My task in this project is to design and create a website for a company of my choice. I have decided to base this project on the company “Belle Du Jour”.
This is a bridal shop which sells dresses for special occasions and bridal accessories. “Belle du jour” would like to increase their business using a different strategy. At the moment their current strategy of increasing their production is by using advertisements in newspapers and magazines to reach there potential customers. I have decided that the best way to help them improve the service they provide is to set up a website for the company so that they can attract more customers.This means that they can advertise globally at a low cost it will also help to expand their business. I think this is the best way to help “Belle Du Jour” as they only have a limited amount of money and this way they will be able to advertise over the internet where people from all over the world could see the company’s advertisements.
This would also help the company to expand there business from a single business to a chain shop across England. The website will be eye-catching and informative, but interesting too. * The site will be easy to use and easy to access.To accomplish this I will make sure everything is simple.
I will include links between pages and make sure that the links can be seen at all times. * I will use pictures of the products and items that are sold at the shop. This will mean that potential custo...
mers are able to browse through a catalogue of the available items so that they won’t need to visit the shop and then find that the company doesn’t sell what they’re looking for. * I will use advertisements of any special offers or sale etc. This will be beneficial for the customers as they can see any current information with all the offers the shop is promoting.I will make the background colourful and personalised.
I can do this by producing a wedding-themed background. This will be used by our company and will be personalised. * I will provide a visitor account/guestbook Every time you go online you can enter your visitor number into the guestbook so that when you reserve a dress or order one you will not need to enter all the details. Report I am producing a website to advertise a shop, called “Belle du jour” so that everyone can be provided with the information needed across the Internet. This will help them to increase their business.The disadvantages of advertising using traditional methods are .
It can take a lot of time .Its expensive .Not many people listen to adverts. The advantages of advertising using the internet are .
Has a wider audience . Lots of picture to use This website will improve the company’s advertising campaign as it is very sufficient because anyone with the internet can get hold of this website. Using the internet gives everyone an advantage to see all the advertisements being showed, this will develop their advertising campaig
as it can be viewed world-wide and it will produce more customers.The advantages of using the spreadsheet to handle the figures are: It does the calculations for you .
Its clearer You can show data in chart format Using a spreadsheet to handle the figures is an advantage as it has special keys that are excellent for using figures, such as the auto sum key. I expect this webpage to be an interactive link for everyone. The layout will be attractive and informative. It will have the Basic features of a website e. g.
a header, footer, main page, and a index bar. I will have to research the company’s sales and stock list.I will get a catalogue containing the different types of dress outfits and their prices. I will also need to interview the company’s managers and co-workers about what they would like to see on their website. Investigation and Analysis of the problem Belle du jour – Background information Belle du jour is a single business that sells dresses for special occasions and bridal accessories. It was first established in 1994 and since the year 2000 they feel that sales have been lacking and they would like the opportunity to increase their business.
Here are the details of the shop. Shop Address category Store parking Manager Belle du jour 13 Clarence Street, Staines, TW18 4SU High street store No Josh Brown The shop sells dress outfits for different occasions but it mainly sells wedding dresses which you can also hire. But now they have expanded their stocks and sells hair accessories along with the dress and other accessories like the jewellery and shoes. The range of dress items include most occasions such as, wedding, prom and evening. The dress range contains most accessories, which have connection with the outfit.Location of the store Belle Du Jour is located near Staines High Street.
Unfortunately there is no store parking as the store is only small and due to the busy roads outside the shop it is not safe and there is also very little room for this. However, there are plenty of Car Parks situated throughout Staines, the nearest is opposite Debenhams Department store and “Belle Du Jour” are just a few minutes walk away in Clarence street. To access the company by road take the M25 junction 13 or A30 directly into Staines town.There are plenty of Car Parks situated throughout Staines, the nearest is opposite Debenhams Department store.
The nearest main line station is Staines, or underground is Hatton Cross. The nearest bus station is opposite the Blue Anchor pub. Directions from: Sainsbury Store, The Causeway, Staines, TW18 3AP Depart on A308 The Causeway. At the first roundabout that you approach keep going forward.
At the next roundabout take the right lane leading to Clarence Street. Keep going until you arrive at the shop along the left-hand side of the road. By train:If you take the train to Staines station you come out of it ,turn right and walk through Laleham road then you turn right towards the iron bridge and keep walking until you get to Debenhams then
- Sales Promotion
- Tobacco Advertising
- Advertising campaign
- Board Of Directors
- Public Company
- Tata Group
- Vice President
- Joint venture
- S corporation
- Bankruptcy In The United States
- Income Statement
- Profit margin
- Copyright Infringement
- Hypertext Transfer Protocol
- Information Technology
- Instructional Design
- Ipod Touch
- Marshall Mcluhan
- Social Network
- Virtual Learning Environment
- Web Search
- World Wide Web