4 P’s of Marketing Mix

Product
A tangible artifact produced by means of either human or mechanical work, or by biological or chemical process.
Place
Marketing element focusing on considerations in getting a selected product in the right place at the right time
Price
An amount usually expressed in terms of money paid for property.
Promotion
A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products.

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