and adult females normalized. We should make alternate presentation like Biz Erkek Degiliz Insiyatifi, which they are against the definition of the adult male both in media and in the society by claiming that if the adult male is this, we are non work forces. Therefore, we should deconstruct and retrace the definitions such as “like adult male, like woman” ( erkek gibi, kad?n gibi ) .

It is helpful to complete with a quotation mark from the Fight Club:

The storyteller announces “We are merchandises of life styles compulsion. Murder, offense, poorness do non concern me. What concern me are celebrity magazine, telecasting with five 100 channels and a interior decorator name on my underwear.”


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Corthers, Lane and Lockhart, Charles. ( 2000 ) . Culture and Politicss Reader. St Martin ‘s Press. New York.

Crawford, M. ( 1995 ) . Talking Difference on Gender and Language, London: Sage Publications.

Gedik, Esra. ( 2008 ) . Dizilerdeki Kad?nl?k ve Erkeklik Halleri. Cercevesiz Sanat, vol 1, May?s, pp. 46-54.

Gedik, Esra. ( 2009 ) . BKM Mutfakta Pisirilen Hetero ve Escinsel Kimlikler: Cok Guzel Hareketler myocardial infarction Bunlar? www.kaosgl.com.

Geraghty, C. ( 1999 ) . Women and Soap Opera: A Study of Prime Time Soaps. Polity Press.

Imamoglu, Olcay

Knobloch-Westerwick, Silvia & A ; Bruck, Jule. Gender Role Perpetuation Through Selective Media Exposure. Available at hypertext transfer protocol: //www.springerlink.com/content/xt61443262472w67/fulltext.pdf. cited on 23.01.2010.

Malkin, Amy R. , Wornian, Kimberlie, and Chrisler, Joan C. ( 1999 ) . Women and Weight: Gendered Messages on Magazine Covers. Sexual activity Roles, Vol. 40, No. 7/8,

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